Most people hate waiting in line, but Lavi was the expert at improving that experience. Unfortunately their website needed major improvements to showcase this expertise and revamp their ecommerce experience.
However, even though we were able to kick off the discovery phase with a lot of the strategy outlined, there was still a lot of learning that had to be done. We utilized our time digging into the core of who Lavi was, how their site operated, pain points with the old site, and learning about their target audience.
The new site vision had a lot of complexities, and the designs had to be crafted in a way that allowed for maximum flexibility and customization. Our design team had the challenge of not only designing pages to be visually pleasing, but also keeping different client CMS management use cases in mind to make sure the designs worked for every foreseen situation.
Another highlight of the development phase was programming the product management. The products that Lavi offered on the website were all highly customizable for their customers. For example, one of their bestsellers, the retractable belt stanchion, allowed the customer to select the belt length, base style, post finish, and belt color. With all the different customization options, this “one” product had the possibility of up to 1,088 different SKUs!
Some other functionality highlights were a customer portal for applying individual customer pricing, an international version of the site translated into Spanish, and an elaborate shipping algorithm that calculated shipping costs based off of the total weight, box or pallet dimensions, and shipping destination (unique pricing was used by country). The new site was built upon a custom .NET platform, which gave Lavi the optimum amount of flexibility and customization within the CMS.
Once the testing was finished, it was time for the big launch! After such intense work, it was a great feeling to watch the site as it was unveiled to the world.
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