With 2023 coming up quickly, you’ll need your website design company to think boldly about new designs and online experiences.
Let’s clarify that web design will always need to fulfill some key user requirements: easy navigation, a secure browsing experience, and fast upload and download speeds. However, creative agencies and brand consultants with know-how in website redesign should be looking at the following cutting-edge trends going forward into 2023:
1. Enhanced Loading Time and Page Navigation Speed
Any trustworthy website redesign service knows the impact of load time on sales. Load time is a feature that is critical to enhancing user experience and optimizing SEO. Increasing the speed at which your page loads will be the primary factor in achieving a high-ranking website. Users will leave and opt for a competitor if it takes too long to load a site. Website loading times are considered the gold standard for determining user experience.
2. Loading, Loading: Smart Content
Sometimes, overloading websites with too many graphics and outside integrations can bog down the speed of a website. Luckily, smart websites can be developed to download needed content.
While this strategy has been used by leading social network platforms, lazy loading and infinite scrolling trends are also evident on smaller, one-page websites. Incorporating strategies such as these can optimize ranking and conversion rates.
Because most web page visitors don’t make it to the end of the webpage, there isn’t much sense in loading all the content. Lazy Load will only download content the user is looking at so that server does not consume resources unnecessarily.
3. Voice Interaction
Using voice to interact with search engines and other platforms is nothing new. However, website designers are integrating these capabilities of asking questions and making demands by voice into web pages. In the future, there will likely be a voice-activated option next to search engines on websites.
4. Parallax Scrolling
The parallax scrolling web effect is a feature developed to enhance user experience. Primarily, it is available on full-width applications with media such as videos and images and adds a new element to the webpage. While the user is scrolling their desired content at their normal pace, the website background scrolls along at a slower pace. This effect creates the optical illusion of depth, which provides a more captivating experience for your user.
5. Animation and Micro-Interactions
Micro-Animations are small motions that guide the web page visitor through the different parts of a website. They can also be used to help shoppers understand how certain products would appear when moving on real individuals. These animations can come in many styles, from practical to playful. Incorporating them naturally into web pages will be the challenge going into 2023.
Increased use of animated cursors is expected in 2023. Users can change the cursor shape or function or even activate specific animations with the cursor. This added functionality will give users a refreshing experience, with more options and ways to interface with scrolling behaviors and on-click commands.
Micro-interactions give small hints of feedback to website visitors by animating. In 2023, there will be a greater focus on these micro-interactions, such as changing color gradients during scrolling and pops of texture or color after clicking on an element. Often implemented are links that change color when the cursor hovers over the link.
6. Custom and Geolocation-Related Websites
Sophisticated websites use the browsing history and location of the user to inform companies of who is using their websites and their particular needs and behaviors. However, more and more in 2023, user web experience will be based on previous web interactions and general user data and location.
Users on the same website may be experiencing completely different pages based on their browsing history. Having custom content for returning users can boost conversion and success.
7. CRM and Lead Generating Form Integrations
Marketing websites must have lead generation forms; they are an irreplaceable asset. Asking customers pointed questions all at once can be overwhelming and push them off the page. A solution is to situate dynamic contact forms throughout display fields and landing pages, depending on where the lead is showing up.
Form questions can be customized, depending on information already collected on the lead, to avoid repetition. For example, the first dynamic form could ask for basic information, like name and email address, and the next form could investigate the size and type of company.
Integrating CRM lead generation with the website allows the user or lead to recognize when they revisit a website, showing new forms that will gather still unknown information about the client and save time by automating leads.
8. Grid Layout
Forward-thinking website designers utilize asymmetry in their page design. Print layout is being brought to the web flawlessly with CSS grid layout. This layout type is in 2-D and allows for style sheets in a cascade format. Creative branding agencies can use these grids to build layouts that require complex and interactive website designs while having clean lines and a modern look.
9. Interactive Sites
Get website users and potential customers engaged with your site through interactivity. Create widgets that add value to your users and that also allow you to learn more about them. Use interactive elements, such as calculators, contests, polls, surveys, and virtual assessments.
10. Virtual Reality Experiences
This powerful tool will provide excellent previews of products such as clothes, technology, and even rooms and homes. Virtual Reality will allow bigger purchases to be made online in confidence.
Virtual Reality can also be implemented to enhance the learning experience, bringing a new element of understanding to users. This provides value to you and the user. VR will also be used to engage with complex chatbots that guide the website navigation and product purchasing web flows.
Let Us Help You Design the Website of the Future
To learn more about the trends being incorporated into websites or to get access to our web design tutorial and learn how to gain and retain more customers, contact our web design team in Los Angeles today!