Following in the footsteps of 2018 & 2019’s video marketing trends, live video marketing has become a powerful boon – and bane – for marketers. It is what the best digital marketing agencies around the world are talking about these days. Users crave instant, live content, and several social media sites have risen to the challenge of providing it. Tiktok, Facebook, Snapchat, Instagram, and YouTube have all cited amazing influxes of users to their live content, but they haven’t done so without discovering the darker side of live sharing.
Here are some of the pros and cons you can use to decide if live video marketing is the right strategy for you.
Live video streaming allows brands to connect with customers on a personal level. The sense of exclusivity that live content offers strengthens the bond between brand and consumer while affording a sense of transparency to the company. Though new to Facebook, live streaming itself has had some time to develop – from Periscope to Vine, live video can personalize the business-consumer relationship.
It’s also a great opportunity to solicit feedback directly from consumers, if the platform you’re using allows for interactive commenting. Ask users what they want in real time and get their answers back the same way.
If you’re already using video content as part of your marketing strategy, making the transition to live marketing doesn’t have to be costly to implement. It becomes even easier if you already have the enterprise cms solutions to support such video needs on your platform. The materials and tools required are the same. All you need to produce live content is a good quality camera that can record in high definition and an internet connection that can support that high quality.
Holding live events, like customer question and answer sessions, or live tutorials, is a great way to increase brand loyalty and customer engagement. It’s also an excellent way to showcase your product, whether that product is information, merchandise, or expertise.
After a while, you’re liable to start seeing the same screen names and users in your sessions. Encourage and allow your users to interact with one another to build a stronger sense of community in your consumer base. The more they interact and identify with each other, the more they’ll start identifying with you.
And finally, rounding out the list of pros is the uniquely human quality that live video marketing can afford your operation. It allows your brand to have conversations with your users and let them take part in the brand narrative. When your users feel as if they have ownership in the shape of the brand, they engage with it on a personal level. When that happens, your conversations turn into conversions.
If something goes wrong during a live video session – whether it’s technical or human error – there’s no undo button or editing magic to take care of it. The human aspect of live marketing is a double-edged sword for brands – while it makes you more relatable, it also increases your chance of error.
Fortunately, good grace and a sense of humor can often overcome smaller errors.
If your presenter, project manager, or staff involved in the live product aren’t fully prepared, users will notice. While your customer base is free to use your time at their leisure (they paid, or will pay, for that privilege), the luxury is not mutual. If your project appears unprepared, users may feel that you’ve wasted their time, and that perception can be nearly impossible to recover from.
Specifically, you could potentially miss your target audience. This is another case of a double-edged sword: the boon that exclusivity offers may also be the bane. You could consider adding multiple live sessions to a given day to increase your exposure chances, but that may require time and money you can ill afford to spare.
Whether it’s your ISP or your customer’s ISP, you have two major hurdles to a live feed and you’re (usually) incapable of doing anything about them. If either side falls short, your user may receive a low quality or overburdened feed which detracts from, rather than adds to, the perception of your brand.
Outside of costly upgrades to your own internet arrangement, there’s no way for you to contend with this factor except to hope for the best.
If you’ve decided that the pros outweigh the cons, there are some steps you can take to limit the potential for live snafus.
Now that you have all these points in mind, there are a final few things that you need to do. The first is to decide who is going to go live. Do a few dry runs with them. The second thing is to ensure that your web design Los Angeles supports the live-streaming feature. The third thing you need to do is set your camera settings to ensure the audio and video are fine. Then, you shoot.
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Well, this is was very tricky. I think video marketing is successful kind of marketing but not everywhere and every time. All I can say is we must have to analyze the market, the customer and the product/service and then come up with a good marketing plan.
Yes, Stephen, it is really worth it. The online presence is the greatest way to showcase your products and promote your services using video marketing. Video helps you to connect with the audience, testimonial of your happy customer, and it will boost your information retention. Moreover, your customer loves videos. but while doing video marketing we have to concentrate on allocate resources, tell your stories, engage, keeping it shorter, publish, analysis.
Awesome insight. Nicely done!
Wonderful Blog.
multi vendor ecommerce website development