Continuing with our online marketing tips series, we focus our attention to content. If you haven’t noticed already, 2013 is the year of content marketing. Don’t get us wrong – a solid content marketing strategy should still be at the top of your list for SEO purposes, but ultimately, content needs to be written for humans, not to satisfy Google’s ranking algorithm. No matter what kind of business you’re in, you need a content marketing plan that is useful, on-brand, and above all, sticky enough to keep your audience coming back for more. Striking the perfect balance among all these elements is only made possible when you have the best professionals by your side. Luckily, in today’s day and age, it is easy for you to find the best digital marketing agencies for your needs.
To use these tips, you need truly useful, educational, or amazing content, so it’s important to take a second look at your current content stockpile. Is your content consistent? Are you on-brand? Interesting enough? The bottom line is if you’re not impressed with your content, there’s a good chance no one else is either. If you need some help, we’ve highlighted some tips below:
With time and effort, you can streamline your content marketing strategy to make it work for your business. Produce great content, stay consistent, stick with your goals, and check the SPINX blog often for more great tips!
Do you have any tips of your own? Holler at us – we’d love to know what you think!
SPINX is a web development and digital agency based in sunny Glendale, CA. We specialize in custom design and online strategy for companies throughout the US. If you need help with your content marketing strategy or generating content, please feel free to reach out to us.
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