Once we architected, tested, and approved the framework, we started building out the new website. In order to give the site a modern look, we utilized a harmonious balance of whitespace, striking visual imagery, and typographical styling to accentuate the value propositions offered by RDN.
Furthermore, to ensure the overall messaging of the site was direct, concise, and professional, we emphasized important information with bold applications of their branded color palatte to enhance the visual organization and increase the chance of conversion.
Once the design phase was completed, we dove into coding their custom site upon the WordPress CMS platform. Structured to allow RDN to easily update the content on the site in the future, we developed the custom backend to be intuitive to use. As an added bonus, during development, we implemented subtle animations into the site to give it added polish and appeal.