Question 1

What is the cost of a branding campaign?

Accepted Answer

A brand is far more than your logo, name, colors, product or services, website, or quality. Your brand identity consistently communicates your purpose, shapes your corporate culture, product development, and delivers value to your customers that matters the most. But one of the most common questions asked by entrepreneurs is, “how much should I invest in branding? What is the package I should select to make it worth the investment?” The answer is, you need to ask for a quote from your branding agency, and the pricing ranges from $1,000 to $50,000 or up. It includes everything right from planning and researching and sometimes designing. A high-quality brand-building process involves many steps, including audit, collecting competitor and market insights, research, deciding on a brand name, logo, checking if the trade name exists, buying the domain name, colors, packaging, and the list goes on… The cost or the package also includes the registration or trademark cost. One should also think of other costs, such as legal search and advisory work, to be included in the package. Website design, visual designers, digital marketers to spread the brand message, brand positioning cost.

Question 2

How long does rebranding or a brand identity design usually takes?

Accepted Answer

Rome was not built in a day! Branding or brand-building process is not a one-day task. It takes years to build a successful brand. The sooner you start the better. To build a widely-recognized brand you need to follow certain best practices listed above in this article.

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