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Rentls hoped to capitalize on the current sharing economy by creating a platform that made it super easy for users to both list and rent items they owned.
After the discovery session, our creative team dove into conducting an analysis of available competitors. Using this as a catalyst, we created a mood board that summed up all the things that were working on the competitor’s sites, along with inspiration for colors, fonts, and imagery for the brand.
Through our discovery process, we were able to hone in on the priorities of the business, as well as which aesthetics we wanted to use for the new brand.
With a clear understanding of these priorities, we jumped into wireframe creation.
To aid users who are interested in listing their item, we structured the site to make the process as quick as possible. For those who are interested in renting an item, we outlined a flow that is just as simple. To help new users understand how Rentls works, we strategically included a concise summary of the process on the homepage and planned out dedicated pages for those who wanted to dive into more details.
The Rentls website was custom built on the .NET platform, making the entire website bloat-free. We did not use any plug-ins or modules for the site, giving us free reign on the design and development of features on each page. This allowed us to build the website exactly how Rentls wanted it, without restrictions.
Rentls selected Stripe as their payment processor, and we integrated it into the site to handle payments for the rental items. We also integrated with Stripe to split up the rental payments that came in so that part of the payment went to the people offering their things for rent, and Rentls would get the other part of the payment as their fees.
Before going live, we ran through our extensive pre-launch checklist to make sure everything was in place for the launch. Once confirmed, we started the launch process, moved the site to the live server, pointed the domain, and it was live!
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