Landing pages are key to a successful website according to many digital marketing agencies. It’s what web traffic arrives at after typing in your URL or clicking on a link from another site. A well-crafted landing page and website revamp can be the difference between a site that’s successful in achieving brand awareness and sales goals and one that’s not.
One way to make your landing pages more successful is to use anchor links. Anchor links are HTML tags that allow you to link to specific parts of a page. They’re also sometimes called “bookmark links” or “jump links” by website design companies and SEO agencies. By using anchor links, you can direct your visitors’ attention to the most important information on your landing page. They’re commonly used on pages with a lot of content or websites with many pages to help users easily navigate to where they want to go. By better understanding how to use anchor links, you can be sure they have the impact you want on your landing page activity and overall marketing strategy.
Incorporate a “Call to Action” Button
A successful call to action (CTA) is essential for any website, especially a landing page. The CTA button tells your visitors what you want them to do next. This could be registering for a webinar or downloading a case study that details a solution to their business challenge. The CTA is a powerful tool that can result in more conversions and a higher return on investment (ROI).
There are many factors to consider when crafting the perfect CTA button. The color, size, and shape of your button are all important. The text on the button is also crucial. It should be clear and concise, and it should have a strong verb that tells the reader what to do. For example, a button that says “Download Now” is more effective than one that says “Click Here”.
In addition to serving as a CTA, anchor links can be used to direct your visitors to your CTA button. For instance, hyperlinking keywords on another webpage throughout a relevant blog post is a great way to lead visitors to your landing page where they can extend their engagement with your brand. By using anchor links as an effective CTA button, you’re providing a seamless user experience that can help improve your website’s conversion rate.
Add Social Proof to Your Website Design
When it comes to website design, one of the most important aspects to consider is social proof. Social proof is the idea that people are more likely to take action if they see that others have done so as well. It’s a powerful psychological phenomenon that can be leveraged to improve the effectiveness of your website and landing pages.
There are many ways to leverage anchor links as social proof. For example, you can link to press mentions, customer testimonials, or case studies that showcase your work. These are pieces of marketing content that all act as social proof. By linking to them, you’re letting your audience know that other people trust you and have had success with your product or service.
Including social proof on your landing page can be a game-changer. It can help increase conversion rates and improve the overall effectiveness of your website.
Create a Lead Generation Form
Lead generation is an important element of a successful landing page. A lead gen form is an information input form that visitors can fill out to provide their contact information in exchange for an item of value. This could be a white paper, e-book, or discount code. Lead gen forms are an essential tool for generating new leads and growing your business.
There are a few considerations to keep in mind when designing a lead gen form:
- You want to make sure the form is concise. The shorter the better. You don’t want to ask for too much information upfront, or you’ll risk losing the lead.
- You want to make the form easy to fill out. This means using clear and concise field labels and making the form itself easy to understand.
- You want to include a CTA button that tells the visitor what to do next.
Anchor links can be used to direct visitors to your lead gen form. For example, you can place a link on your homepage that says “Click here to sign up for our e-book.” When the visitor clicks on the link, they will be taken to the lead gen form where they can enter their information. This is a great way to increase conversion rates and get more people in your contact database.
Have a Table of Contents
On any long-form webpage, it’s important to include a table of contents. This helps visitors navigate your website and find the information they’re looking for. It also helps improve the overall usability of your website, preventing someone from leaving your page out of frustration.
Anchor links can be used to create a table of contents for your landing page. For example, if you have a long landing page with several sections, you can create a table of contents at the top of the page that links to each section. This way, visitors can quickly jump to the section they’re interested in without having to scroll through the entire page.
Including a table of contents on your landing page can greatly improve the user experience and keep people on your page longer. It can also be used to demonstrate the professionalism of your brand and the attention to detail that you put into your website design.
Contact Us to Learn More About the Importance of Anchor Links
Overall, anchor links are a powerful tool that can be used to improve the usability and conversion rate of your landing pages. If you’re not using them, you’re missing out on an excellent opportunity to enhance your online presence. Contact SPINX Digital today for more expert tips on the use of anchor links.