Bright Ecommerce Redesign for a Fantasy Hair Color Company

OVERVIEW

Splat has been bringing fantasy hair color dreams to life for women for over 27 years. As the #1 fantasy hair color company in mass, their vibrant and edgy dyes are a staple for those looking to have some fun with their hair.

AWARDS WON

Horizon Interactive AwardsBronze in Websites - E-commerce / Shopping

An old and boring website made Splat look out
of tune with their young, trendy, and hip audience.

UX Strategy

After defining the target audience (16-24 year old females), our team got to work outlining a bold UX strategy that would engage and excite them. Since attention spans are short, we knew the website architecture needed to be simple to allow visitors to quickly find information and make purchases. Our wireframes helped us plan out the best layout and experiment with a navigation strategy that would be easy to use for those who are familiar with mobile navigation patterns.

Creating an easy checkout process was also a priority for our team. We didn't want a checkout with too many steps or unnecessary required fields to dissuade visitors from purchasing.

Intentional inclusion of tutorial videos on product pages and across the rest of the site was also a must, since we knew the target audience would rather watch a video than read about how to use the hair color. Social media integration was also important to make sure the site appeared fresh and relevant to their young visitors.

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Fresh, on-trend design techniques were needed
to excite and connect with the young target audience.

CLOSING THOUGHTS

Using our adept UX strategy, design, and development skills, we were able to take an online presence that was bland and blah and change it into vibrant and vivacious. With an ecommerce site that embodies the boldness and energy of their audience, Splat can now own their position as the leading fantasy hair color online.

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Bright Ecommerce Redesign for a Fantasy Hair Color Company

OVERVIEW

AWARDS WON

An old and boring website made Splat look out
of tune with their young, trendy, and hip audience.

Fresh, on-trend design techniques were needed
to excite and connect with the young target audience.

CLOSING THOUGHTS

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