With hundreds of ranking parameters influencing your ranking position and where your website will show in Google, UX or user experience significantly affects your ranking position. In actuality, UX and SEO have teamed up, and when it comes to search results, they collaborate to either help you or hurt you.
What is UX?
User experience is the culmination of a user’s encounters with your website, from when they arrive to when they leave. The user experience of your website includes how it looks and functions and how quickly and easily people can access the information they need.
Your material, including text, video, and image information, is also a part of the user experience. Users shouldn’t have to sift through unnecessary or repetitious information to find what they need; instead, the material should aim to assist users in achieving their goals by giving them the appropriate information at the right moment.
If you’re wondering how to find faithful prospects in the vast world of online communities, search engine optimization (SEO) is the answer.
Vouched by the best SEO companies and leading digital marketing companies, we have gathered these top four SEO tactics to help you dominate your SEO, and regularly score highly on Google searches to improve your UX effectively.
#1 Optimize Your Website
Your website is in charge of how well your SEO efforts work. The technical aspects of website enhancement also include structural changes and faster page loads.
The fastest e-commerce conversion rates take place on pages that load in under two seconds.
Because page load speed affects how quickly web pages load on desktops and mobile devices alike, it is crucial to optimize page load speed. Visitors’ interest will wane, and they will switch to a rival website if loading takes too long. The same research also concluded that every additional second a page takes to load results in a 4.42% decrease in visitor retention.
A few recommendations for speeding up your page load time are as follows:
- Remove any unnecessary scripts or code.
- Use simple, web-optimized images in favor of clumsy, crowded designs.
- Use content formats to enable scanning of your website.
A good website structure is influenced by a variety of factors, including the number of site links, enhanced crawling, logical hierarchy, menu, and sitemap, to mention a few. It’s also crucial to check that your website’s structure is straightforward.
#2 Use SEO terms and keywords
With close to 90% of traffic coming from results on the first page of Google searches, you cannot afford not to be there, especially if your competitors are.
SEO keywords are the keywords and phrases that you employ in your website content to help the search engines find your pages. Consequently, it is crucial to use SEO keywords because they make your material simple to find online for your users.
Before creating your SEO texts, conduct keyword research to have your list of SEO keywords ready. Be sure you comprehend your target audience, their wants, and the best way for them to express those demands. Because there are platforms where individuals may write on various topics, social media sites like Quora, Reddit, and the like are the best places to gather free SEO keywords. You can locate a few likely keywords and phrases if your product or service category is one of the topics.
#3 Create content, be cognizant of UX
What does a website visitor desire from this page? Is there anything specific that they are attempting to achieve? What do they hope to accomplish?
Your response to these questions helps you curate content explicitly for your audience.
Content is the most crucial element in search engine results. The main ingredients of high-quality content are accurate and pertinent information, delivered in a readable fashion and written from the correct viewpoints using precise language.
SEO strategies include some or all of the following non-text content – images, GIFs, videos, audios, infographics, and podcasts.
In addition to being mindful of what to add, also:
- Have a clear objective of your content and ensure there is a clear takeaway or CTA
- Leverage surveys and analytics tools to understand your target audience
- Build an editorial calendar and update your content on a regular basis
To illustrate your point, you may need to create your photos occasionally. Sometimes, this entails presenting the data in a graph to convey the meaning.
#4 Are you paying enough attention to mobiles?
Did you realize that the majority of website traffic now comes from mobile devices? This data indicates that your website isn’t operating as effectively as it might. Additionally, your business suffers if your website isn’t functioning correctly.
Creating a website responsive to all mobile devices is not always straightforward. That explains why many businesses outsource their web design needs to a reputable firm. So how can you know whether you require outside assistance? Here are some likely indications:
- Viewing the content of your website on the phone is not fun.
- Your website doesn’t appear appealing on an iPhone or an Android smartphone.
- Visitors are subscribing to your newsletter but then leaving your website without returning.
Your SEO material will be more successful, and your site will rank higher in search results. This happens when potential customers use your keywords and phrases when searching if you optimize your website to be mobile-friendly in both formatting and content.
Combining UX and SEO
Undoubtedly, a lack of impactful SEO strategies significantly impacts user experience. Focusing on how visitors arrive at your website from search results and their experience there will be more crucial than ever as Google continues to develop its ranking factor techniques.
Let SPINX Digital view your website. We will work with you to enhance the user experience of your website while also boosting your search engine rankings.
Contact us to start integrating UX design into your SEO effort to produce greater results. We are eager to see you grow!