List of Top Web Design Trends to Look in 2020
- Feed Website Design
- Paper Planes Website Design
- Simply Chocolate Website Design
- Frans Hals Museum Website Design
- Elias Akentour Portfolio Website Design
- Torgerson Design Partners Website Design
- Locomotive – Swab the World Website Design
- Superhero Cheesecake – The Year of Greta
- Skyline Films Website Design
- RESN- i-Spy Website Design
Website design can be the determining factor in whether a user visiting the site converts to the brand. Many different elements go into good website design, but the most important are user experience, security, and visual presentation.
As you take your team into 2020, you may be thinking about redesigning your website. If so, take a moment to check out some of the past winners of the Awwwards and 2020’s nominees. These sites represent the best web design in the world and offer a unique glimpse at what’s working for successful websites all over the world.
The Awwwards reveal the best in many categories for creativity, design, and innovation across the internet, with categories ranging from the Best Articles and Interviews to Mobile Excellence and Design. Their Web Design category is one of our favourites to watch. Not only does it offer up and coming trends, but it’s easy to see innovation and exciting aspects of technology set to disrupt the status quo. As you prepare your 2020 strategy and think about the changes you would like to make to your own brand’s website, see if you can draw inspiration from the Awwwards’ past winners and current nominees.
Best Website Designs of 2015: Feed
Feed offers visitors a truly unique and immersive experience. From the moment users click to the Feed Music website, a creative combination of video content and animation creates an incredibly engaging experience.
This site is a perfect example of how to create immersive experiences with multimedia. No matter what type of organization you run, video and animation can be perfect assets for engaging users directly and grabbing their attention as soon as they arrive on your homepage.
Best Website Designs of 2016: Paper Planes
With an invitation to use your mobile device in the right corner, a world spinning front and centre, and paper airplanes flying throughout, this website by Active Theory in the U.S. accomplishes a lot by investing in a simple concept – the power of the web and an Android device creates instant connections and is as easy as tossing a paper plane. As the planes seem to come closer and then further around the world, users organically feel like they are part of the story – a clever trick for any website.
Best Website Designs of 2017: Simply Chocolate
Denmark chocolate maker Simply Chocolate created this website with specific pages for every chocolate bar. One of the most delightful visual aspects of this site is the way all the products display consistency in branding as you scroll from one to the next. Every chocolate bar seems to pop off the screen, tempting you to reach out and grab it.
Simply Chocolate manages to create an engaging and immersive experience with a relatively minimalist design concept that encourages the user to explore and continue engaging with the site.
Best Website Designs of 2018: the Frans Hals Museum
The 2018 Site of the Year Awwwards winner from the Netherlands uses a combination of exhibit photography and digital design elements. This carefully crafted mixture guides visitors to the site through the experience they’ll have during a visit to the museum in person. This is a great combination of information and immersion that also effectively promotes the museum’s Instagram account seamlessly through the homepage.
Website Designs Nominee 2020: Elias Akentour Portfolio
This French artist’s website is an engaging blend of still photography, video content, and bold use of black and white to guide users through an incredible array of works. Elias Akentour is a French art director with more than seven years of experience with hands-on work in branding, design, and advertising with special focus on new technologies and luxury markets. As soon as you click to the site, you’ll notice an unmistakably upscale vibe; the quick introduction blends seamlessly into the meat of the site and offers easy navigation through the rest of the site’s content, including a gallery, portfolio, and contact information for Elias.
The intriguing animations throughout the website encourage you to explore and learn more about Elias and his work.
Best Website Designs Nominee 2020: Torgerson Design Partners
Ozark, Missouri based Torgerson Design Partners is a full-service architecture firm with a stunning website. Every section of the site includes familiar features with micro-animations instead of the typical static icons you’re used to seeing on other sites. The clean and minimalist design guides users downward through information about the company, their design philosophy, a gallery of past projects with quick views of their details as you hover over each one.
Top Site of the Day Website Design 2020: Locomotive – Swab the World
This website is working to increase awareness of stem cell donation and hoping to diversify the global bank. Every piece of the site draws the eye in – from the unique colour combination of umber and teal to the movement to the right of the eye. The moving balls located in just that area force the user to see the site in fullness, boosting visual interest seamlessly.
Best Web Design Nominee 2020: Superhero Cheesecake – The Year of Greta
When you have a figure as powerful and recognizable as Greta Thunberg, your best option is to use that image in your website campaign. That’s exactly what Superhero Cheesecake has done with “The Year of Greta” from the Netherlands. A passion project with an illustrated timeline of Thunberg’s rise from kid campaigner to global icon.
Best Mobile Excellence Web Design 2020: Skyline Films
Regardless of your industry, if your site isn’t optimized for mobile, you’re a few years behind. This is especially true for the film industry, where technology and imagination are expectations of any digital campaign. The UK’s Skyline Films has worked their magic in marketing for the film series, Sherlock Holmes. When working with period pieces, it can be difficult to balance the beauty of the era with the magic of technology, but this mobile site goes beyond what most users expect. Victorian images in sepia tones seem to contract with the speed and intuitiveness of the sit, but that contradiction is what makes it work.
Best Website Design of the Day 2020: RESN – i-Spy
A digital take on the I-Spy books beloved by children the world over, this New Zealand campaign for the children’s destination, Hei-Hei, is both imaginative and informative. It captures both the spirit of the place while being a fun, game-like entrance into the world of the park. Sites that can make the digital world come alive for children are rare, and this one does it in such a way that adults will want to be involved, too.
Balance Web Design With Powerful Messaging
These sites represent some of the most forward-thinking yet functional and intuitive web design options gaining popularity in 2020. It’s always a good idea to try and glean inspiration from as many sources as possible when you’re looking for ways to revolutionize your own website. These sites are just a few to continue watching in 2020 and are perfect examples of blending clever business and tasteful aesthetic design. If you’re trying to strike out in a new direction with a bold new website design concept, take a moment to look through the Awwwards’ past winners and current nominees for inspiration.