UX

Better UX in 2017

With the digital business world expanding rapidly, competition for customers is fierce. One of the best ways to increase conversions and turn website visitors into paying customers is incorporating great user experience (UX) design. Solid, well-crafted UX enhances a customer’s journey with your brand. In the last year or so, UX design has advanced considerably, […]

Entrepreneurship, Startup

7 Startups to Watch in 2017

Startups are gaining momentum every year, and 2016 was a particularly great year for them. Although it has barely begun, 2017 promises to be even better. Successful new startups benefit marketers and entrepreneurs around the globe with their new ideas and innovations, bringing new ways of thinking and creating to the table. Additionally, keeping up […]

Branding, Entrepreneurs

What Entrepreneurs Get Wrong With Marketing and PR Online

The line between traditional PR and marketing is fading. As such, new businesses can forget the power of comprehensive marketing and PR campaigns. But if you really want your business to take root, you need smart strategies that can effectively address both. Consider these facts when you’re developing your business’ marketing and PR strategy. Fact […]

Design, Entrepreneurs

Entrepreneurs and Web Design: A Match Made in Heaven

It may go without saying that entrepreneurs are a creative bunch, but building a successful enterprise is one thing – representing it on the web through great and compelling design that attracts business is another. There are many easy and affordable web design tips and tools for entrepreneurs and small business owners that can help […]

Branding, Business, Online Marketing Tips

The Latest Trends in Digital Marketing

Digital marketing is a constantly shifting landscape. Trends can change in the blink of an eye, and digital marketing professionals are constantly looking for new ways to leverage the power of the internet to make more connections with their audiences. For better or for worse, digital marketing is here to stay, and it should be […]

Branding, Business

When is it Time to Expand Your Brand’s Scope?

Your business specializes in one particular type of product or service with great success – well done! Your hard work and investment have paid off! Now, though, you may be wondering how to grow your business. You know that expanding into new markets or introducing new products and services may help move your business in […]

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