[Infographic] What is Responsive Web Design? | Why are Responsive Websites Important?

What is Responsive Web Design?

Today, all the Web design companies seem to be speaking about one thing- responsive web design. So what exactly is this form of web design that has taken the entire design world by storm?

Responsive web design is a method of building websites to provide an optimal viewing experience across a wide range of devices. It adapts to any device, delivering the appropriate output for the user’s screen size, resolution,  and platform, making it one of the most in-demand website redesign services.

No matter your initial impression, it can’t hurt to know more about the process that more and more developers are adopting to craft sites that our modern, mobile-driven web demands. In this article, we distill Responsive Web Design down to its main features and explain the underlying concepts that make it a crucial part of today’s website building and website redesign process.

Who Needs Responsive Web Design?

First impressions are everything in online business, and in 2019 you can no longer make assumptions about how users are accessing your site. You wouldn’t wear sweatpants on a first date, right? Would you want a potential customer’s first time engaging with your company marred by a bad user experience?

A person may be using a desktop computer, a tablet, a mobile phone, and even a television – in tandem – all within a few hours! A recent study by Google found that 90% of people move between devices to accomplish a goal. If you’ve been considering a re-design of your site, or have been looking for ways to increase engagement and conversion, responsive is the way to go and when going ahead with responsive, top digital marketing agencies are going to lead you along the way and make you reach your destination of the perfect customer-focused design.

Why are Responsive Websites important?

Responsive Web Design at its core means building a website to provide an optimal user experience regardless of the device being used to access it. The beauty is in the fact that its secret weapon is its web development languages. Since responsive web design is so dynamic in nature, it might surprise you to learn that only one set of source code is required no matter how many ways the content will be displayed.

Creative agencies will vouch for the fact that a site built responsively will pay attention to screen size and resolution and will resize and reposition elements on the page accordingly. The size of text and media will change gracefully to provide the best reading and viewing experience, and the way navigation and menus behave will change to give priority to the most important content.

Benefits of Responsive Web Design

Rethinking your approach and going responsive can also save you time and money. Invest resources in developing one robust site, and save yourself the cost of building and maintaining two separate sites. The benefit extends further if you use a Content Management System (CMS), meaning you’ll only have to make updates in one place.

Recommended by Google

Google has publicly advocated Responsive Web Design, as it fits in with their high standards of good, useful content and a clean link structure. Your site may even enjoy SEO benefits from the Top SEO Companies when you make the indexing process for search engines easier by having fewer URLs to crawl and limiting duplicate content.

Conclusion

“61% of people have a better opinion of brands when they offer a good mobile experience.” – Source: Latitude

“57% of users say they won’t recommend a business with a poorly designed mobile site.” – Source: Google

If you aren’t yet convinced, all you need to do is hear from the top branding agencies worldwide. This is what they have to say. The mobile web is bigger than ever, and statistics are showing that a great mobile experience does make a difference to consumers. To deliver this, site owners are utilizing the responsive web design as the championing solution which offers long-term benefits and keeps them in line with the growing competition in the market.

If making a great first impression, visitor retention, and especially user experience are important to you, Go Responsive!