Design

The Downsides of the ‘Flat’ Design Trend

Whether or not you can name it, you’ve seen it. If you’ve visited almost any website or used a PC or Mac in the past 2 years (in other words, if you’ve engaged with technology), flat design has become the prevailing look of choice. Wide images, small color contrast, and simple icons – these are […]

Website Redesign

The Ultimate Website Re-design Checklist for 2015

As 2014 wraps up, it’s good to take a moment and reflect on the year: the successes, the not-so-successes, and what you learned from both. Go head, we’ll wait… Now that you’ve got that out of your system, it’s time to start thinking ahead to next year. Given the rapid-fire rate of change in digital […]

Business, Online Marketing Tips

Analyze Competition Carefully: How Much Info is TMI?

Competitive analysis can be addicting. If you’re a digital marketer working with a client, you might start by simply checking a competing website’s backlinks. Simple enough. However, before you know it, you’re scouring every single one of the competition’s social media followers, scanning their interests and extrapolating imagined purchase histories in an attempt to etch […]

B2B

Think B2B Campaigns Can’t go Viral? Think Again

When it comes to viral content online, B2Cs hog all the glory. Consumer-directed products just naturally lend themselves to engagement. Whether it’s food, retail, travel or another type of sexy industry, advertising stuff that the public already needs and loves is simple. However, that doesn’t mean B2Bs can’t score online. In fact, some of the […]

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