With our goals in place and a firm understanding of American Realty Advisors’ clientele, we began wireframing the page designs.
Knowing that visitors predominantly were exploring the American Realty Advisors website in order to vet American Realty Advisors as reputable fund managers, we decided to put some key statistics on the homepage through some well placed design elements. By innundating visitors with American Realty Advisors’ success from the outset, we immediately began removing any doubt visitors might have. Additionally, in order to position American Realty Advisors as thought leaders and further dissuade any visitor suspicion, we placed a carousel of recent insights toward the top of the page allowing visitors to not only see American Realty Advisors’ key achievements, but to understand their position on current events that might affect their investors.
Additionally, since the next step for most site visitors once they have vetted American Realty Advisors is to pick up the phone and call, we knew the importance of well placed contact CTAs throughout the site. They can be seen on nearly every page so no matter what part of the decision making process a visitor is in, they have easy access to contact American Realty Advisors.