Social Media

How Hashtags Work on Social Media Sites

This remarkable button is no longer known as the pound sign. Now, it is used to convey thoughts and hopefully reach others aligned with the same mode of thought. Hashtags spark conversations, lead social battles, and exemplify modern culture. All of our actions are reduced to bundles of words following the hashtag. Hashtags have come […]

Social Media

How to Write a Legendary LinkedIn Profile Summary

You only get one chance to make a first impression. Your presence in the business world starts online, long before it gets to the boardroom. Think about it. Before you meet a potential new client you’ve likely Googled them once or twice to get a feel for who they are. Not matter how that person […]

Online Marketing Tips, Social Media

6 Social Media Lessons Every Brand Can Learn from The Hunger Games

The Hunger Games franchise has grossed more than a billion dollars and is a certified global phenomenon. While the success can be tracked to compelling storytelling, big-budget effects, and a talented ensemble, it’s also due to the savvy use of social media. Later this year, the final film installment, Mockingjay Part 2 will conclude the […]

Avoid These Social Media Misconceptions at All Costs
Social Media

Avoid These Social Media Misconceptions at All Costs

We all assume that just about everyone uses social media, but the actual statistics are staggering. According to recent research, 74% of internet users participate in social media in one way or another. In other words, if your business isn’t social, you’re missing out on a huge opportunity to reach your audience. But before you […]