How a Corporate Website Redesign Managed DCN’s Content Overload

When DCN, an original equipment manufacturing (OEM) leader in contract lateral flow assay development, approached us about a website overhaul, we said, “What the hell is lateral flow assay?” Fortunately, what we lack in knowledge of microfluidic formats, we make up for in corporate website redesign know-how. In order to usher DCN’s “old school” site into the 21st century, we had to trim the overly complicated “tech speak” without losing value for their potential clients and give their corporate image a facelift. It was a heavy task, but we love a good challenge, which is why most of our staff get dressed in their cars on the way to work. Our proposal consisted of a complete design update, brand discovery assistance, and intense organization of their massive database of material. Did we succeed?

Logo Redesign: Before and After

Never mind our wisecracks; we take corporate website redesign and development seriously. Our first step was to conduct a full user experience (UX) analysis to uncover the different ways a visitor would organically maneuver the website in order to take full advantage of DCN’s services, products, and applications. The homepage needed to be organized in a way that highlighted their offerings, so we updated the images with clear call-to-action buttons and added pathways to make finding service information quicker and easier. This is done by using the best web development languages available in the market. We also created and added a contact form to select pages to encourage increased user engagement and, ultimately, increased conversion rates. Keeping flexibility in mind, we developed a template for each redesigned page in order to easily change key elements when necessary.

The Game Plan

We kept the number one rule of digital marketing agencies at the top of our minds. Every single element should integrate with one another. Every element of the overhaul was clear, deliberate, and served a purpose. We wanted to draw visitors in with a modern, beautifully designed website and keep them there with easy navigation and engaging content.

We may have initially gotten a D- on understanding lateral flow assay, but by the end we scored an A+ on synthesizing technical jargon into palatable, engaging content for the end user. What was once a content-heavy website as complicated as the technical aspects of medical diagnostics, soon became a knowledgeable resource that was easy on the eyes (just like us fine folks here at SPINX).

About SPINX
SPINX is a digital marketing agency based in Los Angeles, CA, that specializes in website redesign and development, as well as online strategy and marketing. Digital craftsmen at heart, we create with imagination and technology. And real love.