B2B, Business

How Email Attention Span is Increasing

Email has been a staple of digital marketing for years. The return on the investment is measurable with even moderate effort for most brands. But every marketing professional today knows that one of the biggest challenges for email marketing has been competing with an ever-dwindling reader attention span. For years, the average attention span for […]

Entrepreneurs, Entrepreneurship

The Female Entrepreneur: Lone Wolves Leading the Pack

2017 is a promising time for young, female entrepreneurs. Women overcome obstacles and defy accepted odds every single day. It’s vital for us to inspire younger generations of women to succeed in their endeavors. Some recent statistics show us that women are growing increasingly more active in generating new organizations and new business models. Today, […]

Design, UX

How to Revamp Your Site’s Photography in 2017

We’ve all heard the expression, “a picture is worth a thousand words,” so you want the photos on your website to really stand out to draw in new customers. One of the biggest rules when choosing images for your website is to avoid stock photographs. It is tempting to choosing stock images because they’re typically […]

Business, Design, Web Development

How You Can Incorporate Gamification into Your Website

If you’ve been reading anything about web or workplace trends, you’ve likely come across the idea of gamification. Video games have changed dramatically over the past few decades, and the appeal isn’t lost on marketing professionals. Incorporating aspects of games into website design can keep visitors entertained, engaged, and delighted with your site and content. […]

Design, UX

How Augmented and Virtual Realities May Change Web Design

Virtual reality has been around for years, but it hasn’t journeyed far from the sci-fi realm – until now. Once reserved for trekkies and gaming enthusiasts, virtual reality and its partner, augmented reality, are hitting the mainstream. Big sponsorship from tech giants like Facebook (proud owners of Oculus Rift) and Google are making VR headsets […]

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