Creating a Playful Website for a Licensed Toy Design Agency

Build

Taking cues from the current branding materials, SPINX updated the brand online by leaning into the playfulness of the PhatMojo brand. We selected a quirky and playful font, Londrina Solid, as the heading typeface. We also expanded the brand color palette, expanding the brand into brighter purple colors and adding a secondary green color to accent the purple.

SPINX prioritized interactivity and movement, artfully selecting hero video banners, engaging hover effects, and animation effects paired with parallax movements.

Once the designs and front-end development were completed, SPINX dove into coding their custom site upon a Drupal CMS platform. Structured to allow PhatMojo to easily update the content on the site in the future, SPINX developed the custom backend to be intuitive to use.

While building the new CMS, it was essential that the administrator could easily add and manage new products/brands under Our Work, as well as assign categories to said product/brand. Since the website should reflect the work, people and changes of a constantly evolving agency, SPINX gave PhatMojo the ability to change and update the video banners, team photos, category banners and Our Work card images.

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Creating a Playful Website for a Licensed Toy Design Agency

OVERVIEW

KEY ACHIEVEMENTS

+807%

-6%

+357%

PhatMojo needed a website that better represented who they were as a creative
agency, and SPINX was ready to provide a fun experience for visitors.

PhatMojo now has a website that inspires new businesses to seek their brand
services, and SPINX can point to another one of its creative sites built to date.

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