Branding, Business

When is it Time to Expand Your Brand’s Scope?

Your business specializes in one particular type of product or service with great success – well done! Your hard work and investment have paid off! Now, though, you may be wondering how to grow your business. You know that expanding into new markets or introducing new products and services may help move your business in […]

Branding, Business, Startup

How Arby’s Revitalized Their Marketing Campaign

For years, Arby’s lagged behind the competition when it came to fast food marketing. Its marketing strategies fell short, failing to reach its customer base or make a sufficient impression. Its tag lines sounded forced, and new product debuts seemed to lack the spark more successful brands had. The company suffered a $150,000 sales loss […]

B2B, Business, Startup

How to Fund a Business Startup Via Crowdfunding

Crowdfunding has been a buzzword since President Obama signed the Jumpstart Our Business Startup (JOBS) Act in 2012. This bill was a game-changer for startups, allowing them to turn to online investors to raise the coveted capital they needed to turn an idea into a reality. With crowdfunding platforms such as Kickstarter, Indiegogo, and Crowdfunder […]

Business, PPC

Identity-Based Pay-Per-Click Marketing: What It Is and Why It’s Important

Pay-per-click (PPC) marketing has been around almost since the dawn of the internet age. Its basic premise is that companies or individuals purchase advertisements from search engines. These ads are prominently placed in the list of results when someone searches for certain keywords. The company or individual pays the search engine every time a visitor […]

Business, SPINX News

2016’s Most 3 Anticipated Gadget Trends

As each year winds to a close, consumers eagerly anticipate what the next one has in store for technology, and 2016 is no exception. We love our gadgets, and companies love to leak information about the freshest trends to hit the market in the new year. So what does technology have in store for H2 […]