Branding, Entrepreneurship

What Entrepreneurs Can Learn from Blizzard Entertainment

The best part about entrepreneurship is that it can happen anytime, anywhere, and at any stage in life – your own life as well as the life of the company. Blizzard Entertainment is the story of a company seemingly on the downswing that made an unprecedented mega-comeback. The incredible rebound of Blizzard Entertainment has inspired […]

Branding, Content

How to Market Your Brand with Video Content Effectively

Depending on your niche and company image, some forms of content will be far more effective than others. Video content, however, is increasingly valuable to marketers in all industries. The immense power of video to reach a widespread audience is no longer debated – it’s a fact. Consumers view companies that post video content as […]

Branding, Online Marketing Tips

Niche Market Campaign Takes a Special Approach

You may own a large corporation or a small business, but campaigns to niche markets can be valuable additions to your marketing tool set. However, niche marketing requires a different campaign than mass marketing does. When you prepare such a campaign, consider and account for these differences. Audience Characteristics Part of every niche marketing campaign […]