Next-Level Experience for the Premier Projection Screen Company
Stewart Filmscreen Website Design & Development
OVERVIEW
Handcrafted by artisans in Los Angeles, CA, Stewart Filmscreen projection screens are the go-to screen when only the best will do. Every single innovative screen they make is built with precision and care, and they have years of experience to back them up on their state-of-the-art screens.
Stewart Filmscreen had a big problem. Despite being known for their best in class projection screens, you wouldn't have known it by visiting their website.
Discovery
Having failed to evolve their website to keep up with digital demands, Stewart Filmscreen was feeling the impact it was having on staying ahead of the competition. Their website was a maze to navigate and failed to communicate their elite reputation as the ‘preferred screen’.
To help Stewart Filmscreen put their best foot forward online, we took a deep dive into the user journey customers follow when selecting a projection screen. We conducted in-depth user interviews and usability studies with 6 separate user groups: AV architects, AV engineers, consultants, dealers, reps, and end consumers. From these groups, we were able to distill everyone into 3 unique audiences: screen experts, screen amateurs and screen novices.
Not surprisingly, each audience had different priorities and was looking for a different experience online. Screen experts knew what screen they needed and expected to be able to find a part number and technical documents for that screen in less than a minute. Screen amateurs had a rough idea of the screen they were looking for, but needed a quick way to get questions answered to make sure they were selecting the correct screen. Screen novices wanted an engaging way to be educated on the different options available and needed hand-holding as they discovered the best solution for their screen needs.
before
UX Strategy
Build
This project required us to do a full redesign for Stewart Filmscreen’s already existing website. The main goal was to establish a more modern and up-to-date look and feel of the site all throughout the pages.
The typface that we ended up choosing was intentionally made to portray a friendly and open vibe. We wanted to contrast with Stewart Filmscreen’s reputation of being difficult to work with by inviting users to browse the website and find the answers to all of their questions.
We redesigned the detail pages for the various projecting screens, putting them onto a platform where the screen features and key values are highlighted. This way users are able to look into why one screen would be a better fit for their needs, as opposed to this other one they had been looking at.
The screen finder was a large and important part of our build. We made sure to make it very visual by using icons versus displaying a lot of text, as to not overwhelm the user. The step-by-step questionnaire helps the user narrow down their selection, offering just a few projecting screens to match their needs. The filters also took a lot of planning; we had to take into account which attributes related to each other and how, and how would the results respond to attributes being checked off.
Another part of this project was the “Request a Quote” section. Now, whenever a user requests a quote on the website, Stewart Filmscreen will receive all of the information that the user had put into their search. The same thing happens if a user requests a quote after going through the screen finder process. This gives Stewart Filmscreen a better understanding of what exactly the customer is looking for, and helps them determine more accurate pricing.
Test & Launch
We tested this website on all of the more commonly used browsers and devices to make sure everything was working properly. In addition, we made sure to test the quote request submissions, as well as the logic that was built into the screen finder. Once we were sure nothing seemed out of place, we sent our work over to Stewart Filmscreen so they could test it out themselves.
The users who were shown the website gave positive feedback.
Closing Thoughts
The Stewart Filmscreen website redesign has updated the company’s online presence with a new, improved, modernized look. The simplified navigation and screen finder helps users hone in on the models and materials they’re looking for within a matter of minutes. This is something happy customers and happy stakeholders alike can enjoy for years to come.
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