Mobile First Redesign For A Major Player In The Beauty Industry

Physicians Formula 2016 Website Design Case Study
Interactive Media Awards 2016 Best in Class Award
Web Marketing Association 2016 Fashion or Beauty Standard of Excellence
Horizon Interactive Awards 2016 Silver in Responsive / Mobile Design


Mobile Device Usage on Site


Increase in Conversions


Increase in Visitors


Increase in Number of Product Reviews
2015 saw mobile phone usage at an all time high on We jumped at the opportunity to craft a site catered to mobile visitors.
Considering smaller screens first during our design process forced us to re-evaluate what content was the most important on the page and prioritize accordingly.
loader image