Increase Blogging For Lead Generation
If you’re looking for a simple way to increase traffic to your website and increase lead generation, your best bet is to boost the number of blogs your business publishes per month. Blogging is the most effective way to engage with your audience, establish and retain credibility, support search optimization, and most notably, attract new clients. As per the Top SEO Companies, it is also a great way for you to reach the top of the search engine’s rankings and attract new customers.
Great Tip, But Why Should I Use It?
Blogging shouldn’t be used as a soapbox; instead, it should be used as a resource of information for your readers to tap into. It’s no wonder that HubSpot reports companies that increase blogging from 3-5 times per month to 6-8 times per month nearly double their leads.
- Engage With Your Core Audience: You know about the internet, right? It’s the cool new thing; everyone’s doing it! So don’t be afraid of turning off a few of your readers. There are lots of people on the internet, so create content for the right audience. With the help of digital marketing agencies, you can identify the perfect target group for your brand. Tailor your blog to get specific information straight through to your target audience. By creating a vague, blanket blog for the masses, you’re essentially creating a blog for no one. Reel it in, stay focused, and be an authority. Don’t be afraid of alienating some people.
- Establish and Retain Credibility: Credibility goes hand in hand with audience engagement. 60% of all Google searches are for information regarding services and products, which results in better educated users. Create a blog that serves as a base for information that your audience can turn to. Separate yourself from the crowd and think like a consumer. One of the best ways to do this is to undergo a website redesign. You need not limit yourself to the same visuals and content on your side. Technology has evolved and you need to evolve along with it. Use the current tech trends that are available at your disposal to make sure you stand out from the crowd.
- Support SEO Efforts: Search engines are suckers for fresh content published on a regular basis. Pair that with good content which can attract backlinks and social signals, and you’ve got a winning SEO strategy for your blog. That said, write for humans. It’s fine to mix a few keywords in here and there, but always write with your target audience in mind. You can also look towards website redesign services to ensure that people who land up on your page through SEO are met with an attractive website that further meets their needs.
- Attract New Clients: 20% of Google searches are for local companies or information, which means that your business will only benefit from carefully curated content that is useful. A potential new client is searching through your blog for more knowledge about the goods and services your business offers. Make it easy for them with informational and easy to read content that is made for humans. Web design companies can help you design a website that is easy to navigate, pleasing to look at and filled with readable content. This will not only help you attract but also retain the clients that land up on your site.
Just by doubling the amount of blog posts you publish to 6-8 times per month, you create an opportunity to showcase your expertise and to attract potential new clients. Branding agencies will tell you it is one of the best ways to create meaningful, long lasting relationships with your clients. Each new blog member is a potential new client so stay on track, stay focused, and good luck!
Do you have any tips of your own? Holler at us – we’d love to know what you think!