Get the Facts on Conversational Interfaces
Artificial intelligence (AI) has transformed the way humans communicate with technology. Conversational AI interfaces such as Siri and Alexa brought language-based technologies to the mainstream and opened the door to unique marketing opportunities back in 2011. Since then, UX designers have had a field day with experiments involving language-based applications and chatbots. Here’s what research shows about the impact of CUIs – particularly chatbots – on the modern-day consumer:
Last year, researchers valued the chatbot market at $702 million. Between 2016 and 2023, there are predictions of market growth at a compound rate of 35.2%. By 2023, researchers predict $4.5 billion in enterprise intelligent assistant investments. There is no question that chatbots and other conversational AI are excellent marketing strategies across companies in any industry. Now it is just a question of how businesses use CUIs to generate new leads, increase user engagement, and seal more conversions.
Explore the Most Popular CUI Design Principles
Some of the most popular chatbots today include Facebook Messenger, Skype, and Slack. There are two main types of chatbots businesses can use to their advantage: consumer-oriented chatbots and business-oriented chatbots. Consumer-oriented are those that offer communication between the company and the user. These chatbots can replace methods of communication such as phone calls, emails, and in-person customer service conversations. Popular CUI design principles companies use today focus on enhancing consumer engagement and satisfaction. Some of the most popular include:
Consumer-oriented chatbots offer unique advantages over traditional communications methods, such as real-time responses and getting help exactly when you need it. The overall goal for any type of conversational interface should be to replace interfaces users currently use to communicate with a company. CUIs should provide a simple and effective way to respond to consumer needs and assist them through the sales funnel.
How to Incorporate CUIs Into Your Marketing Strategy
CUIs are the future of consumer interactions with brands. As this technology becomes more intuitive and responsive to user desires, it’s only a matter of time before chatbots become the number one way to communicate and engage with consumers. Business owners and marketers should consider adding conversational interfaces to their websites and marketing strategies. Modern technology makes adding a CUI to a site simple. If you believe installing a chatbot on your website will boost customer engagement, follow these steps for a simple CUI:
Your developers can bring your chatbot design to life on the framework that works best to achieve your goals. Ideally, you can then sit back and relax while your conversational user interface does the work for your company. CUIs are the wave of the future for consumer-brand interactions. Hop on board and reap the rewards with a carefully executed chatbot of your own, which is carefully crafted by the top Web design companies to cater to your brand’s every need.
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