Einstein famously said, “Keep everything as simple as possible, but not simpler.” In an effort to ensure all your processes are streamlined, your website might actually leave users in the lurch. While businesses want their website to feel clean and simple, too much simplicity can be confusing. Simplicity can be the key element in an […]
Your marketing team may use several buzzwords to describe their efforts – one might call it a “unified view of the customer,” or another might refer to it as “a central source of truth.” While every marketing team might think it has its own 360-degree view of the target audience, it’s usually not possible without […]
Effectively managing the user experience (UX) – like most website strategies – relies on data. Data informs the decisions of website designers by tracking user behavior, making analytics visible, and gathering customer information. It gives designers the ability to make choices based on real user data, not speculation. Designers would be flying blind without UX […]
Enterprise user experience (UX) is software designed for employees, not consumers. For the users, it’s often seen as clunky, convoluted, and hard to understand. Employees feel frustration because they must use the software to work, but can find it difficult to navigate. Employers hold on to outdated technology because replacing it sounds too expensive and […]
If your website was a house, your header would be the lawn. It’s the first thing users see, and it dictates whether they keep driving or stop to take a look the house. With so much riding on the header, it can be tempting to jam it full of bells and whistles. A header can […]
E-commerce sites need to incorporate a flawless design, UI, and UX to impress customers. When your website looks crisp and is intuitive, users are more likely to spend time on your website and eventually purchase your products or services. Here are some design trends to look out for late in 2017. Mobile Responsive Design Users […]
