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Expertise Overview
Rapid expansion through acquisition made their old website in need of massive restructuring.
Our first, very important step in redesigning such a complex site is to kick off the discovery stage. We started by conducting stakeholder interviews in order to thoroughly understand the vision, values, goals, and voice of the company so we could create the perfect site for them. We also performed an audit of their current site to assess what was working and create strategic solutions to eliminate problem areas.
We were also able to establish our main goals for the redesign during the discovery phase. First, they wanted to make sure visitors were encouraged and able to easily reach out to them to work together. Another goal was to excite and educate potential employees of the opportunities and benefits of being part of their organization. Their final goal was to allow visitors to easily navigate the site to find the specific information they need within their extensive capabilities and specialties.
Before any design or development could be done, it was integral to outline the optimal user experience of the site first. We created a sitemap and wireframes to make sure the functionality of the site accomplished the goals for the project.
We planned the structure of the site to make it easy for visitors to understand the wide array of insurance products offered by Worldwide Facilities and the various solution they had available for specialty markets. Within each of these areas, we laid out the pages in a way that made it easy to jump between sections to allow visitors to quickly and easily find information on the product, who to contact for a quote, and available application forms if they were ready to move forward.
We created a custom site build on the WordPress content management system (CMS) with a responsive design optimized for all screen sizes. WordPress gave us the ability customize the website infrastructure to accommodate the exact needs for Worldwide Facilities while keeping it simple for admin of all skill levels to manage, update, and edit content.
One of the most important features we built on the site was the directory of contacts. With over 160 producers they wanted to make available for contact, we strategized a powerful system to allow visitors to find the exact person who could help them with their request. We even programmed an in-site messaging platform that allows the correct producer to be emailed directly, without showing email addresses that could potentially be compromised and scraped by bots.
In addition to the public-facing website, we also built a private intranet for their employees. We integrated the intranet sign-on with their Active Directory to take advantage of single sign on (SSO) functionality. We also architected a flexible “page builder” for them. Using the page builder, they could create new pages on the intranet that would feel cohesive and be on brand, while remaining flexible enough to accommodate unforeseen content requirements and future expansion.
We scheduled a CMS walkthrough session with the marketing team to walk them through the front-end of their new site and train them on how to add and edit new content in the future. Worldwide Facilities then conducted their own round of QA, finished content entry, and started prepping for launch.
After all of the content entry and testing was finished, we were ready to start our prep for launch to take it live! As soon as the site was set up in the new hosting environment and the domain was pointed, we conducted a quick, but thorough, round of QA testing to make sure everything was transferred properly, and the site was live.
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