Norman needed its new website to resonate with both experienced and inexperienced window coverings customers, and we were up for the challenge.
We jumped into an extensive discovery where we conducted user interviews, did a full competitive analysis, built out user personas, and performed stakeholder interviews. The user interviews were extremely insightful – we uncovered valuable information and were able to use the feedback to generate new ideas for optimization.
Our competitive analysis gave us a good idea of what was working for industry counterparts and uncovered navigation and design patterns Norman could use for inspiration.
For those who were inexperienced purchasers, we created a path to “Get Started”. This section serves as a hub of information with resources to make it easy to learn the difference between blinds, shades, and shutters, and the best application for each. Paired with rich media, we created a powerful way to inspire while educating and drawing first-time purchasers deeper into the customer journey.
For those who knew what they were looking for, we created a direct path to product information. We strategized the layout of the product list and detail pages to make the dense content available easily digestible.
The site was built on top of a custom WordPress setup, as it was the ideal content management system for easy admin management. It also offered the flexibility needed to fit the future plans for Normans’ site.
One particularly challenging section to program was the dealer locator feature. For customers hoping to be paired with a window covering dealer, we built an interactive map where visitors could search for dealers based on their location, or by a particular keyword. This feature served to lead potential customers towards the next step of making a purchase by bridging the gap between customers and dealers.
Given how many products and resources are offered on the Norman site, there was a significant amount of content to be created in text and visuals. Once all content was loaded into the website, we were ready to launch.
With a launch plan in place, we moved through our list of tasks and took the site live!
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