List of 45 Must-Use Business Apps and Marketing Apps in 2023
- Time Doctor
- Dynamic Signal
- Facebook Pages Manager
- Photo Editor by Aviary
- Red Pen
The following list of best marketing apps and business apps is a great resource for anyone looking for ways to streamline work operations, reach new customers, or improve internal communication.
Marketing apps are a convenient, simple, and stress-free way to get things done. With so many advances in technology, marketing is getting easier every day, especially with the use of tech and marketing apps. For businesses big and small, these apps can mean the difference between success and failure. This is the reason why there is such a large uptick in the number of app development companies available in the market.
These days, technology is only as good as its apps. Some apps are industry-specific, but, if you’re using technology at all, there are some crucial ones most businesses should invest in for optimal returns. This year, every business needs to try the hottest business apps and marketing apps to see what opportunities they offer. Before you approach any of the digital marketing agencies in the market, it is important to arm yourself with information about the apps that can make or break your efforts with the end consumer. Read ahead to revolutionize how your company does business.
Looking for a way to track your employees’ work-related expenses? Small business owners can take the stress out of expense tracking and reporting with Expensify, an intuitive app that allows users to drag and drop extracted text, line items, and images from receipts into expense reports. While some other accounting apps offer more robust financial tracking features for large companies, Expensify is ideal for a small business looking for an easy-to-use, low-cost expense tracking system for a handful of traveling employees.
If your operation requires a more extensive accounting system, InDinero offers a toolset similar to Expensify with the added benefit of real-time support from a team of professional bookkeepers who act as an extension of your operation. In addition to standard expense tracking and report generation, InDinero can also offer financial forecasts and predict future cash flow based on past data.
Wave is a comprehensive accounting app that can be the hub of any company’s financial records and accounting information. This app is also ideal for freelancers and independent contractors who need an affordable invoicing and expense-tracking system. The free version of Wave is incredibly robust, and premium upgrades are available for those looking for more in-depth financial tracking and professional bookkeeping services.
Do not confuse Wave and Wave.video. Wave.video is a tool that has a huge number of uses. It will help you create a full-fledged video for your product presentation, help you automatically add subtitles to your video online, or quickly trim the video if necessary. This video promo maker will help you to make a great promotional video that you can immediately show to your audience.
If you’re looking for ways to save money on your graphic design projects, Canva is an intuitive app full of templates for you to create visual content on your own with minimal stress. It’s free with the option to purchase premium upgrades and even includes a stock photography purchasing feature and photo editing tools. To evaluate if the tool is worth it, read this detailed review of Canva.
Small businesses everywhere rely on the MailChimp system to automate their email marketing campaigns and keep their customers updated. MailChimp also features email campaign management tools for a timed delivery, email list segmentation, and much more. The app also easily integrates with most eCommerce applications, making it ideal for small businesses on shoestring budgets. Even more, companies can analyze email marketing campaigns and create live dashboards with Mailchimp Looker Studio integration or alternatives.
The Asana app is an intuitive project management tool that uses a “board” system to keep team members focused and updated with the latest project developments. Create notes, share deadline reminders, and host files for team members in an easy-to-manage Asana board. This is another free app with the option to purchase premium upgrades, making it a great choice for small growing businesses in need of project management tools.
Many enterprises work with the help of telecommuters, and Fuze is a great way to host face-to-face meetings with your team over the Internet. Similar to Skype, Fuze offers video chatting, file sharing, and easy integration with other enterprise apps with business-facing interface features.
This easy-to-use outbound marketing app allows you to manage content distribution, syndication, and multichannel marketing with a few simple clicks. PixxFly will also track your public social media posts and content publications with in-depth analytics to track your success over time.
Imagine being able to track all of your social media engagement and search engine traffic in a single interface. That’s Hootsuite, and business owners can use it to track mentions of their brands, schedule social media publications, analyze website traffic, and much more on a single platform. To start off, you can delve into the Hootsuite pricing options and monitor the evolution of your audience’s views by regularly posting content and analyzing data.
If you’re interested in a free project management app with one of the most robust feature sets available, Trello is the ideal choice with the option to purchase premium services later. Trello is incredibly flexible, and business owners from various industries can customize the app to track deadlines, share files, and seamlessly communicate with team members about project objectives in an intuitive interface.
Looking for a team management tool? The Monday app offers visual planning and tracking, mobile app integration, multiple project management systems, and intuitive tracking tools to maximize productivity, all in an incredibly robust interface with lots of room for customization. When comparing Monday vs ClickUp for team management, consider their unique features and benefits.
Does your business employ any freelancers or independent contractors? The DocuSign app allows for easy and secure document signing, perfect for getting new employees situated with their 1099-MISC forms, contracts, and other sensitive documents without resorting to mailing or faxing forms.
13) Time Doctor
Many small business owners need an easy solution to tracking their employees’ hours, and Time Doctor allows for just that with an easy-to-use interface and additional features for only $9.99 per month. Time Doctor allows employers to track employees’ hours, time reporting, and even screenshot monitoring to boost productivity.
Slack is the go-to solution for enterprises looking for the features of popular group chat apps like Discord with business-facing features. Slack is great for keeping conversations between multiple employees and teams organized and on track for maximum productivity. Many business owners use the Slack app as both a communication tool and a project management system. Slack offers both free and paid service tiers and integrates with thousands of other popular business apps.
Want a single app to keep track of your business research, important news articles, and social media posts? Evernote offers all this and more with the free version of the app, providing users with all the tools for a perfect digital scrapbook or research journal. The paid tier for business is only $12 per month with additional features for file uploads and administrator controls. Some alternatives to Evernote are also available in the market.
While Evernote is a very robust journaling and research-tracking tool, Pocket offers similar functionality with a more user-friendly interface. Pocket can save articles, videos, social media posts, and much more for you to browse later. You can download some types of content for offline browsing, too.
Interested in a super intuitive and easy-to-use project management system? Basecamp makes it easy to track progress with current projects, coordinate group chats with team members, and share important files safely. Unlike other subscription-based project management apps, Basecamp prices the app per project, not per user, starting at $24 per month for 15 projects or $150 per month for unlimited projects.
Customer relationship management is an essential business tool today, and Streak offers easy integration with the Google application suite for business in an easy-to-use service that’s free for up to five users. You can scale the Streak app as your business grows with more robust plans for $50 to $99 monthly per user. Streak allows you to easily track and organize customers so you can keep tabs on your business relationships.
All small business owners need technology solutions, and Insightly is a fantastic customer relationship management platform that can also function as a project management hub for employees. Insightly makes it easy to track leads, tag content, and integrate social media profiles with their business contact information.
A tremendous boon to many small businesses all over the country, Square offers an easy payment processing solution without a full-blown point-of-sale software package. After signing up, Square will send you a small square chip that can plug into a smartphone. The chip has a credit card reader, allowing you to swipe payment cards and process purchases anywhere.
Video content offers a tremendous return on investment, and Buffer makes it easy to time your video content uploads for peak traffic. The Buffer app can also use the integrated data analysis tool to help you determine the best upload times based on past data.
Ever imagined having a one-stop shop for all your social media communities? The Tint app allows you to pull content from your various social media pages into a single feed. Display your posts from Facebook, Twitter, and Instagram continuously through your WordPress site, Tumblr page, or a variety of mobile apps and social pages.
Modern marketing requires an ear to the ground, always listening for the latest new trends. BuzzSumo not only allows you to keep track of trending topics, hashtags, and viral content more easily but also lets you see which keyword searches are helping your competitors.
Small businesses can leverage their employees’ social media profiles for a new business angle. For employees willing to become brand advocates, EveryoneSocial allows you to share your branded content through your employees’ connected social media profiles, instantly creating a wide-reaching content release network.
25) Dynamic Signal
If EveryoneSocial isn’t for your business, Dynamic Signal allows for the easy spread of your branded content. Curate posts and content to send to your employees who can then share the content through their personal pages, creating an organic content distribution system that can be perfect for small businesses just getting started.
Some of these apps are perfect for new and growing companies while others can scale from mom-and-pop shops to large corporations; many of the biggest companies in America have already adopted many of these apps into their standard operating procedures, and business owners in all industries are discovering new ways to save time and money by taking advantage of the latest tech and marketing apps. Check out these apps and think of ways they might improve your operations.
Bitly is a URL shortener that businesses can use regardless of their size. For large businesses, Bitly is an amazing tool to track links, whereas, for small businesses, it offers a hassle-free way to shorten URLs and follow the relevant stats for campaigns.
Bitly helps you to create and share branded links for keeping the customer experience consistent across platforms. You can access a comprehensive dashboard and track more than 20 real-time data points, which include the location and organic shares of your content. Bitly also offers several in-built tools for tracking marketing campaigns.
HotJar is a product experience insights tool. It uses interactive heatmaps of user clicks and actions, recordings of user sessions, and culls out insights from various surveys and feedback polls to help businesses develop a data-backed understanding of why people visit a website and how they are interacting with it. The learning curve is extremely easy and you get access to most of the functions even if you only the free version.
If you are exclusively creating content for mobile devices, it can be a huge hassle to first work on your desktop and then export them to your mobile device. But with Over, that’s never an issue as you can directly work on your visual assets using the incredible range of graphics templates. You can experiment with filters and fonts to make your content memorable. You can also add logos, fonts, and color palettes to customize your posts. You even get full access to stock photography from Unsplash, Pixabay, and Google Images. There are both free and paid versions. However, you cannot access the full suite of functions if you only have the free version.
Zest is a great app if you are looking for a laser-focused marketing newsfeed. The app uses different marketing professionals to analyze each news item at least six times before publishing it.
Using Zest’s “Distilled Marketing Content Stream,” you can get your hands on all the latest marketing trends. News items are also categorized further into B2B, B2C, CRO, eCommerce, and SEO categories to make it easier for you to navigate. The app also comes with three formatting modes that deliver an impeccable user experience.
If you want to keep track of what people on the internet are saying about you, the Mention app can come to your rescue. The app has been designed to monitor any mentions of you or your brand across social media platforms and news sites. With Mention, you get access to up-to-date reports on everything said about your brand online. To make things easy, you can also link your Mention account to social media accounts and receive customized statistics.
Mention offers both free and paid plans.
SalesLoft is a sales engagement platform that can help you create stronger relationships with your customers, gain valuable insights, and even generate more revenue. It can make the life of your sales team a lot easier by providing them access to Cadence and Automation which can guide the reps through the sales process and one-click dialing and texting from anywhere to reach out to the prospects in real-time. Successful sales teams at companies such as IBM, Shopify, Square, and Cisco all use Salesloft to drive more revenue.
In other words, it is a complete package to streamline your sales process.
AppsFlyer gives you the tools you need for tracking attribution data. It makes it easier to monitor the performance of various campaigns. The app also comes with different tools such as Protect360 to prevent mobile ad fraud and OneLink for link building. You can also use the in-built Audiences tool to create segments of the audience based on different factors.
If you are keen to get a holistic view of a customer’s journey, AppsFlyer is just what the doctor ordered.
The job of this product analytics tool is to help you convert leads and engage your customers. Your team can use the data to closely analyze the behavior of your audience and tweak the product and marketing strategies. As the app uses data science, it also provides you with various data models to discover the behavioral changes in your target audience so that you can, in turn, revise the KPIs. Your marketing campaigns will surely receive a boost, thanks to the easy availability of such granular data.
34) Facebook Pages Manager
Staying on top of your Facebook Business page can be a challenge, and Facebook Pages Manager makes that job easy for you. It streamlines the activities of a Facebook page so that you can check out the posts, comments, likes, and replies all in one place. You can also use the Facebook Pages Manager app to handle various page controls, such as changing personal details and tracking statistics. The app is completely free to use.
The main use of this app is to set up Facebook business or organization pages. It can also help you create eye-catching visuals that can skyrocket engagement instantly. Additionally, the app is useful for scheduling posts on Facebook, LinkedIn, and Twitter. It also offers easy-to-add features such as slideshows, videos, contact forms, and maps to help you create a powerful social media presence.
If This, Then That is a platform designed for making use of several services at the same time. IFTTT is helpful for connecting and automating the apps you use. For example, if you like a post on Instagram, a similar like will be assigned to your other account, such as Twitter. These simultaneous actions are called Recipes and can be found on the Recommended or Collections sections of the platform. You are also allowed to check the recipes of other users and share them on your social media account.
Nimble works as a contact manager that provides seamless integration with the social profiles of your contacts. It can easily locate contact information and provide you with a 360-degree view of your customers and leads. Plus, you can keep adding notes, update the status of a potential transaction, and even access your social handles through a single app.
The USP of this marketing app is that you can stay connected to your network across multiple platforms and build relationships, no matter where you engage. Both Android and iOS support this app.
38) Photo Editor by Aviary
Photo editing tools are a necessity to create visually appealing posts. Luckily, this marketing app makes your life easy as it offers an incredible range of tools you can use to create the best version of your photos. Experiment with stickers, frames, and overlays and get rid of blemishes in just a few clicks. You can make every photograph look like it’s been professionally edited. The app is available on both iOS and Android.
This is arguably one of the best apps in the market if you want something to subscribe to RSS feeds. In other words, the app works as an aggregator and collates all the relevant information from all over the internet in one place.
The app makes discovering new content a cakewalk. You can also integrate the app with social media platforms such as Buffer and track valuable insights across the internet without forcing yourself to read everything. Both iOS and Android marketplaces have this app.
Getting data from different websites in one place is a huge challenge faced by marketers. Plai (pronounced as Play) makes it easy. It combines analytics reports from Google Ads, Google Analytics, and Youtube and makes day-to-day tracking a hassle-free experience. You can also use the app for keyword research and trending content before you craft a new marketing campaign. Hands down, this app is a great way to receive marketing analytics for your business without getting drowned in a sea of data.
Anyone creating content for Instagram knows how important aesthetics are. Planoly works as a visual planner for Instagram and gives you a sense of how all the posts will look like as a grid on your account before you hit the post button. Planoly makes it effortless to create a cohesive and aesthetically pleasing feed and even provides engagement rates for each post.
If creating a strong visual style for your brand is high up on your to-do list, give Planoly a try.
This is an API-first content management platform. Contentful can help marketers to produce, manage, and upload content on any digital platform. It allows creators to work on projects autonomously and also supports integration with any third-party software they may be using. You can preview drafts and completed entries without losing any sleep over leaks or potential service disruptions. You can even customize the editorial interface using the Forma 36 design system to create a custom behavior. The intuitive user interface and excellent support for multiple spaces make it easy for non-technical members to easily access and update any content.
43) Red Pen
This app is great for receiving quick feedback from clients on new designs, wireframes, or even emails. The person providing feedback doesn’t even need to exit the page they are on — simply drag the design on the app’s interface and leave a comment. Team members and other stakeholders can be invited to view the comments and work on them. You can even organize the comments under specific project folders. The absence of integration with other apps, however, is a shortcoming. Yet, it is worth a shot to purchase the standalone product and use it.
Litmus is a highly effective email testing tool that marketers can use. With features such as testing undeliverable emails and spam testing, Litmus stands out as a great way to evaluate the potential of your email marketing efforts. The app also provides an edit and preview tool, analytics of email engagement, and even a proofreading tool. Litmus is already integrated into HubSpot. If you don’t have HubSpot, you can also purchase it as a separate app.
Zapier is the perfect tool for automating your workflow. It supports the integration of over 1000 apps, and you can create individual workflows for the apps using the workflow editor.
Once integrated into an app, Zapier can automatically start a workflow and trigger any task that it has been programmed to do. As a marketer, it can help you to identify more leads even when you are on a limited budget.
Zapier is available both as a free and paid tool.
Looking for a project management tool tailored for remote teams? Check out Teamly. It simplifies task management, time tracking, and team communication, making it great for businesses of all sizes. The custom workflow management system is the standout feature, enabling workflows tailored to your agency’s needs. Also, Teamly has an amazing built-in chat system that’s optimized for team communication and collaboration.
Why use marketing and business apps?
There are a number of benefits to making such apps a part of the business. Some of the key benefits include:
- Improve audience engagement: These apps can help you to create more interactive experiences for the audience and skyrocket engagement levels. You can use the apps to deliver real value and motivate your target audience to take the desired action.
- Accelerate different processes: The agility offered by these apps is a major selling point. They help you to simplify operations within your organization and allow optimal use of resources.
- Ensure better collaboration between marketing and sales team: Getting the marketing and sales team on the same page is often a huge challenge. But thanks to these apps, marketers can collaborate directly with the sales team and use the raw data to improve strategies. As a result, you are more likely to receive quality leads and increase your chances of conversion.
- Deliver an enhanced user experience: Providing an excellent user experience is at the heart of any customer-facing business. If you want to ensure a steady stream of traffic to your website or app, you need to produce interactive content. That’s where the apps come in handy as they are designed to deliver a superior UX experience.
- Collect data easily: Manually tracking data from multiple platforms is a nightmare for marketers. But tech apps make it extremely convenient to collect data and use it to understand your target audience better. This, in turn, also provides you an opportunity to tweak your brand marketing strategy on a rolling basis and make continuous improvements.