Tire Leasing Franchise Company Ready to Hit the Road for Growth

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The creative process started by updating and modernizing the brand – shifting from a dark and heavy aesthetic to one that felt lighter and brighter, using friendly and legible typefaces, and even updating the brand colors slightly to include a more vibrant and energetic green. We introduced larger type on the site paired with whitespace, giving the eye a chance to breathe and making content on the site easier to digest.

As the project neared the completion of its design phase, SPINX began building out the site. With such a technically unique website build, there was a lot of work we had to do to get all of the integrated systems to "play nicely together."

Franchise setup, transaction data, installation center management, and website content was managed through a custom-built .NET content management system (CMS). To coordinate the tire products and inventory available to list on the site, we integrated with TireWire. We integrated our systems with eSign to facilitate the digital signatures needed for the lease agreements within the checkout funnel. We also sent the tire orders to TireWire once the purchase was complete so the leased tires could be sent to the correct installation center. And we tied everything into the LMS selected by the client, LoanPro, so management of the lease agreement and payments throughout the lifetime of the lease were available within there.

Given their aspirations to grow, it was important to build the website with the flexibility to expand in the near future. As Smart Tires grows its' number of franchises and spreads to more cities, the newly-built site allows for Smart Tires admin to easily set up new franchises and locations for success.

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Tire Leasing Franchise Company Ready to Hit the Road for Growth

OVERVIEW

KEY ACHIEVEMENTS

+1,061%

+33%

+771%

+773%

With an eye on expansion, Smart Tires needed a website experience
that would attract both customers and potential franchisees.

Thanks to our detailed planning phase, we were able to successfully create
the seamless experience Smart Tires was looking for - from the moment a customer
first lands on the site to the moment they make their final lease payment.

CLOSING THOUGHTS

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