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An old and boring website made Splat look out of tune with their young, trendy, and hip audience.
During our discovery with their team, we learned that Splat was planning to revamp the brand with entirely new models, packaging, and other assets, and needed to align the website with their new look. In addition, Splat wanted to add ecommerce functionality to their website – their old site was merely informational only. By setting some clear goals for the updated site, we were confident that we could turn it into a colorful, fun online shopping destination.
Creating an easy checkout process was also a priority for our team. We didn’t want a checkout with too many steps or unnecessary required fields to dissuade visitors from purchasing.
Intentional inclusion of tutorial videos on product pages and across the rest of the site was also a must, since we knew the target audience would rather watch a video than read about how to use the hair color. Social media integration was also important to make sure the site appeared fresh and relevant to their young visitors.
Our dev team did a great job coding the site to be responsive so that it would be just as fun and easy to use on a mobile phone as it was on a laptop. The site was built on the Magento platform, which enabled easy ecommerce management for the Splat team.
After loads of quality assurance, it was time to take the site live. Launch day is always an exciting day for us, and taking the new Splat site live was no exception. We were eager to unveil the new site to Splat’s fantasy hair color tribe for them to use.
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