Business, Online Marketing Tips

8 Holiday Marketing Strategies that Target Millennial Shoppers

Holiday marketing has transformed in the last decade as millennial-age shoppers started to overtake other generations in the market. As Millennials join the upper echelons of the workforce, they represent more buying power than ever. Businesses must leverage new tactics to reach these shoppers, especially during the holidays. Here’s how to market to Millennials during […]

Business, Entrepreneurs

3 Ways How To Succeed With Your Online Business in 2018

Digital marketing is a never sleeping organism that is evolving every day. The same with business – every day there are new businesses opening, however, the only small amount of them can really survive. Even though you have to fight with many competitors, there is still chance to succeed. Viktor from shared with us […]

Business, E-commerce

Avoiding Black Friday Ecommerce Snafus

In 2016, the number of online shoppers surpassed in-store shoppers. Brands must prepare their websites to handle increased traffic if they want to maintain a strong user experience. This year, give your customers a seamless Black Friday and Cyber Monday shopping experience by starting early on website maintenance, updates, and user analysis. Prepare for holiday […]

Business, UX

How CDPs (Customer-Data Platforms) Can Improve UI

Your marketing team may use several buzzwords to describe their efforts – one might call it a “unified view of the customer,” or another might refer to it as “a central source of truth.” While every marketing team might think it has its own 360-degree view of the target audience, it’s usually not possible without […]

B2B, Business, UX

What UX Data Should Every Company Collect?

Effectively managing the user experience (UX) – like most website strategies – relies on data. Data informs the decisions of website designers by tracking user behavior, making analytics visible, and gathering customer information. It gives designers the ability to make choices based on real user data, not speculation. Designers would be flying blind without UX […]

Business, Design, UX

Enterprise UX: The Struggle is Real

Enterprise user experience (UX) is software designed for employees, not consumers. For the users, it’s often seen as clunky, convoluted, and hard to understand. Employees feel frustration because they must use the software to work, but can find it difficult to navigate. Employers hold on to outdated technology because replacing it sounds too expensive and […]