Branding, Business, Startup

How Arby’s Revitalized Their Marketing Campaign

For years, Arby’s lagged behind the competition when it came to fast food marketing. Its marketing strategies fell short, failing to reach its customer base or make a sufficient impression. Its tag lines sounded forced, and new product debuts seemed to lack the spark more successful brands had. The company suffered a $150,000 sales loss […]

B2B, Business, Startup

How to Fund a Business Startup Via Crowdfunding

Crowdfunding has been a buzzword since President Obama signed the Jumpstart Our Business Startup (JOBS) Act in 2012. This bill was a game-changer for startups, allowing them to turn to online investors to raise the coveted capital they needed to turn an idea into a reality. With crowdfunding platforms such as Kickstarter, Indiegogo, and Crowdfunder […]

Branding, Entrepreneurship

What Entrepreneurs Can Learn from Blizzard Entertainment

The best part about entrepreneurship is that it can happen anytime, anywhere, and at any stage in life – your own life as well as the life of the company. Blizzard Entertainment is the story of a company seemingly on the downswing that made an unprecedented mega-comeback. The incredible rebound of Blizzard Entertainment has inspired […]

Business, PPC

Identity-Based Pay-Per-Click Marketing: What It Is and Why It’s Important

Pay-per-click (PPC) marketing has been around almost since the dawn of the internet age. Its basic premise is that companies or individuals purchase advertisements from search engines. These ads are prominently placed in the list of results when someone searches for certain keywords. The company or individual pays the search engine every time a visitor […]

Online Marketing Tips

Five Tips for Winning at Multichannel Online Marketing

Gone are the days when a shopper went to their local radio store, browsed the options on the shelf, and went home with the best choice. Years of consumer reports, television ads, newspaper articles, blogs, online reviews, and apps have made the shopping process a very complex thing indeed. Shoppers have dozens of options to […]

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