In 2016, the number of online shoppers surpassed in-store shoppers. Brands must prepare their websites to handle increased traffic if they want to maintain a strong user experience. This year, give your customers a seamless Black Friday and Cyber Monday shopping experience by starting early on website maintenance, updates, and user analysis. Prepare for holiday […]
People make purchasing decisions with their eyes first. For realtors, that means making every effort to impress long before an open house. Your online presence needs to shine to pull in serious prospective buyers and sell your brand to interested sellers. Certain design elements can give your site the extra oomph needed to begin valuable […]
Einstein famously said, “Keep everything as simple as possible, but not simpler.” In an effort to ensure all your processes are streamlined, your website might actually leave users in the lurch. While businesses want their website to feel clean and simple, too much simplicity can be confusing. Simplicity can be the key element in an […]
Your marketing team may use several buzzwords to describe their efforts – one might call it a “unified view of the customer,” or another might refer to it as “a central source of truth.” While every marketing team might think it has its own 360-degree view of the target audience, it’s usually not possible without […]
Effectively managing the user experience (UX) – like most website strategies – relies on data. Data informs the decisions of website designers by tracking user behavior, making analytics visible, and gathering customer information. It gives designers the ability to make choices based on real user data, not speculation. Designers would be flying blind without UX […]
Enterprise user experience (UX) is software designed for employees, not consumers. For the users, it’s often seen as clunky, convoluted, and hard to understand. Employees feel frustration because they must use the software to work, but can find it difficult to navigate. Employers hold on to outdated technology because replacing it sounds too expensive and […]
