LATEST POSTS

Understanding-the-Entrepreneurial-Mind

Understanding the Entrepreneurial State of Mind

Entrepreneurs have always held a special place in the business world. They’re the lone wolves of the industry—the creative, independent, driven stars of startups. When someone mentions the word “entrepreneur,” it inspires feelings of fear, risk, and excitement. Millions of people dream of owning their own successful businesses, but many don’t know what it is […]

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Make-Social-Media-Work-for-You-with-Shareable-Content-185-185

Make Social Media Work for You with Shareable Content

Today, social media is perhaps the best all-in-one platform for businesses. It can be used to provide information to customers, advertise, and answer questions and concerns. The greater the audience that a business’s social media reaches, the more benefits they’ll receive. High quality blog posts, articles, and statuses are important, but they also need to […]

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content-remarketing

Content Remarketing: Explanation and Tips for Success

Content marketing is a staple in every successful business’s campaign strategy. For years, content marketers have published blog posts, long-form articles, white papers, ebooks, and other valuable bits of content to attract new leads and engage with current clients, with significant returns on investment (ROI) across the board. However, there’s a new trick in the […]

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arbys_logo-185

How Arby’s Revitalized Their Marketing Campaign

For years, Arby’s lagged behind the competition when it came to fast food marketing. Its marketing strategies fell short, failing to reach its customer base or make a sufficient impression. Its tag lines sounded forced, and new product debuts seemed to lack the spark more successful brands had. The company suffered a $150,000 sales loss […]

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