What is an Infographic?
An infographic is a medium that turns complex information into visuals or a story to more effectively communicate its key points. Instead of boring readers with a lot of dry information or statistics, marketers can use an infographic to send the message in a more captivating way. But here’s another catch. Many marketers in top creative agencies and SEO companies also use infographics to generate backlinks. We’ll get into the backlink generation tactics later, but before that, let’s understand the elements in infographics.
An infographic combines two of the most important things in marketing: INFORMATION AND GRAPHICS. They convey a great deal of information – usually supported by statistics and high-quality sources – without overwhelming the reader with wordy explanations. At the same time, they grab the eye and keep users engaged with the content.
Infographic Example 1
HERE’S A QUICK SUMMARY:
- Why are Infographics used?
- 5 Proven Advantages of Infographics
- Types of Infographics?
- Do Infographics Really Work?
- How to Create Stunning Infographics?
- Top 5 Infographic Maker Websites
- Best Real-Time Infographic Examples
Why are Infographics used?
INFOGRAPHICS ARE EASILY SHAREABLE SINCE THEY POST TO WEBSITES AS IMAGE GRAPHICS. This allows readers to instantly share them to social media with just a click. The information-heavy nature of an infographic also translates into benefits for the brand in terms of authority and authenticity.
INFOGRAPHICS ARE AN IDEAL WAY TO COMMUNICATE WITH TODAY’S CONSUMERS. Visuals are now the communication method of choice. Studies show that a whopping 91% of buyers prefer visual content to traditional or static media.
VISUAL COMMUNICATION IS MORE ENGAGING AND VALUABLE TO USERS THAN NONVISUAL. Unlike a photograph, however, infographics also offer the opportunity to convey information through text. This can lead to a search engine optimization (SEO) boost and many other benefits that a simple picture cannot provide.
INFOGRAPHICS ARE VALUABLE TOOLS BUSINESSES CAN USE FOR MARKETING AND SALES. If you have yet to venture into the realm of infographics, there’s no better time. Infographics have been thriving since 2017, with around 60% of businesses finding them to be effective for marketing and sales purposes. The reason those businesses got successful is the same reason why you should thrive for infographics. Yes, they chose the perfect web design company to fulfill not only their web design requirements but infographics too.
TODAY, INFOGRAPHICS ARE MORE POPULAR THAN EVER. We are still very much a visual society – even more so than two years ago. Three-fourths of the world’s marketers use visuals to get their messages across. Don’t miss out on an important opportunity to grow your brand and expand its reach. Learn all you need to know about how to make infographics (and why you should) here.
5 Proven Advantages of Infographics
Infographics are proven sales tools. When you use an infographic to market your brand, product, or service, it can make it instantly clear to potential customers why they should choose you over the competition. Infographics are fast and reliable ways to convey information without putting your users to sleep.
- More user engagement
- Potential to go viral
- Subject authority
- Better brand value
- Increased SEO
Infographic Example 2
They help you lower bounce rate while simultaneously reaping a range of benefits, including:
1. More user engagement
Less text-based content on your website means better user engagement. The average user’s attention span is just eight seconds. A user can make a judgment about your website in less than two. An infographic could provide the visual intrigue your website needs to decrease bounce rate. Infographics are pleasing to the eye and make a user want to stay on your page longer.
2. Potential to go viral
The shareable nature of an infographic leads to the possibility of going viral through social sharing. If your infographic has particularly poignant statistics or information, you may find it spreading like wildfire across the Internet. Make sure to put a watermark with your brand name on the infographic for credit. Keep in mind that infographics can also work as clickable links. Connect your infographic with a link back to your website to help bring more users in.
3. Subject authority
An infographic is traditionally chock-full of verifiable information. Companies can create infographics based on original research or using a conglomeration of existing studies. Either way, the information grouped together can show the company values data and is an authority figure in its niche. (Establishing authority is especially important for companies in the Your Money Your Life industry, thanks to the Google E-A-T update.)
4. Better brand value
Brand value relates to reputation. The better a company’s reputation, the more money customers are willing to spend on its products. Boosting brand value takes establishing a reputation of excellence in your niche. Infographics can help you get there. Publishing unique and original infographics can boost brand value by showing your knowledge on a subject and proving your commitment to adding value to customers’ lives.
5. Increased SEO
Infographics can help SEO in a number of ways. Your website benefits from adding high-quality visuals to go along with text content. Since an infographic is both a visual and content, however, you get the added advantage of text-related SEO. You can infuse your infographic with keywords and high-quality links to amplify your SEO efforts.
Infographics are highly effective visual communication tools. They do not require the money or resources it takes to create other forms of visuals, such as video content, yet they can deliver extraordinary returns on investment (ROI). Infographics, when done right, can demonstrate to your customers that you are a brand that wants to engage with users, spread accurate information, and keep them informed. The benefits of using infographics can translate into more leads, lower bounce rates, and more conversions.
Types of Infographics
Depending on the kind of information you want to visualize and communicate, there are different infographic formats to try out. It helps to know which format will suit your content.
- Statistical Infographic
- Informational Infographic
- Geographic Infographic
- Timeline Infographic
- Editorial Infographic
- Flowchart infographic
- Resume Infographic
Here’s a roundup of some of the most popular types of infographics:
1. Statistical Infographic
If your goal is to present a lot of data from multiple sources, a statistical infographic is a great option. Such an infographic makes ample use of charts, icons, images, and graphs to showcase the data. This makes it easier for the audience to digest the information and actually remain hooked to the story behind the data.
2. Informational Infographic
An informational infographic is another popular template that is ideal for providing an overview of a topic, especially if it is a technical subject that your audience is not familiar with. Unlike other types of infographics, an informational infographic is text-heavy and is usually divided into different sections with headers to enhance the design flow.
3. Geographic Infographic
If you want to present demographic or location-based data such as the results of a survey, a geographic infographic is an ideal option. Various map charts and heat maps form the focal point of such infographics and you can even add labels on such maps to make the data easier to understand for the audience.
4. Timeline Infographic
A timeline infographic is your best bet when you want to show any event or actions in a chronological manner. Such an infographic is especially helpful in presenting the history of a company or product trends in the market. As you can take the audience on a journey while highlighting a sequence of events, you can get better engagement through such infographics. You can make them as simple or as complex as you want them to be.
5. Editorial Infographic
Editorial infographic is a condensed version of a news article. They can be used for transmitting a large amount of information in an engaging manner. They also have a wider distribution potential — due to their generic nature, the chances of your audience sharing such infographics are higher.
6. Flowchart infographic
Such infographics are useful when you want to create a process flow for an information stream. You can use them to provide specialized answers to your audience or show how multiple situations can have the same conclusion.
7. Resume Infographic
Resume infographic is a new trend in the market to grab the attention of employers, especially when you are applying for a job in marketing or advertising. Instead of sending text-based Word resumes, you can convert them into visually captivating infographics. Such infographics use different charts to highlight the key statistics and accomplishments of a candidate.
Do Infographics Really Work?
Some business owners have misconceptions about the effectiveness of infographics. This is largely because, in the past, infographics weren’t nearly as effective as they are today. Most early versions of infographics were very low quality and poorly executed. Combined with fewer opportunities for social sharing, this led to many companies writing off infographics as a waste of time. Today, however, everything has changed.
Infographic Example 3
THE IGW REPORT ON INFOGRAPHICS DISCLOSES THESE OUTSTANDING FACT:
- 84% of companies that use infographics say they are effective
- 76% of marketers believe infographics are essential business tools of the future
- Visuals can improve retention rates by 400%
- Infographics are 61% effective at teaching readers and helping them retain information (more effective than commercials, articles with images, and blog posts)
- 57% of people asked say infographics made them think deeply about a subject
- 46% said infographics influenced their decision to purchase a product or service
- 50% of consumers have a favorable view of infographics
The state of infographics today, two years after the study, is even better than it was in 2017. The infographic isn’t going anywhere. If you’re one of 44% of businesses who still say they are unfamiliar with infographics, you could be missing out on an enormous marketing and sales opportunity. Don’t waste another day. Learn how to make your own effective infographic here and now.
How to create Stunning Infographics?
Infographic creation is not as hard as many people believe. Thanks to tools such as infographic makers and infographic design templates, creating your own original infographic is simple. You can create a compelling visual in minutes with the right resources. If you don’t feel confident in your ability to create an infographic yourself, a digital marketing firm can help.
Infographic Example 4
Here’s a stepwise guide that tells you exactly how you need to go about creating stunning infographics:
1. Craft your concept
What will your infographic say? The focus of your infographic should be to deliver valuable, desired information to your brand’s target audience. If you are an SEO agency, for example, your infographic could cite SEO statistics or walk users through the steps of conducting an SEO audit. Look at keywords, buzzwords, and your customer personas to decide what information your customers would value.
2.Identify the Target Audience for the infographics
Every infographic you create should be catered to the needs of your target audience. That’s why identifying the target audience is a vital step in the infographic creation process — after all, if you create an infographic that looks appealing to everyone, it’s not going to be appealing for anyone.
Who the target audience will also help you determine which type of infographic will work best and how much detailing do you need to add. It is also a great litmus test to check if you can add more data or rely on visuals alone. Here are a few things to keep in mind when you are identifying the audience:
- Where is your target audience located
- What level of knowledge do they have
- What are the basic demographics of your audience?
3. Gather information/content
If you’re really trying to boost brand authority, consider investing in original research to use in your infographic. Otherwise, the topic of your infographic could be more general knowledge, a how-to guide, or a collection of facts or statistics you gathered from reputable sources (with citations).
You must curate compelling data that will grab your audience’s eyeballs and make your infographic more credible. You also want to add information that directly relates to the infographic you are creating. For example, if your infographic is about the benefits of using Instagram as an advertising platform, you don’t need to include the advantages that social media offers as an advertising medium. Simply stick to the information that is relevant to your goals.
4. Select a template
You will need to enter your information into an infographic maker or template. Luckily, these tools are now available online, for free. Simple to use infographic creators enable you to customize your design’s colors, layout, and information to turn it into a visually stunning final product.
You have the power to choose whether you want to keep your infographic simple or go the extra mile to make your infographic stand out. You can create the infographic yourself using a template or hire a graphic designer to make it truly stunning. Hiring someone to help you can lead to original artwork or animations, along with a professional and polished look that will set your brand apart from the competition. Work with your team to determine your budget for your infographic.
But in case your budget is a constraint, there’s no reason to lose heart. You can still create attractive infographics using a suitable template. Luckily, there are tons of templates available online that you can customize — all you need to do is choose one that best suits your goal.
5. Follow Minimal Design Practices
A busy and cluttered infographic is a surefire way of turning off the audience. That’s why choosing the right design practices has a profound impact on how the target audience receives the infographic. After all, every infographic should transmit the intended information without overwhelming them.
While creating an attractive infographic is the goal to get the attention of your audience, make sure to follow minimalistic design principles so that your core message doesn’t get lost — even though you may be tempted to use a bunch of different visuals and throw in too many design techniques, keep it as simple as it can fetch you better results.
6. Optimise the Infographics
Like everything else that you publish online, infographics too need to be optimized for SEO. Adding the right keywords strategically can help your infographics rank higher on search engine results and attract more audience. Also, make sure to add the keywords in the alt text for the infographic.
The alt text or alt tag appears as part of the HTML code of a page and is used to describe what an image represents. So even if your infographic fails to load on time or your audience is using a screen reader to browse the internet, they’ll still know what your infographic is all about, thanks to the alt text.
Top 5 Infographic Maker Websites
If you want to easily create a custom infographic for your website or a blog post, go with an infographic maker websites. Many sites offer free infographic templates that are simple to fill out and publish.
Infographic Example 5
THESE ARE FIVE OF THE TOP CHOICES AVAILABLE TO YOU:
Canva’s infographic creator is free to use and can help you design one in minutes. You don’t need to work with complex design software; Canva has an enormous base of templates and illustrations built-in.
Visme.co offers fun and innovative tools for building infographics and other types of visual communicators. It offers hundreds of infographic templates and millions of photos. You can sign up for free, but some premium features cost money.
Venngage is a paid platform for creating infographics from scratch unless you are a student. It’s a worthy investment, however, thanks to its simple use and exceptional end products. You can tailor your graphic according to its topic and your industry.
Piktochart is a simple, intuitive tool with hundreds of templates that make infographic creation easy. The website walks users through each step of the process, from choosing your template to sharing it online. It’s free to use.
Visualize.me is a great choice if you’re interested in creating infographics for additional purposes beyond marketing or sales for your business. If you want to visualize your professional résumé, for example, this website can help you do so for free.
It’s easy to build a beautiful, information-rich infographic thanks to modern technology. All you need to do is pick a topic, choose a template, fill it with data, and click create. You have the option to get even more creative with your design using premium packages or help from an expert. However, you can get started with making infographics immediately on one of these five websites.
Best Real-Time Infographic Examples
With time, skill, and creativity, you can create a visually compelling infographic that quickly conveys the story and makes the information easy to understand. Now if you’re like most people, you’re a visual learner. We know it’s helpful to see examples of infographics that shine. We’ve compiled a list of our top five favorite infographic examples to show you what your customers are expecting. We are sure that these will help you learn the nuances of what goes into creating an infographic that knocks the socks off your audience.
Infographic Example 6
Here are our top five choices for infographic examples:
A Well-Balanced Blog. We chose this infographic mainly for its creativity and attractive visuals. LinkedIn combined blogs with food groups to create a fun and engaging infographic on what ingredients a good blog should contain. The infographic has a ton of valuable information for business owners and marketers that want to succeed at blogging, but it breaks it down into more easily digestible chunks.
This Cow Illustrates 8 Business Models. This infographic breaks down a complicated topic using a simple (and amusing) cow analogy. It uses simple visuals of cows and dairy products to grab attention, along with tidbits of information to drive the point home. This is a great example of how an infographic can explain a complicated subject using simple and intriguing visuals.
>> SPINX Digital:
Common Web Design Languages, What They Do and Why You Need Them. Our very own infographic uses attractive colors and images to make it easy to read, along with 11 clearly defined points that are easy to skim. We convey important information about how to redesign a website without getting too wordy. Then, we go into more detail in the blog below the infographic.
>> Content Marketing Playbook:
Hubspot’s playbook on Content Marketing is a practical, actionable, and accessible infographic. It has the right balance of fun graphics and compelling metrics that makes it incredibly difficult and hard to look away from this infographic. The prominent violet background and the use of other bright colors make the infographic engaging and easy to read.
>> US FDA:
U.S Food and Drug Administration created an impact-driven infographic to communicate their regulatory response to handle COVID-19. The use of distinct colors and separate columns enhances the readability and does not crowd the infographic with too much text.
Make your infographic – one that’s worthy of ending up on someone’s best examples list. It’s as simple as coming up with a great idea for an infographic and using an online template to bring it to life. Getting started with infographics is easy and highly rewarding. Your business can reap benefits to its reputation, brand awareness, and brand value through smart and consistent use of infographics. Don’t wait for your competitors to do it first. Attract the right kind of customer attention with custom infographics.