Design

5 Website Design Best Practices (And 3 Terrible Ones)

Best practices in web design are constantly changing. As the internet evolves, so do websites and the way designers create them. One of the main factors that drive web design practices is how users access and explore the internet. Since the rise of mobile technology, web design has become more about being user-friendly and responsive […]

Design, Web Development

How to Use and Customize EverWeb

EverWeb makes designing a website incredibly easy. EverWeb, created by Rage Software, is a Mac design application that lets you create websites quickly and easily. The websites are attractive and customizable and are built using a simple drag and drop interface. Upon first using the app, you’ll notice the website you’re building is laid out […]

Design, Web Development

Commonly Made Sidebar Mistakes and How to Correct Them

Many web designers neglect appropriate sidebar usage. Sidebars are often loaded with more distracting features and content than readers know how to deal with, which may lead them to leave the page. Even if a reader doesn’t leave the page because of an over-crowded or otherwise inappropriate sidebar design, he or she will come to […]

Design, Web Development

How to Design Functional Menus

So you’ve gotten people to come to your website, which is a great first step. Now you need to get them where they want to be, or they’re likely to bounce. Having a good menu will help prevent bounces by getting people where they want to be efficiently. Although menus might seem complicated at first, […]

Branding, Online Marketing Tips

Niche Market Campaign Takes a Special Approach

You may own a large corporation or a small business, but campaigns to niche markets can be valuable additions to your marketing tool set. However, niche marketing requires a different campaign than mass marketing does. When you prepare such a campaign, consider and account for these differences. Audience Characteristics Part of every niche marketing campaign […]

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