Transwestern's website was failing visitors with confusing navigation and hard-to-find information.
Transwestern stakeholders were interested in improving four key areas of the website: property listings, employee search, research reports, and service pages. More specifically, they wanted to:
In addition to conducting user interviews, we also ran a card sort, followed by a tree test. We heard repeatedly during our interviews with the Transwestern stakeholders that the site was difficult to navigate, and thus made it a priority to validate the new proposed navigation structure using these two user tests. The tests turned out to be pivotal in helping us identify areas of the navigation that would still be confusing so we could make tweaks before committing to a structure.
In order to address the goals outlined for the redesign, we paid particular attention to the user touchpoints on the research reports page, property listing page, employee bios section, and services section. We laid the foundation during the UX Strategy phase to make these pages easy to use to find the information the website visitor was looking for by incorporating advanced search and filter features, and laying out content to tell a cohesive story.
Once the designs were finalized, we started the development integration. There were several complexities that we had to tackle during the programming phase. We developed the site on a flexible, custom .NET framework, and integrated with several third party platforms to pull in content for various sections of the site, including Microsoft Dynamics CRM, Workday, OneLogin and an xRM, which we used to pull in property data. We developed the site using the latest responsive technology so that visitors would have a great experience across all devices – whether they’re viewing it on a TV, desktop, laptop, tablet or mobile phone.
For example, on the employee section on the site, there were several conditions programmed into the logic to show or hide employees based off of department, and to pull certain employees dynamically into different contact sections on the site.
After thoroughly testing everything and making sure the correct employees and properties were being pulled onto the site, we prepped for launch, and transferred everything over for Transwestern’s internal IT team to take the site live.
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