When it comes to advertising, not all social networks are created equal. Although Facebook still remains the most popular, all-purpose place for people to gather online, its ad platform isn’t ideal for every business. Specifically, B2Bs have a hard time getting their message heard among the noise of Buzzfeed shares and birthday messages. In fact, […]
Companies strive, especially when first established, to develop a brand identity that represents the culture, ideals, and vision of the company. For potential customers to be familiar with a company’s brand to the point it is accepted as a household name, the brand’s identity must maintain consistency across all media. Consistency may be threatened when […]
This week, Twitter launched a new profile design for all its users. The 2014 redesign was rolled out in early April for verified profiles and a few tech industry insiders, but now everyone can be super cool like Michelle Obama and Channing Tatum. Twitter’s redesign is more visual than previous versions, putting it in line with […]
You may be dedicatedly active on the social media for your business promotion. But if you choose the wrong platform it can only result in annoyance and prove disadvantageous for your business. So, choose the right platform to gain the real benefits of the social media.
Twitter is moving fast and turning to be a terrific network in reinforcing brands. The network offers excellent opportunities to network and communicate with people over short text messages, of just 140 characters. You can see your brand booming on the platform in real-time by sharing promotional messages, engaging stories and organizing events.