Business, Design

The Right Mindset: Capitalize on Color to Increase Conversions

The appropriate use of color in web design could be the difference between drawing visitors in and inadvertently shooing them away. Studies done on color psychology show a correlation between color and mood, giving some shades a unique power over others. Designers can use this information to create brand recognition and bring attention to certain […]

Business

How to Use Artificial Intelligence in Marketing

Artificial intelligence (AI) is finally hitting its stride as technology catches up with imagination. Out of the realm of science fiction and into the eager hands of the masses, AI is quickly revolutionizing the modern business place. From insight-driven ecommerce platforms to innovative alliances with IoT (Internet of Things), AI is making waves that will […]

B2B, Business

How Email Attention Span is Increasing

Email has been a staple of digital marketing for years. The return on the investment is measurable with even moderate effort for most brands. But every marketing professional today knows that one of the biggest challenges for email marketing has been competing with an ever-dwindling reader attention span. For years, the average attention span for […]

Business, Design, Web Development

How You Can Incorporate Gamification into Your Website

If you’ve been reading anything about web or workplace trends, you’ve likely come across the idea of gamification. Video games have changed dramatically over the past few decades, and the appeal isn’t lost on marketing professionals. Incorporating aspects of games into website design can keep visitors entertained, engaged, and delighted with your site and content. […]

Branding, Business, Online Marketing Tips

The Latest Trends in Digital Marketing

Digital marketing is a constantly shifting landscape. Trends can change in the blink of an eye, and digital marketing professionals are constantly looking for new ways to leverage the power of the internet to make more connections with their audiences. For better or for worse, digital marketing is here to stay, and it should be […]