Branding, Social Media

The Year of Live Video Streaming: Is It Really Worth It?

Following in the footsteps of 2016’s video marketing trends, live video marketing has become a powerful boon – and bane – for marketers. Users crave instant, live content, and several social media sites have risen to the challenge of providing it. Facebook, Instagram, and YouTube have all cited amazing influxes of users to their live […]

Branding, Entrepreneurs

What Entrepreneurs Get Wrong With Marketing and PR Online

The line between traditional PR and marketing is fading. As such, new businesses can forget the power of comprehensive marketing and PR campaigns. But if you really want your business to take root, you need smart strategies that can effectively address both. Consider these facts when you’re developing your business’ marketing and PR strategy. Fact […]

Branding, Business, Online Marketing Tips

The Latest Trends in Digital Marketing

Digital marketing is a constantly shifting landscape. Trends can change in the blink of an eye, and digital marketing professionals are constantly looking for new ways to leverage the power of the internet to make more connections with their audiences. For better or for worse, digital marketing is here to stay, and it should be […]

Branding, Business

When is it Time to Expand Your Brand’s Scope?

Your business specializes in one particular type of product or service with great success – well done! Your hard work and investment have paid off! Now, though, you may be wondering how to grow your business. You know that expanding into new markets or introducing new products and services may help move your business in […]

Branding, Entrepreneurs, Startup

What You Can Learn from Airbnb’s Successful Startup

The most inspirational entrepreneurial stories involve people overcoming hardships and succeeding despite the odds. Rags-to-riches stories have existed since businesses first came into existence, but they still never fail to strike a chord among budding entrepreneurs about to take the leap. One of the most recent booming startup successes presents such a story and serves […]

Branding, Business, Startup

How Arby’s Revitalized Their Marketing Campaign

For years, Arby’s lagged behind the competition when it came to fast food marketing. Its marketing strategies fell short, failing to reach its customer base or make a sufficient impression. Its tag lines sounded forced, and new product debuts seemed to lack the spark more successful brands had. The company suffered a $150,000 sales loss […]