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The Latest Trends in Digital Marketing

Branding, Business, Online Marketing Tips


Digital marketing is a constantly shifting landscape. Trends can change in the blink of an eye, and digital marketing professionals are constantly looking for new ways to leverage the power of the internet to make more connections with their audiences. For better or for worse, digital marketing is here to stay, and it should be a key component of the overall marketing strategy for any successful business.

As we look ahead to 2017, there are a number of new trends gaining ground in the world of digital marketing. Read through the following so you have a better idea of what to expect in the coming year and beyond.

Top Digital Marketing Trends

Video Continues to Reign Supreme

In the world of digital marketing, a long-standing (and remarkably true) adage is, “Content is king.” Content is what keeps people engaged with your brand and coming back for more. When you supply your audience with a steady stream of valuable content that resonates with their needs, you demonstrate value and build trust. Additionally, thanks to social media and the speed information travels today, content is more shareable than ever. Providing your audience with relevant, valuable, and entertaining content is a surefire way to build influence.


Image: Y.co

As marketers develop new ways of connecting with their audiences, video content has emerged as one of the most cost-effective and impactful forms. More people are consuming video content than ever, and are now able to on a variety of devices. Smart TVs allow consumers to open a piece of video content on their phones, and with a swipe of the finger, play it on the big screen. Mobile devices are more sophisticated and ubiquitous today, meaning video content is more accessible to more people.

You may pause at the thought of developing video content, if you’ve never done any before. It sounds more daunting than it actually is – you don’t need a full-fledged video studio and professional editing team to craft something valuable for your audience. Stay authentic and on-message with your brand values, and you can compile something as simple as a “day in the life” piece with little more than a smartphone and a bit of video editing. If you haven’t deployed any video content in the past, now is the time to start experimenting to find the formula that works for your brand and your audience.

Mobile-First is Top Priority


Over the past few years, digital marketing professionals and content developers have emphasized how important is to ensure your content is comfortably and reliably viewable on mobile platforms. Mobile devices are most people’s primary means of browsing the web and consuming content today. Search engine giants like Google have also started heavily penalizing websites that are not optimized for mobile. If you don’t take the time to develop mobile-friendly sites and content, your SEO is sure to suffer.

Many marketing analysts have extolled the importance of adopting a mobile-first mentality when it comes to approaching content creation and digital development, and this adage isn’t going anywhere anytime soon. It is absolutely imperative that every aspect of your digital presence – from your website to your content to your marketing emails – responds to mobile devices. Failing this, your brand is missing out on tremendous potential.

This post will explore a variety of trends for digital marketers to be aware of and implement in the coming year, including the increased dominance of video ads, the importance of mobile optimization, wearable tech, and other ideas playing a role in digital marketing. It will link back to a previous blog post about rebooting your digital marketing strategy.

Dedicated Apps Make Big Impressions

Many companies have started rolling out proprietary apps focused solely on their brands. Customers can download and install these apps and enjoy a more intuitive, streamlined experience with a brand without all the background noise and distractions that typically accompany browsing the web.

Additionally, most people today automatically tune out or ignore anything that even remotely resembles an advertisement. Outbound marketing has grown so pervasive that most consumers don’t even bother investigating ads and simply move on. A dedicated app eliminates the need for annoying pop-up ads and other similar outbound marketing tactics. When a consumer uses your brand’s app, they’re getting a custom-tailored experience that’s wholly unique to your company.

Social Media Marketing

The power of social media as a marketing platform is undeniable, and if it doesn’t have a role in your marketing strategy, it’s time to go back to the drawing board and reboot with social media clearly in focus. Almost every adult has some form of social media presence, and these platforms are used for far more than just staying in touch with friends and family. Consumers regularly interact with their favorite brands on social media, and this is an incredible opportunity going forward. If your digital marketing team hasn’t set clear social media marketing campaign goals for the coming year, it needs to be a priority on your to-do list. Ignoring social media as a marketing tool at this point isn’t just a poor decision – it’s downright foolish.

Another perk to social media marketing is that most of the biggest platforms like Twitter, Facebook, and Instagram offer advertisers dedicated tools that allow them to craft tailored ad campaigns designed to resonate with their most likely leads. This helps cut away a great deal of guesswork and affords digital marketing professionals a means to develop truly focused content and meaningful interactions with consumers.

When it comes to social media marketing, you must understand that such a campaign is not a one-and-done affair: Consistency is essential to a successful social media presence. You need to be constantly engaged with your audience, respond to their queries and comments, and make every effort to stay in touch with the times. Falling out of touch on social media will often lead to embarrassing or even disastrous results.

Wearable Tech is Poised to Take Off in a Big Way

Woman checking fitness and health tracking wearable device

Wearable tech (think smart watches, Fitbits, and other similar accessories) may not have built up much steam thus far, but as the hardware continues to evolve and grow more sophisticated, the potential for marketing is sure to follow suit. Wearables can be taken almost anywhere, offering marketers a way to reach consumers regardless of location. This sets up some interesting possibilities in terms of geo-targeted campaigns and promotions.

Marketing Automation is Evolving

Automation – the process of setting up your marketing tasks to take off automatically when certain conditions are met – is making big waves in the digital marketing world for several reasons. First, it takes a great deal of what some may call the mundane tasks off marketers’ plates: You can set up your email marketing to your specifications and essentially let it do the rest. Secondly, it provides your audience with custom-tailored content, leading to more meaningful interactions.

Drip campaigns are a fantastic method for getting your emails opened more frequently. A drip campaign gets its name because it “drips” content in easily digestible chunks to the people on your mailing list, rather than inundating them with overt, obtuse marketing materials. Most digital marketing professionals know by now that email marketing lists should be segmented into specific categories. You should base those categories on different customer types – repeat purchasers, dedicated consumer advocates, warm leads, lukewarm leads, and new signees. Marketing automation (specifically drip campaigns) allow you to tailor the marketing experience specifically to those lists for maximum effect.

Another form of automation changing the way marketers work is CRM, or customer relationship management. Essentially, CRM platforms provide marketing professionals with a means of keeping tabs on all the interactions they have with customers. This helps prevent embarrassing situations like confusing one customer for another or forgetting significant details about a customer issue. At this point, CRM needs to have a place in your digital marketing strategy, because it’s sure to become even more crucial in 2017 and beyond.

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    Stephen Moyers

    31 thoughts on “The Latest Trends in Digital Marketing”

    1. Emmerey Rose says:

      Great insights you have here Stephen. I think videos will definitely reign this year. But I was wondering, will images/infographics still be as valuable now given that video is the new trend?

      1. Stephen Moyers says:

        Hi Emmerey,

        Thanks for liking the post. More live video will definitely take off this year. This will help demonstrate more value to the brand. At the same time, images and infographics will still be as valuable as they are now. This is because visual tools can never be out that soon. Keep writing!

        1. Emmerey Rose says:

          Thanks Stephen for the feedback 🙂

          1. Stephen Moyers says:

            You are welcome Emmerey and keep sharing your thoughts!

    2. Awesome stephen..excellent reading your techniques..by reading itself it was amazing!

    3. I found this article extremely informative. It’s surely a guiding path for those seeking some quality and helpful advice for better marketing results. Thanks for sharing.

    4. Jerry John says:

      Hi! I Hope you are good. Such an informative article. But after reading this article and like more my observation is that designing the right digital marketing strategy is essential for all businesses, but it can be difficult to know exactly how to do it. There are many digital marketing platforms and all platforms are not created equally when it’s come to different types of content.

    5. Sachin Raut says:

      Nice blog and thank you for giving me useful digital marketing information.

    6. Awesome post! Automation is definitely the way to move when it comes to digital marketing.

    7. Angela A. Ward says:

      Here is such a nice and informative blog which is very useful for everyone.

    8. sahil verma says:

      I really appreciate your efforts in explaining such a great topic which everyone should be aware of. Digital Marketing is in trend and everyone prefers to take their business online to attract more customers.

    9. Ansh Aggarwal says:

      Very useful article. It helped me a lot in working for my site. As I was searching about the latest trends in digital marketing and I got the same information from here. Thanks. Keep updating.

    10. Wonderful blog. It is very helpful for me to know more about digital trends. Now this competitive world every business is growing online. Digital Marketing trends include – Search engine optimization, social media marketing, Whatsapp marketing, Youtube promotional video, etc.

    11. Wow, you were pretty spot on! Three years later and the trend predictions aligned really well with what the digital marketing landscape looks like right now. Keep up the valuable info for people like me trying to stay on top of the ever-changing environment! Do you happen to have an updated graphic from Smart Insights showing the percentage of top-rated techniques?

    12. I really love your idea of combining business and breaking bread. Who doesn’t love to eat?
      I have done both online and offline networking and both can be just as exhausting. Balance is definitely the key. By the way, San Jose is where I grew up!

    13. One of the most informative article i read about digital marketing, thanks for sharing this one.

    14. Great information. Every business’ need is digital marketing no business can survive without being digitized.

    15. AMIT RUDRA says:

      Wow, you were pretty spot on! Three years later and the trend predictions aligned really well with Digital Marketing what the landscape looks like right now. Keep up the valuable info for people like me trying to stay on top of the ever-changing environment! Do you happen to have an updated graphic from Smart Insights showing the percentage of top-rated techniques?

    16. Hey Stephen,
      As someone very new to the digital marketing world, I find it imperative to take in as much diverse knowledge as possible. I appreciate the insight your article has provided, and will be incorporating what i have learned to my own business model. Thanks again!! http://www.mobiusleads.com

    17. Content marketing and SEO both are important along with better UI/UX design. Google is closely monitoring user experience or signals along with technical SEO like Schema Markup and Improved website design. Just give the user what you promised and make its experience smooth and hassle-free.

    18. Everyone should know at the present time. Social media marketing is very important for businesses.

    19. This article is very informative, updated and transparent.
      What a useful information provided by this blog! It’s remarkable. Thanks for sharing

    20. Zaraat Technologies says:

      Here is a lot of information about digital marketing , digital marketing is trending now

    21. serenamary122 says:

      This is really appreciated that you have presented this data over here, I love all the information shared. It will be very helpful to understand the latest trends in digital marketing. Great post to share!

    22. Alhad Singh says:

      I was really glad , when i read that your blog & Thank you so much .

    23. Thank you so much for this valuable information. This helps me a lot.

    24. Thanks for sharing your information with us, I got a lot of information on this article, really it will helpful for me.

    25. Nice Information you are sharing in this blog. I also want to become a blogger and earn only. I got so many information from your side. keep it up.

    26. I love your article! Very informative and easy to understand one f the best blogs about digital marketing. Thank you for sharing this it really helps a lot!

    27. Great Article. Its really informative and innovative. keep posting with latest updates. Thanks for sharing.

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