As with many of our projects, we kicked this project off with an in-depth interview with the key stakeholders. During our interview with them, we identified what their core values were, who their target audience was, defined some SMART goals, and kicked around ideas for how to make the application super easy to use.
After the discovery session, our creative team dove into conducting an analysis of available competitors. Using this as a catalyst, we created a mood board that summed up all the things that were working on the competitor’s sites, along with inspiration for colors, fonts, and imagery for the brand.
Through our discovery process, we were able to hone in on the priorities of the business, as well as which aesthetics we wanted to use for the new brand.