The list of top creative agencies powers up marketing, branding, designing, & content service games for your business. Enjoy the handpicked creative firm list

Well, your ultimate guide to top creative agencies in 2021 is here.

It’s not just the average “creative agency” post.

We’ll answer almost all your queries linked with hiring a creative agency for your business.

Also, you’ll learn about the pricing model and strategies to expect from your creative partners.

So if you’re looking to boost your business this year, this guide page is for you.

List of the Best Creative Companies

SPINX Digital has been making American countries create beautiful digital experiences in the USA for the last 14+ years. Their team whips up modern technology with aesthetically pleasing creativity and the results are a digital masterpiece for your brand. They are a 360-degree integrated agency that caters to B2B and B2C companies for creative projects like branding, web design/development, digital marketing, content strategy, social media management, advertising, cms and email marketing systems. 

Their portfolio is a testament to quality work with some of the major big brands of the industry like Amazon, Beats, CBS, NBC, General Electric, Quinn Emanual Trial Lawyers, etc. They have a simple and cohesive three-step process – Connect, Create and Evolve. These steps towards digital marketing practices help SPINX Digital understand several brands better and come up with tailor-made strategies. 

Service Focus

  • 1. Web design and development
  • 2. Mobile and tablet solutions
  • 3. Digital Marketing
  • 4. Branding
  • 5. Advertising
  • 6. Marketing Strategy & planning
  • 7. CMS and Email marketing systems
  • 8. Social Media Management

client portfolio

GE Healthcare Partners, Amazon, General Electric, Quinn Emanuel, CNBC, CBSSI, Merle Norman Cosmetics, Physicians Formula, Lavi Industries, Beats Audio, Wet n Wild, Lip Smacker and more

Client Focus

1. Midmarket ($10M – $1B)

2. Small Business (<$10M)

3. Enterprise (>$1B)

GO TO WEBSITE
Founding year

2005

Location

Los Angeles, California

Employee Strength

11-50

Rating5.0/5
Avg, Hourly Rate

$150 – $199/Hr

Min. Project Size

Not Disclosed

Contact Email

hello@spinxdigital.com

Contact Number

+1 213-894-9933

Social network

ThreeSixtyEight works on the healthy marriage of creativity and innovation. Their idea is to create visionary brands and provide them with an extraordinary and sustainable future. Their values like being better, being impactful, being adventurous and doing it together, these values help them streamline all their creative strategies and deliver successful assignments every single time. 

ThreeSixtyEight imparts their digital marketing expertise through four main points – strategy, creativity, development and marketing and they have established themselves with services like branding, marketing, media planning, content creation, SEO, SEM, video and motion, web development, virtual and augmented reality, brand activations, campaign planning, brand identity and branded content. 

Service Focus

  • 1. Advertising
  • 2. Branding
  • 3. Marketing Strategy

client portfolio

Rakuten, AsBuilt, Louisiana Economic Development, CenturyLink, Unilvever, McGraw-Hill Education, Louisiana State University, Edelman, GE, TED, Raising Canes, NASA, Cabela’s, Wellpet, Imperial Trading, Manda Fine Meats, Entergy, Verizon, Louisiana Department of Veteran Affairs, Pinnacle Entertainment and more

Client Focus

1. Midmarket ($10M – $1B)

2. Enterprise (>$1B)

3. Small Business (<$10M)

GO TO WEBSITE
Founding year

2011

Location

Baton Rouge, LA

Employee Strength

10 – 49

Rating4.9/5
Avg, Hourly Rate

$150 – $199 / hr

Min. Project Size

$25,000+

Contact Email

hello@threesixtyeight.com

Contact Number

2256158443

Social network

Cutwater is a bicoastal creative agency that thrives on creating a growth hypothesis with learnings/strategies that lead to executable creative concepts and get monitored constantly to get the desired results. Cutwater agency specializes in branding, campaign development, brand positioning, creative strategies, market research, brand identity, media planning and buying, packaging, experience design, content development, integrated production, film, interactive, digital, experimental and live and public art. 

Basically, the Cutwater agency is at the forefront of all creatively achieved processes required to scale a company and give them a unique identity that the audience can relate to. They have bestowed their skills to brands like Coca-Cola, Jeep, RayBan, Sparkle, Adidas, Google, Levi’s, Twitter, UCSF, to name a few. 

Service Focus

  • 1. Advertising
  • 2. Media Planning & Buying
  • 3. Branding

client portfolio

Google, Brawny, Twitter, Axos Bank, Unison, Russell Stover, Smitten Ice Cream, Edelman Financial Engines, Ray-Ban, Peet’s Coffee & Tea, Sunrun, Jeep and more

Client Focus

GO TO WEBSITE
Founding year

2007

Location

San Francisco, CA

Employee Strength

10 – 49

Rating4.7/5
Avg, Hourly Rate

Undisclosed

Min. Project Size

$75,000+

Contact Email

info@cutwatersf.com

Contact Number

4153419100

Social network

One of the most popular creative agencies in the country, Niftic believes that all strategies work on the basis of how customers experience a product and react to the creativity bestowed upon it to form a connection. The word, ‘Niftic’ means sharp, smart and stylish which is what this agency strives to portray in all services. 

They scale businesses with their tailor-made strategies for branding, UI/UX design, conversion rate optimization and engineering creative codes that are sustainable and adaptive in nature. Niftic has empowered a lot of important organizations with its creativity like National Geographic, Change.com, Snapchat, Redbull, The Olympic Channel, Ember, Lexus etc. 

Service Focus

  • 1. Branding
  • 2. UX/UI Design
  • 3. Advertising

client portfolio

The North Face, Change.org, Lexus, BRAC, National Geographic, International Rescue Committee and more

Client Focus

1. Midmarket ($10M – $1B)

2. Small Business (<$10M)

GO TO WEBSITE
Founding year

2015

Location

Washington, DC

Employee Strength

2 – 9

Rating5.0/5
Avg, Hourly Rate

$150 – $199 / hr

Min. Project Size

$10,000+

Contact Email

cheers@niftic.agency

Contact Number

8018395537

Social network

Traina is all about harnessing the power of great designs and creatively putting in efforts with the help of strategies and expertise to make brands memorable. They take care of sorts of assignments related to branding and identity, websites and engagement, graphic design and marketing and lending an overall complete package of all thighs branding. 

They have been forming identities for brands since 2005. They have worked with some of the most memorable brands like Microsoft, Facebook, Cisco, Qualcomm, Expedia, Sony, HP, UC Sandiego and Thermo Fisher Scientific. Their expertise lies in the fact that they very intelligently lend a distinct voice to all their brands and make them relatable to the public by forming an identity that is distinct and easily recognized. 

Service Focus

  • 1. Branding
  • 2. Web Design
  • 3. Advertising

client portfolio

Microsoft, Facebook, 10X Genomics, Brooklyn Brewery, Qualcomm, UCSD and more

Client Focus

GO TO WEBSITE
Founding year

2005

Location

San Diego, CA

Employee Strength

10 – 49

Rating4.9/5
Avg, Hourly Rate

$150 – $199 / hr

Min. Project Size

$50,000+

Contact Email

Contact Number

619.567.7100

Social network

BayCreative has worked with a lot of prestigious companies like Motorola, Cisco, Salesforce, Twitter, Soul Machines, Olander and Inspyrus. They have utilized their unique skillset to work on projects involving branding, brand identity, sales, product marketing, global events, eBooks, advertisements, web content, designing and illustrations. 

Their base their extensive work on their principles that help them streamline their process effectively. These principles are collaborations that are healthy, sustainable and long-term, a holistic perspective that helps them see brands in a different light and understand their uniqueness and gauging the effectiveness and impact of the strategies that have been tailor-made for different brands. 

Service Focus

  • 1. Branding
  • 2. Advertising
  • 3. Content Marketing

client portfolio

Cisco, Salesforce, ServiceNow, Docker, Twitter, McKesson, Fujitsu, Motorola Mobility, Intel, Oracle, Stanford, Macworld, CBS Interactive, Flextronics, Google and more

Client Focus

1. Midmarket ($10M – $1B)

2. Enterprise (>$1B)

3. Small Business (<$10M)

GO TO WEBSITE
Founding year

1997

Location

San Francisco, CA

Employee Strength

10 – 49

Rating4.8/5
Avg, Hourly Rate

$100 – $149 / hr

Min. Project Size

$10,000+

Contact Email

marketing@baycreative.com

Contact Number

415.434.4344

Social network

Spire Agency has been helping tons of companies form a brand identity in texas for a couple of years now and their hard work and skilled team have enabled the successful branding of approximately 500 B2B/B2C companies now. The owners and partners of Spire Agency have had an experience of 15+ years in the branding industry and decided to start their own creative agency and leverage their innate ability to good use. 

Spire Agency focuses on four core sections of digital marketing and branding that have helped tons of companies in the USA to make a thriving livelihood and gain recognition. These core sections target different aspects of digital marketing like growth planning, branding, targeting sales and demand and general brand awareness. They have helped companies from different walks of life like healthcare, tours and travel, transportation and logistics, banking and finance, fitness, etc. 

Service Focus

  • 1. Branding
  • 2. Marketing Strategy
  • 3. Advertising

client portfolio

TrinityRail, American Airlines, Dynata, Airbus, Texas Capital Bank, Cervey, ACAP Health, Tyler Technologies, Tenet Healthcare, F-Wave and more

Client Focus

1. Enterprise (>$1B)

2. Midmarket ($10M – $1B)

3. Small Business (<$10M)

GO TO WEBSITE
Founding year

2005

Location

Dallas, TX

Employee Strength

10 – 49

Rating4.9/5
Avg, Hourly Rate

$150 – $199 / hr

Min. Project Size

$25,000+

Contact Email

s.gray@spireagency.com

Contact Number

2143964143

Social network

500 Designs, as their name suggests believes in solving problems creatively with their team of designers and digital wizards. Their design model depends on three elements – mission, market and motivation. They believe in designs and strategies that are free-flowing and lucid with a punch of simplicity and highlight human truth, this very approach makes them different.

500 Designs caters to all-things design, branding and digital strategy. These three categories include services like web design, graphic design, animation, UI/UX design, mobile app design, packaging design, branding, logo design, illustration, iconography, art direction, digital strategy, brand audit, marketing strategy, UX audit, product strategy and referral systems. 

Service Focus

  • 1. Branding
  • 2. Web Design
  • 3. UX/UI Design

client portfolio

Google, Cisco, 3M, KBS, Emburse, Techstars, L’Oreal, Masimo, Accenture Tower, Blockfolio, Advalent, ASUGSV, ATS, BidOps, Caliper Foods, Cleary, Core Home, Covatic, Crazy Cap, Elle Rev, Fit 3D, Fortium Partners, FlyBuds, GSV Labs, Instaco, Inmusik, Jenn Im, Kea, MHG Capital, Omnichain, OneValley, Park Place, Parrot Mob, Perfectly Tea, Pingo Solar, Prime US REIT, RASI, Shippa, Synzi, Tanium and more

Client Focus

1. Enterprise (>$1B)

2. Midmarket ($10M – $1B)

3. Small Business (<$10M)

GO TO WEBSITE
Founding year

2017

Location

Irvine, CA

Employee Strength

50 – 249

Rating5.0/5
Avg, Hourly Rate

$100 – $149 / hr

Min. Project Size

$25,000+

Contact Email

hello@500designs.com

Contact Number

6578882203

Social network

Gallery Design Studio has worked on tons of clients and helped them form a unique brand identity in the country since 2015. They have a lot of years of experience handling different kinds of assignments like branding, brand messaging, copywriting, presentations and deck, explainer videos, website design/development, infographics, ABM creatives and one-pagers. 

They have worked on some really innovative and creatively invigorating ideas that involve different kinds of domains like tech, finance, manufacturing, healthcare, government bodies, media houses, telecommunication companies etc. their goal is to always create brands that stay in the minds fo the public and that helps them generate revenue. 

Service Focus

  • 1. Advertising
  • 2. Content Marketing
  • 3. Graphic Design

client portfolio

Even Financial, Oden Technologies, Augury, Serviceminder.io, Whiz.AI, AMN Healthcare, Questback, Townes Telecommunications, Silicon Harlem, CIT Bank, Coord, The Long Island City Partnership and more

Client Focus

1. Midmarket ($10M – $1B)

2. Small Business (<$10M)

GO TO WEBSITE
Founding year

2015

Location

New York, NY

Employee Strength

2 – 9

Rating4.9/5
Avg, Hourly Rate

$100 – $149 / hr

Min. Project Size

$5,000+

Contact Email

hi@gallerydesignstudio.com

Contact Number

3473307615

Social network

The founders of Manifesto Agency are two twin brothers who have years of experience working in the media industry. They put the foundation stone of Manifesto in 2011 and the rest is history. Their work manifesto is simple, care over commerce, always. They know how to make the most of the unique qualities that all brands possess and highlight them for the world with the help of their branding strategies. 

They have done a lot of good work in the industry and the services they tend to are branding and strategy, integrated campaigns and brand activation. They have come up with some beautiful and smart strategies for companies like Amazon Flex, paylocity, Arby’s, Harvest Group, Amazon Prime, Chaco, Zero City, Delta Airlines, Starbucks, Intel and the University of Wisconsin. 

Service Focus

  • 1. Branding
  • 2. Advertising
  • 3. Market Research

client portfolio

Intel, Amazon, Cisco, Quest Diagnostics, Paylocity, Delta Airlines, GE Healthcare, UW-Madison, Bacardi Limited, Starbucks, Nike

Client Focus

1. Midmarket ($10M – $1B)

2. Enterprise (>$1B)

3. Small Business (<$10M)

GO TO WEBSITE
Founding year

2011

Location

Portland, OR

Employee Strength

10 – 49

Rating4.9/5
Avg, Hourly Rate

$150 – $199 / hr

Min. Project Size

$50,000+

Contact Email

info@manifestoagency.com

Contact Number

503-347-9530

Social network

Our Own Brand believes in delivering creatives that are clever and stand out to make a huge impact on the audience. Their creative work in the field of branding and digital marketing has been highly appreciated by prestigious bodies like Clutch, Vimeo Staff Pick, The Love Awards, Clio Awards, The Drum Network, Digital Agency Network and LIA. their portfolio is an amalgamation of cutting-edge technology, smart and sleek creatives and quality that is on par with the topmost agencies in the country. 

They cater to branding, creative, production, social/digital and web/app development.   They have worked with some of the best brands in the industry and their exemplary work has benefited companies like Johnson and Johnson, Mulberry, GSK, Barklay’s Digital Eagles, CAT, ASOS, Rolling Stones, Red Bull, Toyota, Hackett, Hugo and Volkswagen. 

Service Focus

  • 1. Branding
  • 2. Social Media Marketing
  • 3. Video Production

client portfolio

CAT, Rolling Stones Carnaby Street, Hugo Save, BMG, Sky, PuttOut, Meadows in the Mountains, Hackett, GSK, Johnson’s, Shred-it, TheyMadeThis, Mulberry, Barclays, ASOS, St John’s Hospice, and more

Client Focus

1. Midmarket ($10M – $1B)

2. Enterprise (>$1B)

3. Small Business (<$10M)

GO TO WEBSITE
Founding year

2018

Location

London, United Kingdom

Employee Strength

2 – 9

Rating5.0/5
Avg, Hourly Rate

$150 – $199 / hr

Min. Project Size

$5,000+

Contact Email

hello@ourownbrand.co

Contact Number

02080501921

Social network

The main goal of Time Lapse as an agency is to have a healthy balance of creativity and performance-oriented strategies in such a way that successful design systems are created to support a company’s brand identity. They focus on the two most important things for a brand and that is revamping the image and surpassing the competitors in their respective fields to achieve success/generate revenue. 

They have four pillars to services mainly – Strategy, which takes care of planning, assessments and workshops; Identity, which takes care of messages, visual identity and presentation design; Experience, which takes care of web UI/UX, event marketing and video production and last but not the least, Activation, which takes care of content/ social media, advertising and email marketing. 

Service Focus

  • 1. Web Design
  • 2. Marketing Strategy
  • 3. Advertising

client portfolio

Stanford Research Park, Sequoia Capital, Protera, LinkedIn, Rakuten Viber, Science 37, Bikes Make Life Better, Airbus and more

Client Focus

GO TO WEBSITE
Founding year

2014

Location

San Francisco, CA

Employee Strength

2 – 9

Rating4.8/5
Avg, Hourly Rate

$100 – $149

Min. Project Size

$5,000+

Contact Email

heyo@teamtimelapse.com

Contact Number

(415) 890-0912

Social network

Creativos RD, just like its name suggests, has innate expertise in creating experiences with the help of its smart strategies and design skills. They operate in two languages, Spanish and English. They support their brands from the beginning to the end and of the assignment and beyond that too and their goal is to help the audience understand what the brand stands for and form a bond accordingly. 

Creativos has been awarded a lot of awards by Clutch in different categories and that shows their versatility and uniqueness. They have skilled teams that cater to different categories of services like brand development, graphic design, web design/development, digital marketing, BTL activation and photo/video production. 

Service Focus

  • 1. Digital Strategy
  • 2. Social Media Marketing
  • 3. Advertising

client portfolio

Cloe Time, Powerade, Fresca, Arcacontinental, Color Me Rad, COME, Topo Chico, Zeit and more

Client Focus

GO TO WEBSITE
Founding year

2004

Location

Guadalajara, Mexico

Employee Strength

2 – 9

Rating4.8/5
Avg, Hourly Rate

$100 – $149 / hr

Min. Project Size

$5,000+

Contact Email

contacto@creativosrd.com

Contact Number

+523338094387

Social network

Jacob Tyler has a very bold approach towards developing their designs and creatives. They believe in making a statement that stands out and ‘kicks ass’. Their global clientele and unique assignments set them apart from their predecessors. Jacob Tyler has been in the media industry for the past 21 years and has won more than 100 awards for their out-of-the-box work. 

As an agency, Jacob Tyler caters to different assignments in the field of brand development, traditional print, company/product naming, logo design, digital marketing, analytics, social media, out of home, visual identity, video production, web design,. Market research, user experience and mobile app development. They have served some of the biggest brands from different industries like healthcare, tech, manufacturing, retail, etc. 

Service Focus

  • 1. Advertising
  • 2. Branding
  • 3. Web Design

client portfolio

AT&T, Novartis, Discovery Channel, SONY, TED, Nuvasive, Terranea Resort, Hilton, Four Seasons, Ken Blanchard, American Cancer Society, YMCA, California Coast Credit Union, Miramar Federal Credit Union, Raw Botanics, iTan, SD Italian Film Festival, National Institutes of Health, Health.gov, San Diego Airport, Qualcomm, Wings-n-Things, Platt College, Point Loma Nazarine University, Chili’s Restaurants, Union Bank, Navigate Biopharma, Rubios Coastal Grill, SD Chargers and more

Client Focus

1. Midmarket ($10M – $1B)

2. Small Business (<$10M)

3. Enterprise (>$1B)

GO TO WEBSITE
Founding year

2000

Location

Del Mar, CA

Employee Strength

10-49

Rating4.9/5
Avg, Hourly Rate

$150 – $199 / hr

Min. Project Size

$25,000+

Contact Email

jeff@jacobtyler.com

Contact Number

619-379-0007

Social network

Lift Interactive’s disruptive idea and pioneering branding and marketing strategies help them leverage the right kind of approach for all their brands. They understand that brands can only flourish if their target audience recognizes the unique qualities of the brand and become loyal customers by connecting through digital experiences. They are the masters of branding, web development, app development and marketing and leverage their unique disposition in making these experiences memorable. 

Lift Interactive divides its three categories like web design, user experience, eCommerce, content management, product design, prototyping, business model exploration, MVP and Beta development, engagement platforms, visual identity, company nomenclature, brand communication, print /graphic design, packaging design. Special media marketing, creative conceptualization, copywriting, content strategy, video/photography, blogging and reporting. 

Service Focus

  • 1. UX/UI Design
  • 2. Advertising
  • 3. Branding

client portfolio

USAFActs.org, Tourism Jasper, Amplifier Giving, Business in Vancouver, Strathcona County, Astronauts Wanted, Edmonton Economic Development, City of Edmonton, Mountain Park Lodges, Royal Alexandra Hospital Foundation, Bissell Centre, General Electric, Cargill, Amplifier, Johnson & Johnson, Adobe, ATB Financial, Government of Alberta, Sunrise Soya Foods, Lululemon, Global Aid Network, CKDesign Associates Inc. and more

Client Focus

1. Midmarket ($10M – $1B)

2. Enterprise (>$1B)

GO TO WEBSITE
Founding year

2002

Location

Edmonton, Canada

Employee Strength

10-49

Rating4.8/5
Avg, Hourly Rate

$150 – $199 / hr

Min. Project Size

$25,000+

Contact Email

hello@liftinteractive.com

Contact Number

780.426.1176

Social network

If you visit Anchour’s website, the bold and simple web design and graphics with some smart and lucid content will surely impress you immensely and help you understand the kind of work they cater to. They have imparted their unique design essence in helping different brands from the industry like Apple, Sappi, TaskRabbit, Dirigo, HP, Samsung, Ubisoft, to name a few. 

They believe in weaving beautiful brand stories that help them retain the attention of their target audience and build a loyal relationship of quality and satisfaction. They have tailor-made solutions for brand strategy, design/identity, web development, digital marketing, video/photography and content development. 

Service Focus

  • 1. Branding
  • 2. Advertising
  • 3. Web Design

client portfolio

Apple, Ubisoft, TaskRabbit, Sappi, Bosch, Samsung, Guideline, Outer Aisle, Terrasoul Superfoods, Kate Farms, Baxter Brewing, Lord Jones, Visit Portland, HouseCanary, DCU and more

Client Focus

1. Midmarket ($10M – $1B)

2. Small Business (<$10M)

3. Enterprise (>$1B)

GO TO WEBSITE
Founding year

2013

Location

Lewiston, ME

Employee Strength

10-49

Rating4.9/5
Avg, Hourly Rate

$150 – $199 / hr

Min. Project Size

$25,000+

Contact Email

info@anchour.com

Contact Number

207-210-2001

Social network

Mabbly’s data-drive creativity has led to a lot of beautiful digital experiences and a human connection that is unmatchable. They have worked with companies like Microsoft, Zena, Okamura, City of Chicago, UL, Team RWB, 21st Century Fox, etc. their clients speak highly of their work and when a company like Microsoft gives you excellent reviews, the world knows how credible the expertise is. 

Their goal is to make use of creative geniuses and leveraging their eye for design and creativity into digital experiences that are memorable and retainable. They help businesses with services like brand strategy, growth strategy, culture strategy, digital strategy, channel strategy, market research, branding, web design, product design, eCommerce optimization, UI/UX, video production, organic and paid search, brand campaigns, digital advertising, mobile app development and social media management. 

Service Focus

  • 1. Web Design
  • 2. Digital Strategy
  • 3. Branding

client portfolio

Tolmar, Lil’ Drug Store Products, Edelman, Limitless Coffee & Tea, Microsoft, EY, Zeno Group, Griffith Foods, ShopRunner, Concentrix, Bunker Labs, Legal Files, Azteca Foods, Crane USA, Ameda, National Van Lines, Precision Software, Airsys, ISACA, Berkshire Hathaway Home Services, Plastic Technologies Inc, SPR Consulting, Sage Green Living, Gonnella Baking Company, Symphony PAN, Congoleum, EMSL, Avenue, GG+A, Apollo, Knowledge Services, Ink Factory, Safe Rate, Jenzy, UL, Otus and more

Client Focus

1. Midmarket ($10M – $1B)

2. Small Business (<$10M)

3. Enterprise (>$1B)

GO TO WEBSITE
Founding year

2013

Location

Chicago, IL

Employee Strength

10-49

Rating5.0/5
Avg, Hourly Rate

$150 – $199 / hr

Min. Project Size

$25,000+

Contact Email

hello@mabbly.com

Contact Number

(312) 448-7473

Social network

HMH is a unique advertising and communications agency that helps different brands tap into their uniqueness and gain momentum in the industry. HMH works on three pillars of success and that is Think – insights, planning, guidance; Create – define, concept, produce; Engage – connect, measure and optimize. 

These broad categories include a lot of important services like branding, creatives, communication, business consultation, experience strategy, UX, content and digital strategy, PR, social media, analytics, brand identity, conceptual development, messaging, copywriting, graphic design, video/photography, content strategy/development, campaign development, digital and mobile UI/UX, media buying/auditing, SEO, SEM, trade shows/events and data marketing and analytics. HMH has worked with some of the best companies in the industry and achieved loads of recognition and awards for its prolific work in the digital arena. 

Service Focus

  • 1. Advertising
  • 2. Branding
  • 3. Media Planning & Buying

client portfolio

Client Focus

1. Midmarket ($10M – $1B)

2. Enterprise (>$1B)

GO TO WEBSITE
Founding year

1978

Location

Portland, OR

Employee Strength

10-49

Rating4.9/5
Avg, Hourly Rate

$150 – $199 / hr

Min. Project Size

$50,000+

Contact Email

Contact Number

503-973-9229

Social network

Rule29 is one of the top branding agencies in the country and their exceptional work in creating thriving brand ecosystems has led to a lot of successful integrated and connections and stories. Rule29 is a certified B Corporation agency that caters to different needs of companies and wants to do good work and create a social impact in society. As an agency, Rule29 was founded in 2000 and made a huge name in the business section by leveraging their creativity and data-driven knowledge to push several companies out of oblivion. 

They have a huge set of values that sets them apart and those values are – they always plan for success, they love to create experiences enthusiastically, they have a positive approach towards everything, they work with intention and set goals, they believe in getting smarter by gaining knowledge every day and they care deeply for their brands and the bigger picture of creating a social impact. 

Service Focus

  • 1. Branding
  • 2. Web Design
  • 3. Advertising

client portfolio

Fellowes, Make-A-Wish, Cargill, American Red Cross, Lifewater, Unicef, MDA, Invesco PowerShares, Allstate, McDonalds, Neenah Paper, Team RWB, USG, Quite Revolution, CDK Global, Northwestern Medical, Ace Hardware, Deltran, University Of Nebraska, Union Pacific, Cargill, Morningstar, Kiewit Construction and more

Client Focus

1. Midmarket ($10M – $1B)

2. Small Business (<$10M)

3. Enterprise (>$1B)

GO TO WEBSITE
Founding year

2000

Location

Geneva, IL

Employee Strength

10-49

Rating4.9/5
Avg, Hourly Rate

$150 – $199 / hr

Min. Project Size

$25,000+

Contact Email

Contact Number

630.262.1009

Social network

What is a creative agency?

creative agency

Isn’t it interesting that you have to sell your products and services to customers without getting too sale-sy?

Especially when they don’t like to be sold to… but wish upon entertainment.

And what’s more bothersome is: 

“You only have 8 seconds in your hands to hook and please your customers. Thanks, internet!” [1] :/

As it may sound like those unrealistic Stan Lee superhero movies, there’s a way to eat your cake and have it too… we mean… generate revenue without getting on your customer’s nerves.

We call these superheroes creative agencies.

Creative agencies satisfy the customers’ thirst who’re looking to do business with “perfect companies next door.” 

Be it:

  • • designing a great website,
  • • creating snackable content,
  • • promoting services smartly,
  • • interaction with customers, or
  • • building a brand

…creative agencies sail your boat in every domain of online and offline business.

But what exactly is a creative agency?

“A creative agency is an organization that strategizes, advertises, designs, markets, or does all of the above to help clients turn into brands and stand out in both— competitive physical and digital spheres.”

Some misunderstand creative agency as 

…but each of them has subtle differences.

The fact that user attention is decreasing by 17% every decade; you need all the more reasons to encourage creativity in your business.

What else can creative agencies offer you? Well,

  • • Wanting to optimize marketing efforts? Creative agencies it is!
  • • Longing to see your revenues shot up to the sky? Creative agencies it is!
  • • Looking to widen your audience base? Creative agencies it is!
  • • Hoping someone integrates trends and technology for brand promotion? Creative agencies it is!
  • • Fancying business chances to offer a phenomenal customer experience? Creative agencies it is!
  • • Expecting “Click-and-conversion-worthy” content for users? Creative agencies it is!

Why do creative agencies take so many roles? 

Well, because Creative Companies are the Swiss Army Knives of branding. Our list of top 10 creative agencies has such multi-expertise organizations for your business.

Good creative agencies are like the Swiss Army Knives. Their work withstands the test of times.
– SPINX Digital

What do creative agencies do?

What creative agencies do

Remember! Not all creative agencies are equal.

For example, suppose you want to have a solid content strategy to promote your weight loss program.

Now you have two options from here.

  • Either you hire a creative firm that specializes in content marketing and strategies, or
  • Go for the ones that offer 360-degree solutions, including content and communication services

In this case, sticking to a specialized agency will be a good idea because they have the expertise. 

But you’re likely to want more than content services in the future. That rings the bell for working with a full-scale service creative agency.

So every creative agency processes differently, even though their overall end goal is the same… that is… to

  • promote you subtly
  • get you the sales
  • generate huge revenue

Now, what do they do?

Strategy planning and development

#1: Strategy planning and development

Do you know what the best thing about creative agencies is?

Be it the 

  • top creative agencies in the US or UK,
  • best creative companies in India,
  • or any highly-rated creative firm in the world

…before acting, they create actionable strategies for your business.

Here’s what they strategize:

Advertising strategy 

The creative firm will build strategies to reach and invoke your target audience to buy or use your products or services.

They will apply

  • emotional appeal
  • bandwagon psychology
  • fun and stats
  • weasel words

And many more ad strategies that the best advertising agencies in the world apply.

The difference between the good and the bad ad strategy is the lack of emotional appeal.
– SPINX Digital

Brand Strategy 

Your creative partner will pen down brand development strategies to make a BRAND out of ordinary, unknown business. 

It involves long-term strategic planning to enjoy long-term effective branding goals.

Branding strategy will:

  • give your brand an identity
  • let people relate your brand to themselves
  • help you earn social currency

What reputation is to you, the brand is for your company.
– SPINX Digital

Content Strategy

Your creative agency is also responsible for 

  • planning, 
  • curating, 
  • delivering, 
  • spreading, 
  • governing, and 
  • updating the content. 

You can consider it one of the most critical strategies because 50% of users are hungry for snackable content. [2]

A creative agency without a content strategy is like having plenty of food for thoughts but no teeth to chew.
– SPINX Digital

Marketing Strategy

The creative agency will sometimes take up a marketing agency role for your business and write down strategies to 

  • segment your audience, 
  • reach potential customers, and 
  • convert them into using your services or products

Creative agencies change their roles as chameleons change their colors. The good thing about it is you can go close and hire them.
– SPINX Digital

Social Media Strategy

Your creative marketing agency may also switch roles to social media agency as and when needed to determine how your business uses social media effectively.

They will:

  • strategize how your business uses social media
  • figure out the best social platform where your ideal audience is
  • plan posting calendars
  • identify tools to achieve optimal results on social media

The knowledge of switching from technology to sociology and psychology is social media strategy.
– SPINX Digital

Create all types of content

#2: Create all types of content

You’re not going anywhere without content. 

They help you engage and interact with customers like nothing else.

In fact, 74% of companies felt a massive spike in lead generations both 

  • quality-wise
  • quantity-wise

using content as their interaction tool. [3]

It’s probably the reason why creative agencies rely so much on creating and distributing content to the audience.

Here’s what they’ll make you once you partner with them.

Annual Reports

How do you trust creative agencies if they’re working in the best of your interest?

Plus, there’s no obligation for you to trust them blindly.

It is why top creative firms create in-depth and comprehensive annual reports for you.

You can expect

  • website analytics report
  • their operations and impact
  • customer segmentation report
  • campaign performances
  • resource allotment
  • and many more

Though annual reports are your vision for the future, you can use them to make informed decisions for your customers, like “continuing with the creative agency.”

Other guys read playboy. I read annual reports.
– Warren Buffet

Case Studies

Why would any organization create case studies? Isn’t it boring and useless? 

Well, no! Case studies 

  • convert your services or products into a success story
  • influence at a peer-to-peer level
  • are themselves helpful resources to generate revenue
  • help find brand evangelists

Top creative companies like Spinx Digital create their own case studies and make these studies for their clients.

Let’s say you’re a B2B wholesaler and wanted to flex Christmas sales to your potential client.

Ask your creative agency to make skimmable yet invoking case studies.

Case studies reflect less of data and more of sweat, hard work, and determination.
– SPINX Digital

Blogs and Articles

You need blogs and articles to keep pumping life into your website.

Not because it supplies oxygen, but every month, almost 409 million people go through 20 billion pages. [4]

Best creative companies acknowledge the might of blogging. Hence, they strategize articles for you.

They will:

  • create leading/guide pages
  • use cluster models to write blog pages
  • add SEO-friendly informational or educational content
  • maintain site’s architecture through blogs
  • spread link juices by interlinking blogs to main pages

Write sales content second. Focus on educating your audience first.
– SPINX Digital

Branding content

  • Sales, 
  • revenues, 
  • ROIs, etc.… 

It’s good to have them on your radar.

But you’re also looking to build 

  • relationships with customers
  • loyal users
  • brand defenders
  • authenticity in the market

In fact, 86% of the consumers feel they’re leaning towards authentic brands. [5]

Top creative and branding companies mentioned in our list make branded content for startups and established businesses linked with the brand only.

It’s one of the quick fixes to connect with the consumers.

You build customer relationships to build authenticity. Sales follow automatically.
– SPINX Digital

Copywriting

“Excuse me; I have two watches. May I show it to you?” 

60% compliance.

“Excuse me; I have two watches. May I show it to you because I don’t need the second one?”

93% compliance.

“Excuse me; I have two watches. May I show it to you because I need money?” 

94% compliance.

Do you see? 

Adding the word “because” to your call to action can shoot up compliance by 34%. [6]

Your creative partner values copywriting as one of the essential roles for

  • creating compelling copies
  • producing engaging texts
  • writing clear texts
  • adding emotional appeal

Their work is far from over… because their duties also include

  • researching hot keywords
  • proofreading and editing content
  • writing authentic, accurate, and trustable content

The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.
– Mark Twain

Copyediting

Good creative agencies have copywriters… Great creative agencies have copywriters and copyeditors.

Copyeditors focus on the technical qualities of the content and ensure your website has the most polished and concise content.

And since only 8 in 10 people will read your headline, you need copyeditors to pull the best quality of your content. [7]

Have a look at this neatly designed and quality-written SEO company article to understand what we say. 

Every time you make a typo, the errorists win.
– Fred Baube

Content planning and publishing

We always look at the empty glass; call us pessimists!

Take a look at this— though 42% of the companies know how to execute content marketing, we can’t ignore the bigger picture that 58% don’t know it. [8]

And they make mistakes at the first step itself, i.e., content planning.

Creative agencies should stop you from making these mistakes and create a structure to execute content plans.

Let’s say you wanted to develop authority on your Instagram page.

  • When do you post?
  • How frequently should you post?
  • Who engages with the audience?
  • Do you need to segment the social media audience?
  • What kind of content is relevant for your target group?
  • Should you reach out to influencers?

These petty questions are nothing but workflows and processes.

Creative marketing agencies plan and publish based on analytics rather than guesswork.

Robots don’t plan and create quality and relevant content. You need creative humans.
– SPINX Digital

Data Visualization

Let’s get back to our Christmas example.

Suppose you wanted to convey to your customers that buying Christmas gifts on Black Friday sales is cheaper than having them on Christmas week itself.

You have many ways to tell this.

But one fast way is data visualization.

It is where you pick a large set of data and metrics and mold them into meaningful but simple to comprehend 

  • charts, 
  • graphs, 
  • histograms, and 
  • other visuals. 

Since creative agencies have access to all these numbers, curating data into the story-telling format is easier.

Our guide page lists are well-known creative agencies that remove noise from data and highlight essential stats.

Visualization gives you answers to questions you didn’t know you had.
– Ben Schneiderman

E-books

Customers want to interact with companies who know the ins and outs of their niche.

Let’s say you sell hundreds of ready-to-assemble furniture in your e-store.

If you’ve new visitors, they might not even pass through the first few folds.

But you want to give them the reasons to keep coming to you. So blitz their emails with e-books and educational information. Or promise them to give the best deal hidden in an eBook at exit-pop-up. 

Show them what you sell and why having business with you will help them.

Creative agencies help you with all of it and much more like

  • using eBooks as a long-term investment for you
  • getting hands to email handles
  • increasing website traffic
  • repurposing content into e-books
  • projecting you as an industry expert
  • building expertise and credibility
  • creating the right network 

E-books book customers for the future.
– SPINX Digital

Explainer Videos

So video content is 1200% more engaging and successful in passing the message across. [9]

Sums up why you need to partner with a creative agency that knows how to create explainer videos for consumers.

Here’s what informative videos from the creative company can do for you:

  • push customers through the sales funnel 
  • make the buying decision easier for customers [10]
  • increase user understanding of the products or services [11]

Customers engage and interact more with videos than with their peers.
– SPINX Digital

Graphic Design

You might find it strange, but graphic design is also a type of content, in fact, one of the most engaging content. 

Let’s say you sell a variety of headphones on your website.

And, of course, on other giants such as Amazon or eBay.

How do you make your brand stand out among the intense competition?

  • Maybe have different packaging? 
  • Or catchy banners… 
  • Or ads that are visual treats to the eyes… 
  • Or maybe all?

Well, the professionals in creative agencies create visual content to make your brand identifiable and communicate messages.

Leave visual hierarchy and page layout headaches to the creative design agency.

Visual art and writing don’t exist on an aesthetic hierarchy that positions one above the other because each is capable of things the other can’t do at all.
– William S Burroughs

Infographics

If you serve authentic noodles with a fork, the chances are high that people with a vast appetite won’t eat them.

Similarly, your customers have an appetite for content.

But are you serving them in a way they could gulp down their throats easily? 

Well, Infographic is one such way to pass digestible information to your customers without having them go through long posts and videos.

The good news is— your creative partner knows how people spend 30% faster with visuals than texts. [12]

So if you hire them, expect:

  • attractive and eye-catchy information for your customers
  • extremely shareable content for brand mentions
  • less use of space more wisely and in a promotional way
  • increase in engagement and entertainment for customers

Infographic dwindles 30 pages discourse in one graphic.
– SPINX Digital

Animated Video

Mickey Mouse and Henry Fonda debuted almost in the same period. Who remembers Fonda?

Probably, the reason why creative agencies would suggest having animated videos for brand promotion.

Brands use animated videos to

  • reach out to the users on a personal level
  • exhibit brand personality and perspective more distinctly

They get stuck in your head.

Instead, 59% of marketers use animated videos to send their messages across multi-channels. [13]

Of course, not all creative agencies have the same workflow. Some might even reject the idea… but you can always give your input as no one knows your business more than you.

Even the serious industries such as finance use animated videos to send the message across. Guess everyone has a kid in them.
– SPINX Digital

Motion Graphics

If your creative agency knows things on video explainers and animated videos, motion graphics is supposed to be a left-hand job for them.

Simply put, motion graphics are nothing but designs in motion.

Creative agency

  • make moving, workable graphics for several media platforms
  • create artwork
  • give visual effects to pump life in the dead content

With every moving graphic, you move a step closer to your customers.
– SPINX Digital

Presentations

Let’s say you wanted to pitch a new client to wholesale your Christmas products.

You know how clients are… they don’t have boatloads of time in the world.

So creative agencies make skimmable presentations to 

  • demonstrate your idea,
  • build your goodwill,
  • persuade your customers.

Creative agencies use the optimal balance of texts and graphics to make presentations look professional and compelling.

A brand is everything but selling goods and services.
– SPINX Digital

White Papers

Like you need branding companies for startups— you also need creative companies for B2B startups.

One of the painful reasons to have these agencies covered your startup is the white paper.

The white paper is going to be the Bible for your company or non-profit organization.

We’ll tell you why! 72% of B2B buyers use white paper to make any purchasing decision. [14]

So creative agencies highlight the

  • features of your products
  • benefits of your services
  • your modus operandi
  • offers you plan to offer

It’s a Bible because you’d want to work according to the plan mentioned in the paper… It makes you credible in the market and develops your brand.

White paper is like a testament. It tells about modus operandi, brand beliefs, and functionality.
– SPINX Digital

Microcontent

Reels. Tiktok. Snap stories.

You’ll find brands sharing 10 to 30 seconds of posts on all the available features on social media.

You know how social media is… 

It’s a micro-content platform par excellence.

What’s fascinating is that almost 3/4th of marketers believe social media micro-content is quite effective in accomplishing business goals. [15]

So hiring creative agencies and expecting micro-content from them is a fact now.

They will make

  • custom photos & illustrations to pass on tips and facts
  • funny gifs
  • memes
  • shareable videos and text copies
  • click-worthy stats

Micro-contents are the nano-particles of the online world. Small, but super-effective.
– SPINX Digital

Photography

Let’s say you’re a biohacker… 

Do you think writing skyscraper content can get you desired views and sales?

No! In fact, studies say articles without images get an average of 94% fewer views than articles with images. [16]

Less views = less conversion = less sales = goodbye efforts!

It is where creative agencies get photography done for you.

They work with professional photographers to design professional images and add in the content.

Image creates your brand image.
– SPINX Digital

Web Design and Development

Look! We believe whatever consumers see on the website is content.

Web design and web development are nothing but navigational content… that guides users through the website.

If needed, the creative agency will audit your existing web design and tweak a bit of left and right to polish it.

But if you don’t have one— they might even come up as web designing and development companies.

Now you can get your website built by any web developer in the city…

But top creative agencies

  • add imaginative solutions to your website
  • expand their creative limits to increase engagement
  • ease off-web navigation with simple designing
  • measure their designing efforts with designing metrics

It brings us to the following services.

Web design is a painting that never finishes.
– SPINX Digital

Measurement and analysis

#3: Measurement and analysis

It’s only a matter of time your creative agencies flip from being Leonardo Da Vinci to Ramanujan. 

Their transition from being creative heads to number geeks is ultra-smooth.

Whether 

  • strategies for your business have paid off results… or 
  • they need to improvise their plans

…creative agencies keep a close eye on numbers.

Let’s say your creative agency launched a Christmas campaign. How do you measure if things are moving with the plan?

Well, you need stats… data… & loads of information on customer behavior to make any strategic changes.

So, top digital creative agencies use KPIs to track your web performances.

They will give you data on three KPIs:

  1. Customer KPIs
  2. Financial KPIs
  3. Project KPIs

KPI #1: Customer KPIs

Customer KPI gives information on how customers interact with your website. 

Here are some of the signals:

  • customer churn rate
  • customer acquisition cost
  • upsell rate
  • conversion rate
  • dwell time
  • bounce rate
  • web traffic

If you don’t measure it. You won’t make it to the top.
– SPINX Digital

KPI #2: Financial KPIs

Financial KPIs tell if your spending is making any sense. Here are some signals:

  • ROI
  • gross profit margin

The number of customers you serve is your bank balance.
– SPINX Digital

KPI #3: Project KPIs

Project KPIs indicate if creative agencies have stood by the estimates they gave.

Take a look at some of the project KPI signals:

  • utilization rate
  • estimated and actual project time
  • estimated and actual project cost
Communication services

#4: Communication services

If Victoria Secret repeated “a body for everybody” in a loop, they would have hardly gotten their message delivered across their user base.

But they chose to deliver 

  • relatable, and 
  • resonating

…messages to their target audience.

Because a successful creative campaign is a lot more than repeating the catchy brand slogan

Best creative companies realize how important communication is to

  • build relationships with the relevant target audience
  • maximize brand exposure among target customers

It brings us to their next service— communication services.

Media Buying

Let’s say you wanted to laser-target Christmas caps to your audience in November.

With so many uncertainties involved in 

  • SEO
  • social media marketing 

…you can’t rely on them solely.

By the time you wait for them to pick results, the chances are high that Christmas will be done and dusted.

So you switch to paid marketing efforts like media buying.

What organic creative campaigns like SEO and social media posts don’t do for you, paid marketing efforts as media buying do for you.

Creative agencies are experts in media buying.

They have clear goals in sight. 

To

  • identify relevant ad spaces on the relevant channel
  • purchase those ad spaces
  • laser target your message to the relevant audience
  • sell your goods or services in less time
  • invest less and get high ROIs for your business

Every media has a price. You should know when to buy.
– SPINX Digital

Paid Placement

So instead of gambling around SEO for 4-6 months— you can have your business ranked at the top of the search engine.

How? PPC or paid placement.

Creative agencies use PPC strategies to guarantee you a place in search engines.

The more you play, the better you rank.

But yeah, your creative agencies can’t just go about paying the search engine and rank your business. It’s not that simple.

They also have to create

  • relevant landing pages… 
  • relevant copies… 

Because PPC has competition too

Again, your creative hire is responsible for generating the quality score for the page. [17]

The company will also 

  • gain you immediate results
  • increase overall web traffic
  • target real-time customers
  • see you through algorithm changes
  • write compelling copies for high CTR

Good Job! You’ve found us!
– SPINX Digital

Sponsored Content

Let’s retake our Christmas example.

This time you’re selling Christmas bells, but you don’t have an audience base.

So you reach out to a publisher who already has a ready audience base for you.

All you have to do is— market your goods or services on their page or ad space.

Creative agencies master these types of promotional advertisements.

They 

  • identify relevant influencers, brands, and publishers in your niche
  • pitch & close the sponsor deals

In case you didn’t know, your creative agency won’t create and share the sponsored content.

The brand or publisher will create, share, and promote your business in their spaces.

Let experts promote you… at their place, on their time.
– SPINX Digital

Influencer Marketing

Like sponsored content— influencer marketing is 

  • reaching out to the influencers 
  • getting your products placed on their social media pages

You know how it is with influencers.

They quickly build trust… People on social media already love them.

Probably the reason why global spending on influencer marketing has reached 5 to 10 billion dollars. [18]

You may think it’s a DIY act.

But hiring a creative agency for influencer marketing has its benefits. 

  • They’re experienced in dealing with high-profile celebrities.
  • They will do the homework before reaching out to the relevant influencer.

They will also:

  • learn everything about the influencer before pitching
  • appreciate their work in reality before connecting
  • highlight what you have to offer for their efforts

In short, top creative firms know ways to pitch and deal with influencers.

People buy from faces. Give them the best one!
– SPINX Digital

PR

So if you’re selling Christmas items to the audience, you might want to project yourself as a Jesus lover.

Otherwise, the roads are rugged for you. 

The strategy is nothing but building a public relation with the audience you wish to influence.

You want to

  • build bridges of understanding, 
  • establish goodwill, &
  • increase awareness among you and the target audience

And it makes sense because the global PR market is supposed to grow by 10.2% in 2021. [19]

Now creative agencies mentioned in our list can also switch roles as top PR and ad agencies to develop and maintain a favorable image among your audience.

Everything you do or say is public relations.
– Unknown

What are the benefits of working with creative agencies?

benefits of a creative agency

You could have gone with any ordinary digital marketing agency for your brand… but what makes creative agencies more of a beneficial fit?

Well, you’d like to see it yourself.

Check out these benefits of working with creative agencies.

#1: helps you see beyond the tunnel

#1: helps you see beyond the tunnel

Your eyes can go blurry, and your sense of comprehension may go down when you find yourself too immersed in the brand for weeks or months.

We call it the tunnel vision phenomenon. And it’s pretty real! [20]

Involving yourself radically in your brand can 

  • limit your perception abilities 
  • confine you in a limited thinking space 

You need a third eye to help you see the bigger picture.

Creative agencies are those eye-openers who can 

  • • offer a fresh perspective to the stale ideas
  • • improve inefficient strategies
  • • help achieve business goals faster
  • • market research and make data-based branding decisions on your behalf

And since online business is a thing of creativity, let these agencies share your thinking load.

Tell about tunnel vision to the creative agency. They’ll point their telescopes at you.
– SPINX Digital

#2: gets you the best results from experts

#2: gets you the best results from experts

Let’s roll back to our Christmas example. 

Suppose you wanted to craft and execute creative strategies for the upcoming season.

But because you’re a small business and can’t afford your creative team, do you let go of your sales opportunities? NO!

So you consult creative experts who 

  • • craft strategies for you
  • • execute plans for better growth

You may also feel tempted to work with freelancers. But the creative agencies have a pool of talented specialists who have worked on similar projects.

We’ll cover these creative agency experts later in the section.

But they’re hell experienced

  • • following best industry practices
  • • improving customer experience
  • • creating meaningful & relevant content
  • • generating most of the existing content

And needless to say, you would like to work with creative agencies with several work accolades under their caps.

Check their case studies. See what their portfolio looks like!

Leave your brand to experts to live your brand expectations.
– SPINX Digital

#3: works according to the industry knowledge

#3: works according to the industry knowledge

It’s one thing to know your brand and another to know the marketplace. 

The marketplace is vast and volatile… the trends are constantly evolving… and your competitors? They’re street smart! How do you catch up with so much happening around you?

Again, creative agency it is!

Let them be your think tanks… while you focus on other core issues.

Creative ad agencies

  • • have access to the latest business practices
  • • know what works the best for your business
  • • understand relevant strategies for different niche
  • • also, understand what strategies goof up the plans

Plus, they’ve worked with a variety of clients, which also include some as yours. 

So you want their creative yet tried and tested marketing insights instead of getting yourself experimented with like a guinea pig.

You’re a guinea pig for inexperienced creative companies.
– SPINX Digital

#4: gives you access to the creator networks

#4: gives you access to the creator networks

As we said, creative agencies do more work than designing your logo or writing a brand slogan.

What if you wanted an ad film for Christmas caps… or if you wanted to update the eCommerce Christmas catalog with photoshoots?

You don’t have

  • • bandwidth
  • • knowledge
  • • resources 

…to get things done for you.

On the other hand, creative agencies have a massive network of experts, apart from their in-house team members.

If a creative agency doesn’t have the necessary skill sets to do it for you, they team up with established experts to sail you through.

Think of it this way: a creative agency’s connection is your connection. Theory of transitivity? Eh. :/

Partnering with a creative agency scales up your network.
– SPINX Digital

#5: gets things done rapidly

#5: gets things done rapidly

We call creative agencies octopus. Why?

One firm = many hands!

What are you looking for?

  • • Video production for the next launch?
  • • Copywriter for paid marketing?
  • • SEO tools to rank on Google?

You call it out and the creative agencies have the needed resources and facilities in place to handle your project.

And if you’re new to content marketing, content can become a brutal nut crack because they need several optimizing and tracking tools.

But your creative agency is a reservoir of tools and facilities that deliver quick and efficient results.

Think of them as your navigation guide… they protect you from 

  • • the industrial pitfalls
  • • marketing roadblocks
  • • campaign mistakes

…even before you have started.

The creative industry doesn’t demand quantity or quality. It demands quantity and quality.
– SPINX Digital

#6: expands your internal team

#6: expands your internal team

You don’t want to see your creative agency as a separate team… because they aren’t.

But at the same time, your creative agency doesn’t want to think of your team as an alien team… because, again… you aren’t!

A top creative agency 

  • • values integrating with your business culture
  • • creates a symbiotic relationship with your team members
  • • treats your business goals as theirs
  • • works with the same enthusiasm and energy as your team
  • • behaves as team players whenever needed

At the same time, it’s also your responsibility to give the creative ad company optimal freedom to get results in your favor. Encourage inclusivity from both ends.

If you want a team of smart, creative people to do extraordinary things, don’t put them in a drab, ordinary space.
– Tom Kelly

#7: becomes your scapegoat

#7: becomes your scapegoat

Let’s say your Christmas campaign failed miserably. (okay, just a hypothesis… don’t get on us for this)

Whom do you blame? Of course, yourself if you didn’t hire a creative agency for such an arduous task.

Do you see the benefit here? 

When you work with professional agencies, you can have your blames gilded onto them though it may sound a bit harsh. 😀

Look!

Best creative agencies

  • • ensure everything in their might to prevent campaign failure
  • • try to fix problems during the campaigns
  • • act quickly to avoid further problems

And if things go wrong despite that, you’re free to shrug off the blame and place it on their shoulders.

Genuine agencies will take accountability for their failures and compensate in some way or another.

Good creative agencies own up to failure responsibilities as much as marketing their success.
– SPINX Digital

#8: creates quality content

#8: creates quality content

Speed is fine… we already covered how creative agencies produce volume content in a short period.

But would any of that make sense if they traded off quality and consistency? We guess not!

But great creative agencies don’t compromise quality at a high production rate.

Their quality content 

  • • is always supported by data
  • • completes marketing goals
  • • is a search engine and social media-friendly
  • • has a fantastic click-through rate
  • • has engaging elements
  • • excels well on all the channels

Quality content might make them fight with you on ideas or disagreeing with your culture. But bear with those agencies— trust us— they know their things amazingly.

Relevant content is more important than quality content.
– SPINX Digital

What are the different types of creative agencies?

types of creative agencies

The creative agency vs. digital agency is the Messi-Ronaldo debate of marketing.

Shall fascinate you because they have subtle yet noticeable differences between each other.

But the real confusion starts when we throw in other types of creative agencies like:

  • • advertising agencies
  • • media agencies
  • • design agencies
  • • interactive agencies
  • • consulting agencies

And if you’re new in the industry and looking to hire an agency, you must know what agency stands for what work and values.

So let’s find it out.

#1: Digital agencies

#1: Digital agencies

“A digital agency is an organization that meets the demand of marketing in the digital era. Digital agencies use modern technology stack to develop and design digital platforms.”

Roles of digital agencies

  • • design your website
  • • optimize your website
  • • curate and optimize web content
  • • develop digital apps
  • • market you on search engines
  • • put your brand across social media

market you on mobile devices

#2: Advertising agencies

#2: Advertising agencies

“An advertising agency or ad agency is a firm that offers advertising services to businesses to spread awareness and promote goods and services in the market.”

Top ad agencies communicate advertising messages to the laser targeted audience and apply strategic approaches to max out the benefits. They can be both online or offline.

Roles of advertising agencies

  • • picking the right ad media
  • • evolving as strategic partners
  • • advertising analytic specialists
  • • specializing client development
  • • generating leads and revenues 
  • • placing ads on the relevant ad space
  • • reporting to the clients
  • • creating advertises
#3: Media agencies

#3: Media agencies

“A media agency is a creative media firm that maximizes the benefits of marketing and advertising campaigns through strategic media planning and customer behavior. Media agencies help brands build authority and present positive pictures to the audience.”

Top media agencies determine the most optimal and effective advertising channel to expand the reach.

Roles of media agencies

  • • ensure marketing messages appeal to customers
  • • make sure media ads appear at relevant places
  • • see that all the media ads appear at the right time
  • • ensure advertisers pay less price for best results
  • • offer creative direction to the media team
  • • manage performances of the creative media team
#4: Design agencies

#4: Design agencies

 

A creative design agency or simply design agency is an organization that focuses on how the brand, products, and services feel and look to the audience. These specialized agencies lure and entice clients with aesthetically pleasing client offerings against their competitors.”

Best design agencies give visual meaning to businesses with logos, slogans, business cards, packaging, etc.

Roles of design agencies

  • • create a memorable brand identity among the audience
  • • develop attractive marketing material for the customers
  • • choose brand theme and color
#5: Interactive agencies

#5: Interactive agencies

“An interactive agency is an organization of creative and talented professionals motivated to create meaningful and engaging online content. Interactive agencies behave almost the same as digital agencies, except they have more specific roles like focusing on building interactive content.”

Roles of interactive agency

  • • creating an effective display campaign
  • • retargeting consumers for having the “second look.”
  • • defining and executing email marketing strategies
  • • testing and optimizing conversion rate
  • • managing online reputation
#6: Consulting agencies

#6: Consulting agencies

“As the name suggests, consulting agencies specialize in monitoring and auditing brand’s performance and finding the rights and wrongs of the current strategies. They use data to make sure-shot marketing decisions.”

These creative, specialized agencies also give information on new profitable markets, ways to penetrate the market, methods to launch digital spaces, and campaign improvement fixes.

Roles of consulting agencies

  • • understanding client’s requirements
  • • understanding market’s requirements
  • • uniting clients and markets at the common juncture
  • • thinking strategically
  • • mastering the marketing channels
  • • blending the right technology
  • • managing expectations

Who’ll work with you from the creative agency?

Who works in a creative agency

Nice! Do you see? Differences were simple. Weren’t they?

Now that you know the subtleties of creative firms let’s find out who your creative partners will be… 

Who’re these creative people claiming to 

  • boost your traffic by Nx, 
  • conversion by Mx, and 
  • ROI by Ox? 

We tell you… the creative agency hierarchy is very complex, and they have several roles and responsibilities to fulfill.

But they hire creative experts to work on brand strategy and all the roles synergistically.

It’s crucial you know all these experts before the project begins.

#1: Creative Director

#1: Creative Director

So the creative director is going to lead the team you’ll work with. They’re street smart, creative decision-makers. In easy words, they’re the big-picture think tanks for your project.

What does a creative director do for a brand

Creative director will

  • • encourage its creative team to work in your best interest
  • • create a positive working environment and motivates its team to gel with your team
  • • develop and oversee your projects early in the stage
  • • bring creative and viable ideas and concepts for your project
  • • participate in all the meetings & brainstorms ideas with you
  • • explain design process execution of your project at all the levels
  • • ensure the designs and content resonate with your brand image
  • • strategize with internal and external partners to push the work process
  • • create ideas within industry’s best practices
  • • act as a linchpin between creative and individual clients

make a course correction in the process as and when needed

#2: Art Director

#2: Art Director

If the creative director is the head of your project, the art director is the limb. They execute the project details and ensure the concept and aesthetics come out into reality.

What does an art director do for a brand

Art director will

  • • identify the list of artistic elements to use for the project
  • • review and approve marketing and sales copy and content
  • • see if designing, photography, and videography match your brand value
  • • create budgets and timelines for your understanding
  • • ensure all your online and offline marketing channels have consistent designs
  • • lead copywriters and creative designers to get the best output
  • • create things with your brand guidelines
  • • make sure you have the responsible content team for relevant content creation
  • • train, monitor, and review creative teams’ work
  • • mix-match creative and marketing strategies with the marketing team
#3: Brand/content strategists

#3: Brand/content strategists

If someone sees your business as you see, it’s a brand strategist. Think of them as the ones who define your brand’s tone and element. The brand strategist gets into the little details of your products and target audience and creates the customer experience the audience deserves.

What do brand and content strategists do for a brand

The brand strategist will

  • • research current and future market trends for your niche project
  • • analyze market research, surveys, feedback, etc. to come up with the creative marketing plan
  • • suggest brand names for your products and services
  • • rebrand your existing portfolio
  • • research the most relevant audience for your business
  • • think of the certain benefit to selling associated with your brand
  • • segment customers and create an ideal buyer’s persona 
  • • measure brand status every year or two and determine ways to improve
  • • create creative materials and brand architecture like the brand message, logo, taglines
  • • build an emotional connection with your audience through story-telling 
  • • ensure brand’s message and tone are consistent 
  • • push consistent writing materials for marketing
  • • gap analyze strengths and weaknesses of competitors and work around the data
#4: Account directors/manager

#4: Account directors/manager

When you’re spending so much on a creative agency, how do you know if there’s growth and profitability? It is where account directors come into play. The account director leads the client account and ensures your cash register is ringing and business is touching new skies.

What does an account director do for a brand

The account director will

  • • try to give you the best service
  • • lead your marketing and advertising strategies
  • • connect with you at a senior level daily
  • • check your growth rate and strategize ways to expand your business
  • • help complete your project within your budget
  • • push creative agency strategically into making you more profitable
#5: Writers and editors

#5: Writers and editors

So creative writers, copywriters, and editors will work with you to make creative and effective ads. Their job is to engross and appeal to your target audience with compelling copies and stories.

What does a writer do for a brand

A writer will

  • • research and write content for digital media
  • • write creative yet search engine and social media-friendly content
  • • sell your services and product’s benefits smartly rather than focusing on features
  • • develop engaging and compelling write-ups to invoke emotions
  • • create mental imagery among readers to push them in the sales funnel
  • • write scripts for videos, podcasts, and infographics
  • • nail product description
  • • make frequent tweaks to their old write-ups for better conversion
  • • work with the editor to fine-tune the content
#6: Videographers

#6: Videographers

A videographer is an “eye” of your project. Because what they see is what no one sees. The videographer records small-scale videos like short stories, product explanations, training videos, commercials, etc., and creates tangible images of your brand among the targeted users.

What does a videographer do for a brand

A videographer will

  • • film commercials, education materials, short ads, etc. to promote and establish brand authority
  • • work with the photographer to give your brand a visual presence on different digital media
  • • edit video material and make them resonate with your brand image
  • • shoot creative videos to engage and appeal to your audience
#7: Web designers and developers

#7: Web designers and developers

Web designers are the fashion designers of your website. They plan and code “web attires” for the web pages. Web designers and developers combine graphics and content with the web layout to create your web property.

What does a web designer do for a brand

The web designer will

  • • create your website schema if you don’t have already
  • • redesign your existing website if needed
  • • use creativity and imagination to make your website more interactive
  • • design platform independent website for your business
#8: Graphic designers

#8: Graphic designers

What writers are to text, graphic designers are to graphics. Graphic designers communicate captivating brand messages through visual concepts. They work with creative heads to develop brochures, reports, infographics, magazines, and advertisements for your brand.

What does a graphic designer do for a brand

The graphic designer will

  • • share visual strategies with you to engage with the audience
  • • determine top ways to send their visual message across your target
  • • select font, color pallets, typography, etc. that go with your brand image
  • • use the latest designing trends to engage your audience
  • • visually appeal to your customers at each stage of the business cycle
  • • review their performances and tweak their designs if needed
#9: Content distribution specialists

#9: Content distribution specialists

Content distributors are like the blood vessels in your creative team. They decide web properties to promote content to the online audience. Content distribution specialist also ensures brand content is promoted on multiple formats on multiple channels.

What does a content distribution specialist do for a brand

The content distributor will

  • • ensure delivery milestones for your brand content
  • • manage content delivery in different languages and qualities depending on the audience
  • • make sure your customers live an incredible experience

How much do creative agencies charge for their services?

As you know… the only thing standing between you and hiring a creative agency is the pricing structure.

Creative agency’s rate card in 2021 is not too complex to understand. But you should know they’re volatile as multiple factors affect them. 

Let’s first see what can affect your charges… 

Factors that affect the cost of creative agencies services

  • project’s enormity
  • project’s complexity
  • nature of business
  • the stature of the company
  • the project deadline
  • time and effort required
  • the number of services you need
  • the quality of the agency you hire

Creative agency pricing structure

Not all creative agencies are the same. Some will charge you hourly, while others will charge you weekly or monthly. 

Some firms might even charge based on their performances.

But don’t get yourself stuck in too much confusion… you can always upgrade or degrade your plan.

Hourly-pricing 

The creative agency will charge for every hour they put in. Don’t worry; they won’t sneak in additional hours because you can track their working hours.

Average cost: $50 to $250.

Performance-based pricing

If your creative agency is charging on their performance, grab the opportunity because a very few of them have complete faith in their working process and promise results. 

And the best part is— you have nothing to lose here.

You simply issue the invoice if your creative company tickmarks your expectations.

What they might promise:

  • building brand authority
  • ranking your website for more keywords
  • Getting higher web traffic

Create a note.

  • See if they check-marked all the boxes. 
  • Pay them accordingly.

Project-based lump sum pricing

It’s not easy to determine the number of hours creative agencies have worked for you. Easy is the wrong word. We would rather say it’s inconvenient!

Plus, you can’t really know if they need X number of hours to complete the project. 

Don’t get us wrong, some delay the projects deliberately to make more. Uhh! Trading off how delivering slow projects can affect them more in the long run.

Anyway, agreeing with a fixed price can sweep away your headache.

In this case, you can fix prices for the services you need. You can expect to pay:

CREATIVE SERVICES
For creative services
ServicesPriceDescription
Graphic designCustomized pricingDepends on your requirements
Billboard design175 to 350 dollarsBillboards and mega boards up to 8 m
Brochure design120 to 330 dollars4 to 8 pages brochures
Invitation design60 to 110 dollars2 to 4 pages invitations
Flyer design105 to 175 dollarsA5-A6 sizes
Logo design105 to 175 dollarsSimple design for web
Logo design +250 to 500 dollarsA little complex design
Logo design ++1000 to 2500 dollarsHighly complex designs
Magazine ads175 to 350 dollarsAds of 1/4 – 1/2 and 1 page
Packaging300 to 350 dollarsMedium complex package designs
Packaging +400 to 1800 dollarsHigh complex designs
Photo retouch25 to 125 dollarsLow to high complex touches
E-commerce photography70 to 117 dollarsPer shot
Advertising photography1800 to 3000 dollarsAdvertising photography + license
WEB SERVICES
For web services
ServicesPriceDescription
Landing pages300 dollarsSmall websites with 5 pages
e-Store550 dollarsE-store with limited items (30-40)
Website700 dollars6 to 10 web pages
e-Store900 dollarsE-store with limited items (50-80)
Website1500 dollars11 to 16 web pages
e-Store1800 dollarsE-store with limited items (150 +) and medium functionalities
Complex coding2500 to 6000 dollarsFor the most complex websites
Administrative work100 to 300 dollar per monthFacebook, Instagram maintenance, new content
Advanced SEO1000 to 7000 dollarsMin work of 4 to 6 months
SOCIAL MEDIA SERVICES
For social media services
ServicesPriceDescription
Social media300 to 600 dollars per monthStandard Practices social media advertising plan
Social media AI450 to 1200 dollars per monthAI-powered social media & advertising plan
ONLINE ADVERTISING SERVICES
For online advertising services
ServicesPriceDescription
Complex reach450 to 900 dollarsReach particular clients | Minimum 3 months
Premium reach4500 dollarsAds in leading websites (at least 10-15)
Standard reach400 to 2500 dollarsAds in leading websites (at least 10-15)
Email marketing300 to 3000 dollarsReach 5K – 200K predefined audiences
Web banners 5X160 dollars to 250 dollarsComplete set of non-animated web banners
Web banners 5X+300 to 400 dollarsComplete set of animated web banners
Copywriting60 to 650 dollarsSEO or SALE copy
VIDEO PRODUCTION SERVICES
For Video production services
ServicesPriceDescription
Branded presentation225 to 700 dollarsPresentation for YouTube and Facebook
Explanatory animation800 to 2500 dollarsCustomized and beautifully animated
Video shooting1700 to 6000 dollarsLittle to high complex videos
DISTRIBUTION NETWORK SERVICES
For distribution network services
ServicesPriceDescription
Television900 to 6000 dollarsAd on the most powerful ADN
Radio180 to 1250 dollarsEfficient network, budget-friendly, and fetches wonderful results
Cinema750 to 2500 dollarsPromote the video clips in a fashion that television does not permit
Press300 to 3500 dollarsPress promotion in top print media as newspapers and magazines
Megaboards700 to 3500 dollarsEasily attract the attention of the people, after they leave home
Metro stations550 to 1000 dollars180,000 unique passengers per day, or 2,520,000 contacts for 2 weeks

Phew! That was big! But now you know how much money you need to pull out of your pocket for each service. Determine the scope of your project and calculate your budget.

Our tip: If you’re a small project… You can go with an hourly fee as well. The upside is you don’t have to get into mathematical hassles.

How do you know if you need a creative agency now?

Sometimes, you want creative people for business. But you don’t realize if it’s the right time to team up with them.

Also, just because we’re writing this guide… doesn’t mean we want you to hire a creative agency.

You may very well not need it at the moment. Or you may need it? Who knows?

Well, don’t worry! We can crack this quickly. Answer these questions to yourself:

  1. • Do you feel hiring a creative agency team is nothing but a burden for you?
  2. • Is winning your main focus rather than the process you follow?
  3. • Do you want an unbiased creative perspective for your brand?
  4. • Do you wish upon outstanding results at low cost and a bit of guaranteed success?
  5. • Are you looking for free publicity?
  6. • What’s the status of resources?
  7. • Do you have enough bandwidth?

If you can answer these, you can decide if creative agencies are the need of hours for your business. If you want 

  • • Less burden hiring and managing a creative team… you need the agency right away!
  • • To reach end goals quickly without putting too much energy into creative marketing… It’s about time you knock on creative agencies’ doors!
  • • A fresh perspective on your stale ideas… creative agencies can play the third eye for you!
  • • Soft success even before the creative campaign has gone live… let creative companies take over your headache!
  • • Free publicity, backlinks, and authority… have your creative agency thump their chest. They will market you for their creativity!
  • • To avoid the painstaking of collecting marketing resources… creative agencies can just come out handy with all the tools at their disposal!
  • • To create and deliver consistent and quality content because your team is too caught in other issues… have faith in the creative agency!

You also don’t need a creative agency if you have a solid in-house team and have a proven track record of delivering results for you.

How to choose a good creative agency?

guide to choosing a creative agency

We have seen different businesses working with many agencies… only to have undesirable results.

The point is— you may have worked with 10s of agencies, but there’s no guarantee you’ll reach your goals. And if you’re lucky, sometimes, one agency gets you everything that the other tens couldn’t get.

With over a decade of experience… We feel we know what can affect your agency selection process. But we wouldn’t let you travel that road alone.

So this is how you filter an excellent creative agency for your brand. (We’re okay with the fact if it’s not us).

#1: Please!! Know your goals

#1: Please!! Know your goals

No. We’re not asking you to create ideas yourself. That’s the reason why you’re choosing them in the first place. 

But we want you to know what you’re expecting from them. What your goals are. You can’t go clueless to them! Of course, they will guide your strategy if you don’t have a solid plan. But complete your homework first. Better determine your objectives!

Two benefits of this:

  • • They’ll think you know your business thing
  • • They can’t overcharge you for unawareness

Never attend an agency meeting unprepared. You’ll save thousands of dollars.
– SPINX Digital

#2: Pick the specialized agency

#2: Pick the specialized agency

Though we have already filtered the list of creative agencies for you, chances are you’re still confused to pick among them… who knows the list is still intimidating for you?

Here’s our pro-tip in such a case. Pick agencies that specialize in your niche. Let’s say you’re a B2B eCommerce. So choose the creative agency which has worked with B2B stores. 

Two benefits of this:

  • • They’re already equipped with your industry knowledge
  • • They’ve already been through initial hiccups 

Another tip… don’t hesitate to ask your colleagues or friends. The best work comes out of referrals. If that doesn’t work, you always have Google. Don’t you?

Pro-pro-tip… finding creative agencies in your locality will be even more beneficial. It’s very simple. 

  • • Make a Google search
  • • Type keywords such as “creative agencies in Chicago,” or “creative agencies near me,” or “advertising agencies in Houston,” or “ad agency in new york.”
  • • Get the list of top ad agencies.
  • • Note their pros and cons.
  • • Filter based on their prices.
  • • See their portfolios.
  • • Pick the final winner.

You don’t need special creative agencies. You need specialized creative agencies.
– SPINX Digital

#3: See if their portfolios and performances are healthy

#3: See if their portfolios and performances are healthy

Good creative agencies boast their clients. Nothing wrong with it. But the best creative agencies boast their case studies.

Isn’t it obvious? Any agency worth their salt won’t hesitate to showcase their past performances. They want you to trust them more than you want to trust them. 

Review their portfolios and case studies. Ask yourself…

  • • How is the style?
  • • Do they look skillful?
  • • Have they applied creative approaches?

Two benefits of this:

  • • You’re already relying on successful business data
  • • You can trust them from their actions and not words

Pro-tip… if you think you’ve connected well with them but couldn’t find what you were looking for… clarify them. Tell them you’d love to work with them, but you want more samples and studies.

Case study on case study says case study is an important agency filter.
– SPINX Digital

#4: They’re willing to share their expertise

#4: They’re willing to share their expertise

If you’re good at something— either you share your expertise and grow, or you don’t share your expertise and dissolve in oblivion. The same stands for creative agencies.

Just think of this— if they’re experts in the industry, why wouldn’t they blow their trumpets?

A good agency will prove their expertise with

  • • educational content, blogs, articles, etc.
  • • being active participants in global summits and events

They’ll be more enthusiastic about sharing their stories than you’re excited to hear. The moment you find them— get in the confidence of their work.

Two benefits of this:

  • • You’re working with confident, creative partners

You can trust their words with the social authority they’ve built

A good creative agency feels happy to have a new customer. The best creative agency feels happy to have a new business.
– SPINX Digital

#5: Find how much water are they into

#5: Find how much water are they into

A creative agency that can’t help itself can’t help you. Easy? 

An excellent creative agency presents themselves the way they claim to present their clients. You can easily figure out this with their content. Go through them and ask yourself:

  • • Is their content creative?
  • • Do they have a social presence?
  • • How does their website look?
  • • Who is working in their team?
  • • Are they practicing what they preach?

Trust us! It’s the easiest filter of all.

Two benefits of this:

  • • You don’t have to spend hours analyzing their work

You know if they’re your fit immediately

Don’t let them create for you if they can’t create for themselves.
– SPINX Digital

9 signs you need to change your creative agency

9 Signs It's Time to Change Your Creative Agency

Even though you’ve applied our filters mentioned above, you may still goof up the pick. Sad! 

Or if you’re already working with a creative agency for some time and don’t know if you should stick with them this renewal season… you can check out these nine signs that imply a change in your creative agency strategy… or a change in the creative agency itself. :/

#1: They don’t meet you

#1: They don’t meet you

Why meet when we can communicate on skype and email? Well, if this is what they believe… you got to pack your bags and run. 

No one’s asking them to meet regularly. But if they can’t meet you quarterly or even once in 6 months, chances are they don’t like you. Just kidding! 

If they can’t do this small thing once in a while, you seriously need to rethink your decision.

If agencies don’t meet you, stop meeting their commercial needs.
– SPINX Digital

#2: Their proposal is shady

#2: Their proposal is shady

They’ll come up with great videos and portfolios. Amazing! That’s what we do too. But don’t slip for the aesthetics you haven’t stepped on yet.

Flashy, swaggy self-promotion is one thing; the proposal is another. At the end of the day, the proposal still matters. 

Ensure they’ve

  • • customized roadmap for your project
  • • outlined the pricing structure
  • • explained terms and conditions

If they’re up with the ballpark figure… ask them straight away if they’re interested in knowing who you’re and what your needs are.

All the quick proposals in the world deserve no.
– SPINX Digital

#3: They don’t understand your needs and pain points

#3: They don’t understand your needs and pain points

A good creative agency dives deeper into understanding your needs. But the best creative agency will find needs + pain points.

See it yourself. Is the agency you’ve hired putting any effort into figuring out any of these? To get into your boots and discover your marketing and branding services is what you should expect.

If they still dare to hand over generic proposals with a generic price— you know the red flag is furling high. 

Listen! Know this! Your brand is unique. And even if it’s not unique, you’re hiring them to make it unique. If they can’t deliver out-of-the-box ideas that cover your needs— you know what to do.

Here’s what you can notice in the beginning. See if the agency is:

  • • interested in learning about you in initial meetings
  • • understanding the types of issues you have despite being unfamiliar with your industry

Of course, they’ll learn more about you later in the stages. But you can see the glimpse of enthusiasm and interest at least.

Your pain points need creative paracetamols.
– SPINX Digital

#4: They rank low on the creativity meter

#4: They rank low on the creativity meter

Hah! It’s a big-big irony.

See if they have

  • • terrible copies
  • • meaningless and click-bait headlines 
  • • poor design
  • • ultra-bad implementation

… on their web properties. It’s a sign all they know about creativity is a big crazy egg.

  • • If they can’t execute it on their websites… 
  • • If their work doesn’t give a sense of professionalism and refreshment…

Why choose an agency with sub-par creativity? You’ve chosen them to build equity for you. And make it more valuable year by year. If they can’t do the very least… the least you can do is… say them goodbye!

Having sub-par creativity is not wrong. Choosing them as partners is.
– SPINX Digital

#5: You feel hesitant keeping your ideas

#5: You feel hesitant keeping your ideas

Let aside the meetings… if you can’t keep up your ideas, it’s a sign you have a terrible client-agency relationship.

The top creative agencies

  • • encourage you to participate in project stages, 
  • • and expect you to review their work weekly or monthly. 

That’s what collaboration is all about… walking to the project milestones together.  

It’s also possible to feel you’re less of an expert to keep your ideas with them… cut that notion immediately. 

You know every nut and bolt used in your business, and better than anyone! As much as creative agencies want you to be open to ideas, you have every right to demand creative agencies to be open-minded!

  • • Be honest
  • • Communicate openly with each other
  • • Create room for free ideas flow 

Where there’s hesitation, there’s a disaster.
– SPINX Digital

#6: They set unrealistic expectations

#6: They set unrealistic expectations

If they say yes to everything, even to the unrealistic workflow at your budget, get alert instead of feeling happy.

What agency would agree to deliver unrealistic expectations? Only those who want to work for you— by hook or crook. What does it mean? 

They

  • • simply don’t understand your project properly
  • • want to say yes to whatever you want to hear

It could prove disastrous when you don’t see the results later in the stages.

Here’s how you can determine the red flag:

  • • Are they giving the completion date or final cost without strategy and research?
  • • Do they not have a differing and reasonable perspective and view from yours?
  • • Have they not given any alternative approaches to your ideas?

Then it’s time to shut your doors and look for other creative agencies, such as we mentioned above.

A good creative agency will never

  • • overpromise
  • • offer uncalculated prices
  • • give a strict deadline

Don’t defeat your expectations by setting unrealistic goals.
– SPINX Digital

#7: They don’t have well-rounded expertise

#7: They don’t have well-rounded expertise

Well, your creative agency is excellent with web designing and development. But you know how projects are connected with well-rounded marketing gimmicks such as social media and content marketing.

  • • So does your agency toot their own horn for other marketing channels? 
  • • Do they know social media marketing?
  • • What is their experience with content marketing?
  • • Have they nailed email marketing in the past?

If not— you might have to look for other marketing experts. Now you might say you don’t need it now. But the fact is, you may need it later on the stage. You don’t go about changing creative agencies every quarter.

Plus, it’s best to have all the experts under one roof because that’s how you build a smooth intra-communication channel and market your brand with any silo.

And in case your creative marketing firm is good but doesn’t offer all the services, they might refer you to specialized places.

They may be the experts they think, not the experts they claim.
– SPINX Digital

#8: They don’t have either coffee or wine

#8: They don’t have either coffee or wine

We’re not saying an agency has to have wine to prove how capable and good they’re. What we mean is— a good agency finds reasons to see you.

Now, why would they want to see you?

Well, they

  • • want to involve you in every decision they take
  • • believe in project transparency
  • • like to play icebreaker to mute down the silos and decrease the communication gap
  • • want a fun excuse to know more about you and your business

If it’s not their glass of wine, they can at least make their cup of coffee.

If creative agencies do not have coffee or wine with you, they’re spelling a disaster on your head.
– SPINX Digital

#9: You don’t like them

#9: You don’t like them

It has to go as the biggest reason to turn down your agency. Your feelings matter the most! You see your vibe getting crushed all of a sudden with the agency? There can be many reasons.

Maybe 

  • • they aren’t letting you throw your ideas freely
  • • you aren’t enjoying spending time with them
  • • you don’t like their styles

It could be anything. 

Sometimes, you go against your gut feeling yet have the best working experience. The other times, you fall on the same value and cultural spectrum, but they fail to live up to it.

So it’s very crucial you like the people you work with. You don’t want to end up kicking yourself for the decisions you’ve made. 

One way to ensure safety is to not go for the long contract-based pricing models. You’ll only feel caught up in the mud till the cows come home.

It’s not okay to not like your creative partners. Please don’t normalize it.
– SPINX Digital

25 questions to ask creative agencies before hiring

  1. 1. Can you show your case studies, past work, and client testimonials?
  2. 2. Did you ever work in a similar niche? What did you experience, and what results did you achieve?
  3. 3. Have we set unrealistic goals, or do they seem realistic to you?
  4. 4. How do you achieve our objectives?
  5. 5. How will you make strategies for my brand?
  6. 6. Why will any of your strategies work for my business?
  7. 7. What can we expect from your work?
  8. 8. When can we see the results showing up?
  9. 9. Do you have the latest tools and technology to launch and execute my creative campaign?
  10. 10. What tech stack and resources will you try to bring creative ideas to fruition?
  11. 11. Will you involve us in the project?
  12. 12. What piece of info or materials do you want from our end?
  13. 13. How often will you arrange meetings?
  14. 14. When do you release progress and performance reports?
  15. 15. How will you collaborate with my company during the project?
  16. 16. Who will be the account manager?
  17. 17. What’s the best pricing model for my business needs?
  18. 18. Are there any additional or unknown charges that I don’t know about?
  19. 19. Do I get to cancel the plan if I am not satisfied?
  20. 20. Do you have available bandwidth for my project?
  21. 21. Who will be my team members?
  22. 22. What’s your creative process? Can you shed some light?
  23. 23. Do you also outsource work?
  24. 24. How much work will your staff produce?
  25. 25. Can you break down the pricing structure for my project?

What do you do once you have found the perfect creative agency?

First thing first! Be grateful for finding the creative agency you needed! You have cleared the most crucial and challenging level. Not many get past the first level. Phew!

Now your creative agency takes from here and ensures delivering the realistic promises it made.

From your end, of course, you can always be participative in your project. But apart from that, consider:

  • • stepping on the right foot and start
  • • creating a good relationship with them
  • • staying as patient listening to their ideas as they are to yours.
  • • diving your workload

Remember. Everything boils down to how you communicate with your creative agency! 

There will be days when you don’t feel confident in your boots to put the idea across. Cut the slack! Stay bold! Tell me what you feel about their work. Ask as many questions. Bore them to death! A top creative agency will clear all your queries rather than dodging them.

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Why is SPINX digital a perfect fit for your creative agency’s needs?

Sometimes, the creativity you’ve been longing for lies in the simplicity itself.

We’re not saying simplicity = creativity.

But most of the time, if you’re looking to get marketed, designed or branded, you’ll realise many creative agencies suggest complex strategies and processes.

Who knows you might just need a bit of changes and the website is good to go? And who’s at loss? You!! Sadly, you won’t realise until you’ve spent plenty.

It’s not okay to not like your creative partners. Please don’t normalize it.
– SPINX Digital

We’re not quoting it for nothing. We have reasons for it! We’ll tell you why:

Reason 1: Re-designed and Re-branded Quinn Emanuel… UX issues

So we conducted branding and user-experience surveys. 

Our research

Despite being a powerful litigation firm, users didn’t really enjoy the web experience.

They called it:

• boring 

• bland

• uninspiring

What we did

We 

• improved visual hierarchy

• removed overwhelming, verbal thugosity

• used appealing colors and typography

• simplified user navigation

• redesigned website structure

Results

• Increase in Mobile + Tablet Usage by +7,959.9% 

• Increase in Average Time on Page by +27.9%

• Increase in Traffic from Organic Search by +87.7%

Check more on its case study

Reason 2: Facelifted One Potato… conversion issues

This time, we redesigned for another important reason— low conversion rate.

Our research

Despite having interesting, organic, family meals— One Potato was failing to convert their visitors.

With our eye for details, we researched that:

• users couldn’t find recipe details page

• users had tough time browsing the complex catalogue 

What we did

Instead of redesigning, we 

• facelifted the website.

• revamped the home page and its navigation

• made menus easily accessible

• added breathable information on the page

Results

• Average bounce rate reduced by 6%

• Pages per session increased by 7%

• Average session duration rose up by 7%

• Conversion rate shot up by 612%

You’d like to check its case study here.

So you’re wondering what makes us your go-to creative partner… we have already given you two strong supporting data. Now we’ll give you reasons… 

1. You need SPINX Digital for honest evaluation of your existing website. We won’t recommend complete rebranding just to pull out extra dollars from your pockets.

2. Whatever your niche is… chances are we’ve already worked on it. You’re looking for experts? You have it right there.

3. We’re a resource-rich company! Something you wouldn’t have to run around like headless chicken to find out.

4. Guesswork is not our friend. Every step we take is well-read, documented, strategized, and executed. Uh-oh! Tough work, but worth the hassle.

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The final bit on creative agencies

You’re hiring creative agencies to present your unique selling point on the table, not only to get the traffic. Other agencies can get you traffic too. But you want the audience to refor brand equity and the valuables you add to their lives.

To choose the best creative design agency… make sure:

  • • your objectives are clear
  • • what you expect from them
  • • what your budget is
  • • you know the services you want

Most important of all— you have the belief your business can do wonders. It’s impossible to move forward without this instinct!

So all the best!

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    Sukesh Jakharia

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