User Experience & Information Architecture

SPINX will use findings from the Discovery phase as the basis for strategy and suggestions for the site design.

In this phase, we will make recommendations for a seamless user experience and information architecture including a site map, core features and functionality, and how to display content in a way that is intuitive, engaging and achieves objectives.

In the third phase, the creative process will begin with a couple designs for a home page.

We find that basic restraints in terms of color or typography give us the freedom to be very creative with background elements, imagery, spacing between page elements, and animations to help determine the desired look and feel for the website.

Once the home page has been approved and the overarching look of the site is locked in, we will then design the remaining pages required for the site.

SPINX will mark-up the approved creatives to HTML 5, CSS, JQuery, Angular/ React, among with a suitable programming language and test all code in the latest version of designated browsers. All websites we create are coded as responsive websites using the latest version of Bootstrap, and respond in a way that provides an optimized experience for visitors on mobile devices.

The chosen content management system will also be integrated and customized to allow easy updates and management of site content after launch. In addition, our team can also help with content migration during this phase to ensure all content and assets are moved from any existing digital properties into the new site.

Phase 5, one of the most critical steps, is where SPINX reviews all facets of the site prior to pushing it live.

This includes review of all functionality and content. Reviewing all content to make sure all expectations have been met. modern tools for testing. After a thorough QA process, client is trained on the backend system and will have the opportunity to review and submit any bugs found during their QA process on a platform that is very easy to use tracking system.

You will have complete insight into what bugs are being worked on, what are pending, which ones are ready to reviewed by your team and upon successful completion they can be moved into the completed bin.

With a launch plan in place, the final phase of the project is to launch the website publicly.

This includes reviewing all files and confirming one last time that all content is as viewable, accurate and functional as it was on the development server.

Once your new site is live (yay!), our team is available for ongoing website optimization and maintenance needs.