Kicking this project off with an in-depth Discovery phase, we conducted user interviews with four distinct teams within Transwestern: the Brokerage Group, the Executive Team, the Research Group, and the Marketing Group. Our interviews uncovered the main frustrations with their current site, and helped us outline the goals that would drive the redesign.
Transwestern stakeholders were interested in improving four key areas of the website: property listings, employee search, research reports, and service pages. More specifically, they wanted to:
- Be able to find all the research reports
- Easily search for and find relevant property listings
- Be able to search for and find employee bios and contact information
- Have useful and informative information on the service pages
In addition to conducting user interviews, we also ran a card sort, followed by a tree test. We heard repeatedly during our interviews with the Transwestern stakeholders that the site was difficult to navigate, and thus made it a priority to validate the new proposed navigation structure using these two user tests. The tests turned out to be pivotal in helping us identify areas of the navigation that would still be confusing so we could make tweaks before committing to a structure.