Pathway Capital had an outdated website that falsely portrayed their business as a small boutique firm.
Another big issue with Pathway Capital’s old website was that it had an extremely outdated design and no clear conversion point. They lacked calls to action (CTAs) throughout the website, and no strong objective was made clear to help guide users to where they needed to be.
With this in mind, we kicked off the project with a discovery meeting where we set up some goals for the new website. The goals included: 1) integrating conversion points for key KPIs (to get visitors to sign up for their quarterly reports), 2) educate prospective clients on who Pathway Capital Management is, and 3) make the site multi-lingual to cater to their international audience.
The next step was to lay out the story of who Pathway Capital Management was in an organic way. We sprinkled accomplishments and details of who they are across several pages, so that potential clients could learn about them, regardless of where they entered the site. By ending each page with a CTA, we ensured visitors would always have the opportunity to continue along the user journey when they reached the bottom of the page.
We chose to develop our custom designs for the website on the WordPress CMS. Everything is easily managed on the back end by an administrator, giving Pathway Capital the ability to keep their site feeling fresh and up-to-date.
To add pizazz to the site, we spent a chunk of time collaborating with Pathway to plan and implement animation effects across the site. The site came alive with movement once the parallax and css animations were in place.
Once everything was tested and we were sure that various elements of the site were working as they should be, we trained the Pathway Capital on how to update the site via the CMS. They then tested the website to ensure perfection before the domain was pointed.
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