Business, Design

The Right Mindset: Capitalize on Color to Increase Conversions

The appropriate use of color in web design could be the difference between drawing visitors in and inadvertently shooing them away. Studies done on color psychology show a correlation between color and mood, giving some shades a unique power over others. Designers can use this information to create brand recognition and bring attention to certain […]

Business

How to Use Artificial Intelligence in Marketing

Artificial intelligence (AI) is finally hitting its stride as technology catches up with imagination. Out of the realm of science fiction and into the eager hands of the masses, AI is quickly revolutionizing the modern business place. From insight-driven ecommerce platforms to innovative alliances with IoT (Internet of Things), AI is making waves that will […]

B2B, Business

How Email Attention Span is Increasing

Email has been a staple of digital marketing for years. The return on the investment is measurable with even moderate effort for most brands. But every marketing professional today knows that one of the biggest challenges for email marketing has been competing with an ever-dwindling reader attention span. For years, the average attention span for […]

Entrepreneurs, Entrepreneurship

The Female Entrepreneur: Lone Wolves Leading the Pack

2017 is a promising time for young, female entrepreneurs. Women overcome obstacles and defy accepted odds every single day. It’s vital for us to inspire younger generations of women to succeed in their endeavors. Some recent statistics show us that women are growing increasingly more active in generating new organizations and new business models. Today, […]

Design, UX

How to Revamp Your Site’s Photography in 2017

We’ve all heard the expression, “a picture is worth a thousand words,” so you want the photos on your website to really stand out to draw in new customers. One of the biggest rules when choosing images for your website is to avoid stock photographs. It is tempting to choosing stock images because they’re typically […]

Business, Design, Web Development

How You Can Incorporate Gamification into Your Website

If you’ve been reading anything about web or workplace trends, you’ve likely come across the idea of gamification. Video games have changed dramatically over the past few decades, and the appeal isn’t lost on marketing professionals. Incorporating aspects of games into website design can keep visitors entertained, engaged, and delighted with your site and content. […]

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