LAVI - Website Design Case Study & Strategy by SPINX Digital

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OVERVIEW

Founded in 1979, Lavi is the largest manufacturer of public guidance products. Offering stanchions, rope and post barriers, premium railing systems, store merchandising fixtures, and electronic queue management systems, Lavi is the industry leader with their well-designed solutions providing the best experience to customers waiting in line.

AWARDS WON

Marcom Gold Award2017 Business to Business Category

Hermes Creative AwardsGold Award in Website Design, B2B & Corporate Websites

Communicator AwardsThe 24th Annual Communicator Award of Distinction for Websites

Most people hate waiting in line, but Lavi was the
expert at improving that experience. Unfortunately their
website needed major improvements to showcase this
expertise and revamp their ecommerce experience.

Key Team Members

Sukesh Jakharia Project Lead
Lisa Steward Project Manager
Nilesh Macwan Project Manager
Ryan Smith Project Manager
Jeffrey Lo Lead Designer
Keyur Ajmera Lead Developer
Greg Szimonisz Account Executive

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Lavi eCommerce UX Strategy Image

UX Strategy & Design

After compiling all of the learnings from the Discovery phase, we jumped into a wireframe audit. For this we took a look at the wireframes that had been created and assessed them based off of the vision for the site, the target audience, and the site goals. We made suggestions for adjustments to align them better with the overall vision and worked with Lavi to put together a design strategy based off of the wireframes.

The new site vision had a lot of complexities, and the designs had to be crafted in a way that allowed for maximum flexibility and customization. Our design team had the challenge of not only designing pages to be visually pleasing, but also keeping different client CMS management use cases in mind to make sure the designs worked for every foreseen situation.

Build

The build for Lavi's website was a stimulating challenge from a development perspective. A key part of the vision for the redesigned site was a flexible page builder, where Lavi could easily piece together pages within the CMS for different product categories and industries using the thoughtfully crafted designs. The carefully planned designs assured consistency across all these custom-built pages, while enabling Lavi to build unique pages on demand.

Another highlight of the development phase was programming the product management. The products that Lavi offered on the website were all highly customizable for their customers. For example, one of their bestsellers, the retractable belt stanchion, allowed the customer to select the belt length, base style, post finish, and belt color. With all the different customization options, this "one" product had the possibility of up to 1,088 different SKUs!

Some other functionality highlights were a customer portal for applying individual customer pricing, an international version of the site translated into Spanish, and an elaborate shipping algorithm that calculated shipping costs based off of the total weight, box or pallet dimensions, and shipping destination (unique pricing was used by country). The new site was built upon a custom .NET platform, which gave Lavi the optimum amount of flexibility and customization within the CMS.

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A completely customized solution delivered
the website Lavi had dreamed about.

CLOSING THOUGHTS

From the initial wireframes brought to us by Lavi, we knew that this ecommerce redesign was going to be invigoratingly complex. Thanks to careful planning, design strategy, and development, we were able to create a custom masterpiece that catered to Lavi's every need.

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