Online Marketing Tips

How to leverage Customer Relationships in the Digital Era

Much has been written about digital marketing, and how it represents a radical departure from traditional advertising. While the landscape has certainly changed in the age of the internet, many age-old fundamentals remain. Relationships, for instance, are as important as ever. Criticizing our digital age for its lack of depth has become a bit of […]

Content

Make it Personal: Why Your Content Marketing is too Broad

We’re living in the Me Age, and I don’t just mean that holy-grail marketing force known as Millennials. The internet allows everyone to have a voice and as a result, each one of us is empowered online. From social media profiles to customer reviews to comments sections on websites, we’re encouraged to express ourselves. And […]

Design, Web Development

Modernizing Your Website: The How and Why

The aesthetic of a company’s website can give many indicators of company attitude, professionalism, and performance to potential customers. As a strand of marketing the business, proper, modern website design is an integral tool to employ. Some of the trends below may be the ticket to looking more modern, but what other perceptions will they […]

Social Media

Want to Boost Your LinkedIn Presence? Try Ads

When it comes to advertising, not all social networks are created equal. Although Facebook still remains the most popular, all-purpose place for people to gather online, its ad platform isn’t ideal for every business. Specifically, B2Bs have a hard time getting their message heard among the noise of Buzzfeed shares and birthday messages. In fact, […]

Design, Website Redesign

Redesign Your Website For Better UX

Courtesy Molly Stevens Flickr. Like everything in life, the online world is in constant flux. As technology advances, new trends catch on and old ones fall by the wayside. Websites have to change in order to keep up with user expectations, but not every change that’s instituted is an improvement. A redesign becomes necessary at some […]

Online Marketing Tips, Social Media

How to Ensure Brand Identity Consistency Across All Media

Companies strive, especially when first established, to develop a brand identity that represents the culture, ideals, and vision of the company. For potential customers to be familiar with a company’s brand to the point it is accepted as a household name, the brand’s identity must maintain consistency across all media. Consistency may be threatened when […]

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