UX, Web Development

The Value/Importance of UX Research in Product Development

From secret shoppers to website evaluators, user experience (UX) research exists to solve problems. When you’re preparing to roll out a new product or you’re trying to pinpoint where users may be dissatisfied with an experience, there’s a lot to consider. Visual design, content and usability, information architecture, interaction design, user research, and more play […]

Content

How Content Will Continue to Change in 2016

Content marketing isn’t a hard science, but it’s still relatively new, and the practices that govern successful content marketing constantly fluctuate with prevailing trends. Because of the changing nature of content, businesses should devote ample time to their creation process to make sure content is always up to date with new standards. The latter months […]

Social Media

A Small Fish in a Big Pond: Are You Floundering on Social Media?

Business is more transparent today than ever before. A company must relate to its clientele, or today’s fickle audience will find their entertainment elsewhere. This can be a struggle for businesses, who struggle just to figure out how to engage customers through social media: Source: Marketing Charts The good news is that this doesn’t have […]

Mobile

8 Dynamic Cross-Platform Tools for Mobile Developers of Any Skill Level

Cross-platform mobile development means creating a singular environment for mobile apps so that they can be used on multiple mobile platforms and devices. To be able to send across iOS, Android, Windows Mobile, BlackBerry/RIM, etc., cross-platform mobile development is an effective tool, and the practice is affectionately referred to as BYOD, or Bring Your Own […]

Online Marketing Tips

How to Reboot Your Digital Marketing

Digital marketing is one low-cost way to attract an audience, acquire new leads, and open doors of communication with prospects. Over a period of time, digital marketing experts developed some dos and don’ts for speedy success. Some of the true and special digital trends have been: responsive web designs, emails, and videos, live chats, social […]

Mobile

Creating Mobile App Design

Applications are the big product of the 21st century. Varying sizes between devices and screens, not to mention operating systems, requires app designers to create flexible products that work equally well across all platforms. This means ensuring two things when designing apps: a robust UI and great UX. UI is the user interface. In other […]

Newsletter signup