A Medical Consulting Group’s Website Goes Under the Knife

BSM Consulting Website and Member Portal Strategy & Redesign

OVERVIEW

BSM Consulting is a health care consulting company that offers services and resources for medical practices on a wide range of topics. They provide guidance on everything from general business operations (e.g. financial management, human resources, leadership, strategic planning, etc.) to the specific needs of specialists (e.g. ambulatory surgery centers, ophthalmology, aesthetic dermatology & plastic surgery practices, etc.). A combination of membership programs, distance learning courses, and customized consulting services position BSM Consulting as one of the top health care business management consultants around the globe.

KEY ACHIEVEMENTS

  • +14.48%

    Session duration
  • -14%

    Bounce rates
  • +12.14%

    Pages per session

Working hand in hand with BSM Consulting, we consolidated
content that was spread across 5 different websites to create
a single, cohesive online experience.

  • BSM Consulting Website and Member Portal Strategy & Redesign UX Strategy Image 0
  • BSM Consulting Website and Member Portal Strategy & Redesign UX Strategy Image 1
  • BSM Consulting Website and Member Portal Strategy & Redesign UX Strategy Image 2

Moving pieces and complex user flows made thoroughly testing
the newly developed user experience extremely important.

CLOSING THOUGHTS

  • +14.48%

    Session duration
  • -14%

    Bounce rates
  • +12.14%

    Pages per session

We had our work cut out for us, but thanks to the close collaboration with the team at BSM Consulting and our deep knowledge of UX, web design, and web development, we were able to transform their online presence into a vibrant, healthy, and engaging experience.

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