Meal Box Subscription Website Made Family Friendly

One Potato Website Redesign

OVERVIEW

One Potato is a meal subscription box plan that offers organic, pre-prepped ingredients for the whole family. Everything is catered to the customer, allowing you to customize your weekly meals to fit your dietary restrictions (gluten free, nut allergies, vegetarian, etc.), as well as providing kid-sized portions at child-sized prices.

KEY ACHIEVEMENTS

  • -26.6%

    Average bounce rate
  • +29.7%

    Pages per session
  • +27.7%

    Average session duration
  • +612%

    Increase in conversions

All One Potato needed were a few strategic changes
that would turn their visitors into customers.

  • One Potato Web Design & Web Development Case Study UX Strategy Image 0
  • One Potato Web Design & Web Development Case Study UX Strategy Image 1
  • One Potato Web Design & Web Development Case Study UX Strategy Image 2

By airing out the site and adding call-to-actions,
users were invited to stay and discover the product
and were no longer instantly leaving the website.

CLOSING THOUGHTS

  • -26.6%

    Average bounce rate
  • +29.7%

    Pages per session
  • +27.7%

    Average session duration
  • +612%

    Increase in conversions

One Potato’s fresh design has helped them to better express their story and their product, allowing them to connect with their users. Their journey just goes to show that sometimes, all you need is a web page facelift in order to engage users and pique their interest, which all benefits the company in the end.

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