All One Potato needed were a few strategic changes that would turn their visitors into customers.
We were able to take a look at analytics for the site and interviewed with the business owners to uncover the underlying issues and find their solutions. We were able to dig into their code base to get a feel for how the website had been coded, and conducted extensive competitor research.
We determined One Potato’s problems and main goals – increasing conversion rates, adding recipe detail pages, and making sure that users could find exactly what they were looking for – and got to work on meeting those requirements.
We revamped the homepage to make it more fun, easy-to-read, and interactive. We added a call to action button right on the first banner, inviting users to dive into the One Potato experience right off the bat. We broke down a paragraph of copy that was already on the website to create a step-by-step “How it Works”, airing out the homepage and adding a lot of images and styling to the text. Each step also includes a link, inviting the user to discover the weekly menus, learn more about prices, or even simply just get started with the process.
One Potato used to present its recipe pages through PDFs, which were not very SEO friendly. We switched these out for a recipe page that Google can crawl, which in turn will generate more organic traffic to the website. FAQs were also added onto the pages, giving users the answers they need relevant to the topic of that page without needing to search elsewhere.
To further pique curiosity and interest, we installed a countdown timer at the top of the homepage which offers a featured meal for a limited amount of time, encouraging users to try out this item before it’s gone. In addition, a pop-up window with a discount code will appear once the user decides to leave the site, which is one last grab at the user’s attention, inviting them to join.
Part of our UX process also included the mobile version of One Potato that was not optimized. The redesign of the homepage helped to make the mobile version responsive and adapt to mobile users.
We focused a lot on icon styles, colors, imagery, and our call to action buttons. The website framework itself was built on Laravel, and we made use of Bootstrap to ensure that One Potato remained responsive.
After performing some minor tweaks, we pushed the code to BitBucket, then to a dev environment where everyone could test the site. After everyone was satisfied, we moved the website onto a live platform for users to enjoy.
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