Branding, Social Media

The Year of Live Video Streaming: Is It Really Worth It?

Following in the footsteps of 2016’s video marketing trends, live video marketing has become a powerful boon – and bane – for marketers. Users crave instant, live content, and several social media sites have risen to the challenge of providing it. Facebook, Instagram, and YouTube have all cited amazing influxes of users to their live […]

Content, Social Media

Make Social Media Work for You with Shareable Content

Today, social media is perhaps the best all-in-one platform for businesses. It can be used to provide information to customers, advertise, and answer questions and concerns. The greater the audience that a business’s social media reaches, the more benefits they’ll receive. High quality blog posts, articles, and statuses are important, but they also need to […]

Entrepreneurship, Social Media, Startup

Does Social Media Really Matter for Startups?

Startups with limited budgets must pick and choose their marketing efforts carefully. Social media offers increased visibility and a platform for engagement for startups, on top of being one of the most affordable marketing opportunities available. However, doing it right takes time and additional marketing efforts. Does the effort put into social media marketing result […]

Social Media

A Small Fish in a Big Pond: Are You Floundering on Social Media?

Business is more transparent today than ever before. A company must relate to its clientele, or today’s fickle audience will find their entertainment elsewhere. This can be a struggle for businesses, who struggle just to figure out how to engage customers through social media: Source: Marketing Charts The good news is that this doesn’t have […]