This project required us to do a full redesign for Stewart Filmscreen’s already existing website. The main goal was to establish a more modern and up-to-date look and feel of the site all throughout the pages.
The typface that we ended up choosing was intentionally made to portray a friendly and open vibe. We wanted to contrast with Stewart Filmscreen’s reputation of being difficult to work with by inviting users to browse the website and find the answers to all of their questions.
We redesigned the detail pages for the various projecting screens, putting them onto a platform where the screen features and key values are highlighted. This way users are able to look into why one screen would be a better fit for their needs, as opposed to this other one they had been looking at.
The screen finder was a large and important part of our build. We made sure to make it very visual by using icons versus displaying a lot of text, as to not overwhelm the user. The step-by-step questionnaire helps the user narrow down their selection, offering just a few projecting screens to match their needs. The filters also took a lot of planning; we had to take into account which attributes related to each other and how, and how would the results respond to attributes being checked off.
Another part of this project was the “Request a Quote” section. Now, whenever a user requests a quote on the website, Stewart Filmscreen will receive all of the information that the user had put into their search. The same thing happens if a user requests a quote after going through the screen finder process. This gives Stewart Filmscreen a better understanding of what exactly the customer is looking for, and helps them determine more accurate pricing.